How to Locate Your Target Audience
How to Locate Your Target Audience What Is A Target Audience? A target audience is a group of customers that a firm is attempting to attract through advertising. The short version is that you should direct your marketing efforts toward your target market. The goal is to identify a group of individuals who share your ideal customer’s education, ambitions, hobbies, and challenges. In essence, you want to market to people who will purchase your goods. You might increase site traffic if you target people who don’t want to buy your products or don’t have the money to buy them, but this won’t help you much. You’ll be tearing out your hair trying to find out why no one is making a purchase from you when they visit your website. Let’s first discuss “personas” before getting into the specifics of discovering your audience because many individuals confuse them with a target audience, which can lead to time and money being wasted. The Distinction Between a Persona and a Target Audience The information often utilised to determine the target audience is: Age Gender Education and experience Purchasing ability Social standing Location Consumer behaviour Typical target audience example: Let’s say that you sell toys that are educational. Therefore, your target market may consist of young people, mothers, education professionals, or teachers. Or perhaps you run a motorcycle shop. People under the age of 18 will not be among your viewers. To enhance your chances of making sales and profits, avoid attempting to contact everyone. In the long run, it will actually cost you more and reduce your profit margins. Let’s now discuss “personas.” What Is a Customer Persona? Customer personas are buyer personas used in marketing that represent your ideal clients. Personas are made-up characters that reflect the traits of your actual clients. They were created using data from target audience research, and they could aid in improving the direction of your marketing efforts. A persona is a hypothetical somebody who would be interested in what you have to offer because they have a strong connection to your brand, and you should work to attract and keep them as a customer. Compared to your audience, a persona requires far more thorough and in-depth study because it includes: Identifying traits Buying power lifestyle preferences Participation in social networks Specialized information For example Mariana, a blogger is a resident of Miami, Florida, and has a degree in journalism. Has a site where she gives cosmetic instructions and fashion and decorating advice. She regularly attends gatherings with other individuals in the fashion sector and keeps up with local fashion events. She gives a lot of thought to what users see on her social media platforms because she is a digital influencer, and enjoys exercising indoors and going to the gym during her free time. The primary distinction between personas and target audiences is that a persona is more focused while a target audience considers the entire audience in a more generic approach. Contact us Why Finding Your Target Audience Is Important Finding and using keywords is simpler once you are aware of your target market. For instance, I am aware that, despite the large search volume, I shouldn’t waste too much time creating articles about Twitch or Instagram. These types of traffic frequently bring ineffective traffic, wasting my time and money. Knowing your target market allows you to conduct accurate keyword research and identify chances that not only increase traffic but also, and more crucially, boost sales.
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How should a company measure social media marketing success?
How Should A Company Measure Social Media Marketing Success? Social media marketing may be visually appealing. There are numerous social media marketing methods and techniques available. But you might be wasting your time if you don’t know what’s going on right now. The most straightforward approach to gauge your success is to look at the number of admirers you have on your social media profiles. However, this is not necessarily a reliable signal. What matters more is the quantity and quality of interactions on your sites—comments, likes, retweets, and so on. This is an indication that you are attracting the appropriate kind of fans—people who can be converted into clients. You can pay for extensive data to evaluate and improve your social media activities. There are also free tools available that can assess your sites and rate your social marketing influence based on how well you interact with people. Here are some of the most excellent do-it-yourself methods for gauging the success of your social media activities. Internet Traffic This is the most basic metric for evaluating your results. Use free tools available on most social sites and blogging platforms to collect traffic data for your social media activities. You may also use the free Google Analytics tool to obtain precise information about visitors to your website from various social media platforms. Keep track of information such as: Metrics of traffic volume, such as the number of visits, page views, and fans Engagement measures such as the number of comments liked posts or favorited/shared tweets in comparison to the overall number of fans on your page Position of competition (compare your engagement numbers to those of your competitors) The time visitors spend on your page The number of content downloads; email list, blog, or newsletter sign-ups; contact form submissions; contest participation, and survey responses Sales conversion rates from social media followers vs. other sources Read More: How To Start A Social Media Marketing Company ROI (return on investment) Determining your return on social media activities can be tough because it can be difficult to determine what influence they had on a customer’s purchasing decision. You can, however, try to acquire an indication of your return in a few methods. Create a specialized Internet landing page or promotional code that is only available to followers of your social media pages, then track only those sales to see if the money from those sales exceeds your social media spending. The disadvantage of this strategy is that it excludes additional purchases made by your social media followers. Correlation is an alternative metric. Create a chronology that includes your social media activities (new or relaunched social sites, special promotions, ad campaigns, and so on) as well as your sales outcomes. Look for possible relationships, but keep in mind that correlation does not always imply causation (i.e., other factors may have influenced sales fluctuations). Creating Sales Leads The key to this measure is to track where your leads are coming from. If the source is unclear, inquire as to how the person discovered you. You may: Include a field in your contact form that asks how customers discovered you. Monitor the traffic to your website from social media platforms. Determine the percentage of total leads generated by social media and break this data down by social media page. Track and compare the number of leads you get per follower on your various pages to see where you’re most productive. Contact Us Customer care Determine your daily cost per issue fixed after calculating how much you spend on customer service. Track this figure for your social media sites in comparison to other channels including phone, email, and web support. Consider per resolved concerns in social media discussion platforms that did not require in-house care. It takes effort and patience to use social media effectively. Listen, measure, and learn on a regular basis. Then, based on what works best, change your strategy. It’s a never-ending circle.
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How to start a social media marketing company?
How To Start A Social Media Marketing Company? The world of the internet is ruled by social media marketing. As a result, many businesses and independent marketers seek to enter this vibrant industry. However, just like any other small business, beginning a social media marketing agency offers more advantages. Social media has become a vital part of our lives, both personally and professionally. It is not just a platform for socializing, but also a tool for businesses to reach out to their target audience and build their brand image. In today’s digital age, social media marketing has become an essential part of any company’s marketing strategy. This has led to the rise of social media marketing companies. In this blog, we will discuss how to start a social media marketing company. How do you use social media marketing to get to know your customers? Starting a social media marketing agency is not difficult if you work hard enough. There are some necessary actions to do if you want to be included on the list of the finest social media agency for startups and large corporations. Keep Yourself Up-To-Date This is the most important step in achieving success. Educating yourself so that you are knowledgeable about digital marketing is something you will require throughout the course of your organization. Keeping yourself up to date necessitates the investment of time, energy, and money. To be a great marketer, you must regularly monitor the industry. To understand the dynamics of the fundamentals of digital marketing, such as PPC (pay-per-click marketing), SEO E-mail marketing Online Marketing Content marketing Graphic design you should take a holistic approach. It is easier to follow new trends if you have mastered the fundamentals. Choose Your Niche To avoid being overwhelmed by fierce competition while launching your social media agency, it is best to take small moves at first. Before you begin social media marketing, you must identify an audience that will be interested in what your firm is doing. Your agency’s focus is defined by its specialization. It could be the approach you use or the audience you plan to reach. While acquiring experience, determining your niche can assist you in determining the appropriate platforms and sectors for you. Before selecting your niche, it is critical to choose a sector that specifically interests you or one with which you are familiar. This will allow you to move more swiftly. Otherwise, it will be difficult to adjust to a completely new industry. Conduct Market Research The first step in starting a social media marketing company is to conduct market research. You need to identify your target audience, their needs, and their pain points. You should also research your competition to understand its strengths and weaknesses. This will help you identify gaps in the market that you can fill and differentiate yourself from your competition. How do you find your niche? There are several approaches to this. For example, Instead of focusing on multiple social media platforms, you might start with just one. Keep in mind that each platform has unique requirements and users. You can begin with Instagram rather than Twitter until you become acquainted with the industry you have chosen. Then you can always expand to other platforms. You can continue establishing your niche after deciding on a sector and a social media platform by determining the breadth of your offerings. For example, You can begin by focusing on certain duties such as SEO marketing before moving on to content marketing projects. Define Your Services Once you have conducted market research, you need to define the services that you will offer. Some of the common services offered by social media marketing companies include Social media management Content creation Social media advertising Analytics and reporting. You should also consider whether you will offer additional services such as Search engine optimization (SEO) Email marketing Website design. Create Business Plan Choosing a business structure will assist you in laying a firm foundation for your company. The first concern is deciding what form of business to lawfully start. Depending on the number of founders and the size of your firm, you can choose between a sole proprietorship, a partnership, or a limited liability corporation. Choose the Best Business Name Another important factor that will influence your first impression is the name you choose. Your name should be distinct and easy to say. You should think about a domain name for your website before designing your business name. If the domain name is already taken, you can think about other names because your website should be easily accessible. The next step is to research your county’s legislation and organize any legal issues, such as registrations and taxes. You should also register a separate business bank account to organize your finances and boost your purchasing power and respectability. Another key duty is to choose the correct social media management solutions for your company’s specific demands. These tools are classified as scheduling tools and image creators. You may schedule your social media postings in advance using scheduling software. Image makers assist you in creating eye-catching images and banners. At first, it is sufficient to use the necessary instruments in accordance with the size of your organization. However, if your company expands, you will most likely want more sophisticated technologies. The examples above are only the basics for getting started with SMMA. Develop a Business Plan A business plan is essential for any new business, including a social media marketing company. It will help you define your Goals, objectives, and strategies, as well as outline your financial projections. Your business plan should include: Executive Summary: This should be a brief summary of your company and its objectives. Market Analysis: This should include your market research findings and analysis of your competition. Services: This should outline the services you will offer, the benefits of each service, and how you will deliver them. Marketing and Sales Strategies: This should outline how you will market and sell your services,
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Ways a company can be successful with social media marketing
Ways a company can be successful with social media marketing Social media platforms are currently the most important tools for businesses and startups to engage with their clients and promote their brands. Social media platforms support lead generation and assist businesses to increase sales. Over a million people log onto their social media accounts each month and about three billion people use social media platforms daily, which has caused an exponential rise in user engagement and user count for businesses using these platforms. It is a location where all businesses, no matter how big or small, should be in order to reap the rewards of social media marketing and to further their company’s development. Advantages of Social Media Marketing Let’s explore the different advantages of social media marketing and the reasons why companies need to be active on social media platforms to grow their company. The majority of customers use social media The fact that the majority of a company’s clients are present on social media platforms makes it the greatest approach to get their attention and promote the company’s goods or services. This is one of the main advantages of social media marketing for businesses. In reality, data show that 3.48 billion individuals, or around 45 percent of the world’s population, use social media networks, with more than 1 million of those users signing in every day just in the past year. This number provides an estimate of the influence social media has on the world and its ability to reach millions of people at once. With so many benefits of social media marketing for businesses, all a company needs to do is get online using an online startup kit and set up an account on the major social media sites. Enhances awareness of a brand Social media marketing aids in raising awareness of the brand that the company wants to establish and market. Sales are also increased by brand recognition since consumers want to purchase recognizable products. One advantage of social media marketing is that it increases brand awareness considerably more quickly and simply than traditional marketing strategies. Brands may show up in front of customers through social media marketing even when they are not actively looking for it. Additionally, people build a sense of familiarity and trust with a brand the more they interact with it through content and exposure to it, which can increase brand awareness and sales. Strengthens brand loyalty Another advantage of social media marketing is increased brand loyalty. A social media presence can be used for more than just business marketing and promotion. Customers can also follow and interact with the company through its presence on numerous social network platforms. Customers can discuss the product or service, offer their opinions, and provide feedback on it through social media platforms. Additionally, customers can tag the company on various social media networks, helping to build its brand and show their support for it. Therefore, social media enhances brand loyalty for a business’s product or service. Boosts incoming traffic The fact that social media marketing aids in boosting inbound traffic to the company page or account are another benefit of the strategy. If business owners did not use the power of social media marketing, their client base would only consist of repeat customers; however, by using social media marketing, they may direct inbound traffic to their establishment. This occurs as a result of your presence on social networks, which enables users from a variety of demographics and search habits to find your page and expand your clientele base internationally. Read More How to properly use social media Focuses on niche markets Businesses may more easily target their niche clients with social media marketing than they would with traditional advertising or even Google searches. For instance, guys with beards would be the company’s target market if it sold beard hair oil. Similarly, older adults in their late 30s to early 40s and above would be the target market for a cosmetic business that offers options for hair coloring and dyeing. Social media marketing enables firms to directly market to their focused and interested audiences and target their niche clients. If a company uses influencers to market itself, it can pick influencers who have a larger following among that audience’s niche consumers. Is it economical The fact that signing up and creating an account on all or any of the well-known social media platforms is free is one of the most tempting advantages of social media marketing. Additionally, using these social media platforms to advertise your business and publish is completely free. Even if the company chooses to use social media management services, such as those provided by deAsra, to manage all of its social media accounts, the rate of return is significantly higher and beneficial to the company, making social media marketing a very affordable choice. Enhances rankings in search engines Search engine optimization (SEO) is the process of attaching the best possible keywords to your website and to your company so that whenever someone searches for those specific keywords, your company is one of the first few to show up on the search engine results page. This promotes the establishment’s growth and increases customer traffic. Although social media and search engine optimization are not directly related, it has been found that an increase in social media presence has a beneficial impact on a company’s search engine position. This can be done by creating high-quality content that incorporates the keywords and uses things like infographics, photos, case studies, examples, and blogs. The more ‘likes’ and shares a page receives, particularly from social media influencers, the higher it will rank in search results. Higher Conversion Rate Another advantage of social media marketing is that it increases the rate at which prospective customers become paying customers. A higher conversion rate is produced by the increased visibility gained from a social media presence, particularly an active presence through interactive posts, photographs, and videos. Through social media marketing, businesses can
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How can a company be successful with social media marketing
Do you want to market a product or a service as a brand? Do you want to learn the secrets of effective marketing? What is the number one way for a business to succeed with social media marketing? Do you want to establish a lasting connection with your audience? Then this advice on social media marketing will be useful to you. The positioning of social media marketing determines how effective it is. Success depends on a strong, persistent positioning. Positioning a product helps it stand out from the competition. How do you use social media marketing to get to know your customers? Which customers are you hoping to serve? (Target market). How can marketing be successful? What influences why customers choose your goods? What distinguishes your products or services from competitors in the eyes of your customers? Who are your target customers? For the success rate of social media, each of these questions is significant. How to properly use social media You can start looking into the social media platforms you utilize to incorporate them into your crucial marketing solutions strategy once you have determined the wants and value propositions of your clients. To increase the exposure and reputation of your brand, it is essential to be present on social media and active online. Additionally, your consumer base and sales will grow. Compared to other techniques, this will make it easier for you to communicate with customers. Internet search engine The first thing individuals do when looking for a brand is conducting a search on search engines. You can utilize a variety of techniques to achieve high search engine rankings. The organic search results are a natural way to accomplish this. You may use both tactics more effectively and get better results if you combine them appropriately. The advice can be summed up as follows: prioritize SEO over SEM. You must first perform a preliminary study of the most popular search terms. The keywords with the highest volume of clicks per industry, good, or service are those. To do this, we make use of programs like SEMrush and the AdWords Keyword Planner. These tools were created especially for SEM. It’s critical to locate highly sought-after terms where there is a low “supply” of websites that have been strategically placed. Utilizing the keywords you have gathered, launch your SEM campaigns. Reputation monitoring on social networks As we’ve previously stated, your presence on the networks is similar to your cover letter. This could significantly affect your company’s brand, reputation, and level of customer service. Any comment made online has the potential to harm the reputation of your company. What indicators for social networks should you take into account? The ultimate objective is not metrics. They ought to serve as the basis. It is challenging to stay on top of all the analytics. When attempting to determine the efficacy of their approach, social media marketers frequently fall victim to these traps. The so-called vanity metrics are frequently to blame for this. When you overlook the rest of your campaign in favor of a single metric, this is what happens. Any metric can become meaningless if it is simply evaluated in terms of measurement. Let’s examine the metrics in more detail to see how effective social media marketing may be measured. Visibility Although revenue is the primary indicator of a company’s success, it is not the only one. Social media can be used to promote a brand and raise its visibility. Long-term, this may lead to more enduring relationships with purchasers and clients. Followers Followings on social networks Having a larger audience and more influence can result from having more followers. Any content you share will immediately have a wider audience as a result. Some people use social media to increase their fan base. This enables you to share your content and promotions with a larger audience. This measure can be necessary for startups to get going. Impressions For each piece of information or post you share on social media, you can view the number of impressions you’ve gotten. You can see how far you’ve come with this useful tool, which is yet another. It does not, however, accurately predict what other people will do after viewing your article. Traffic Any website traffic that brings in money is valuable just by itself. It makes sense to link the traffic your social media networks can send to your website to their success. Although valuable, traffic is meaningless if viewed in isolation. Even if 1,000 individuals visit your website but none of them make a purchase, you could not have got any visits. You must incorporate your quantitative measurements if you want to gauge your traffic subjectively. Income You won’t always make money from the traffic coming from your social networks, though. If the visitors you receive on social media don’t accomplish anything useful, your brand won’t make any money. As a result, you may track conversions from social media and utilize them as a success indicator. Read More: IS WEB DESIGN NECESSARY FOR YOUR BUSINESS? Conversions You may use Google Analytics to track conversions and set goals to find out how many social media users are engaging with your site in relevant ways. You can classify this action as “important” or however you choose. Additionally, you can give the action a value. But what really matters? being aware of the value that action is creating and the proportion of your social traffic that takes it. Commitments Consider how many engagements you have rather than how many Instagram followers you have. Comments, likes, and sharing are all options for interactions. Engages are a sign that your followers are actively participating in what you post rather than just seeing it passively. Rate of growth By contrasting various measurements with historical data for the same parameters, it is possible to learn important insights. How fast are you growing? Are you developing in each area? In which of these directions are they falling, stagnating, or declining? You can
Read MoreIS WEB DESIGN NECESSARY FOR YOUR BUSINESS?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” min_height=”17px”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Because everything is becoming digital, every firm, whether small, medium, or large, requires web design in the new digital environment. Web design is important for business success because if your website is attractive, more people will visit it. And if your website is uninteresting, no one will visit it. As a result, site design is now the digital face of a company. Gotmenow software solution is a renowned web design company in Bangalore. We assist you in reaching your target audience and achieving your goal. We take pride in being one of the best web design and development companies in Bangalore. We have a team of highly experienced and skilled professionals who can assist you in developing unique and effective websites to reach your target audience. We also create customer-specific websites and assist them in increasing conversion rates. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”-66px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] If you’re seeking web design services in Bangalore, you’ve come to the right spot since the Gotmenow software solution offers the best web development services available. WHY SHOULD YOU CHOOSE US: SOCIAL MEDIA MARKETING By making your website appealing, our professionals can help you enhance conversion rates and increase traffic to your site. Our specialist can assist you in improving the perception of your brand among your target audience. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/12/got.jpg” alt=”web design” title_text=”got” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] AIDS IN SEARCH ENGINE OPTIMIZATION (SEO) Many web design behaviors and aspects influence how you publish material on your website, which has an impact on how search engines crawl and index your site. Our firm is one of the Bangalore’s top SEO firms, and we can assist you in creating user-friendly websites by making them simple to comprehend. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] OUTCOMES OF CUSTOMER SERVICE People can acquire a sense of your company by visiting your website. If you do not put any further effort into the design of your website, your visitors will never return. Therefore businesses need to take help from us as we offer the best website development the UAE services. WE EARN YOUR AUDIENCE’S TRUST People are suspicious of websites that are badly designed. Customers will not believe your site if it has a poor appearance or if the information appears to be outdated. If you don’t have an updated web design, they may perceive your site as sketchy or unclear. As a result, our professional is constantly available to assist you in making your website more appealing and unique. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”https://bit.ly/gotmenow-whatsapp” url_new_window=”on” button_text=”Connect With Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] IT’S SOMETHING YOUR COMPETITORS ARE DOING One of the key reasons you require Web Development services is that you need to employ our web design services if you want to compete with your competition. CONCLUSION As a result, it is obvious that Gotmenow software solution is a leading organisation, and we assist businesses in Bangalore with web design and development. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreMISTAKES TO AVOID WHILE DEVELOPING A WEBSITE
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]When creating your brand’s online presence, it’s critical to put your best foot forward. You’d like to make a good first impression on anyone who comes across your brand for the first time. You must still have a substantial role in the success of your website and the way things are put together. THE FOLLOWING ARE SOME OF THE MOST TYPICAL MISTAKES PEOPLE MAKE WHEN CREATING A WEBSITE: [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] UNCERTAINTY IN BRAND MESSAGING The content is the most important aspect of your website. You must provide high-quality, original material that will speak to thousands of people. The most important thing is to start focusing on storytelling. This will help you create material that will connect with people on an emotional level. To overcome common problems, talk less about yourself and more about your products and services. You must explain what makes your organisation unique, as well as what individuals will gain by choosing you. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] CALLS TO ACTION THAT AREN’T CLEAR Along with the information, you should be clear about the calls to action. People must understand what you want them to do when they visit your website. The calls to action are straightforward and straightforward; hence, they are easy to design because you need to notify people about what you are dealing with. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/12/bec26f5e-a8a5-4ae5-a85a-c992bc30b18f.jpg” title_text=”bec26f5e-a8a5-4ae5-a85a-c992bc30b18f” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Regardless of how good your website is, you can simply trust your own assumptions and judgments. When it comes to your website’s performance, you need trustworthy and reliable analytic solutions like Google Analytics. You can easily use this information to evaluate the performance of your website as well as target the specific audiences that are present in your campaigns. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” link_text_color=”#0C71C3″] The State of SEO in Google Lightning Talks [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A POOR SEO STRATEGY You should not treat search engine optimization as an afterthought because it encompasses much more than simply keywords. It also includes correct content layout, mobile-friendliness, page speed, and much more. In terms of getting your website to rank high in the search engines, you will have an easy time. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”https://bit.ly/gotmenow-whatsapp” url_new_window=”on” button_text=”Connect With Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] HIDDEN CONTACT INFORMATION Customers must be able to contact you quickly. You must demonstrate to your visitors that you want to hear from them and provide them with a variety of options to contact you. A few people would prefer to phone and speak with a live person, but the majority would prefer a simple and quick email as well as the live chat option. The phone numbers, as well as the call to action button, should be prominently displayed in the header and bottom of your website. You should also have a dedicated Reach Us Page that displays the various ways in which clients may contact you, as well as a map of your location. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreWEB DESIGN AND DEVELOPMENT COMPANY IN BANGALORE
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”||-30px|||”] WEB DESIGN AND DEVELOPMENT Gotmenow Soft Solution is a top-notch cloud solution provider with an outstanding SEO team. To help you expand your business and fulfil your goals, we create an original and successful website that captures your brand, improves conversion rates, and maximises revenue. A non-functional website raises the chances of losing out on potential customers. As a result, seeking advice from a reputable Web Development firm is a smart method for accomplishing your market goals. We offer a wide range of technologies to our clients as the top Web Designing business. We specialize in designing engaging, scalable, brand-centered, and business-ready Website Design. Our mission is to develop profitable digital goods that promote creativity while also increasing return on investment. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] RELIABLE IT SERVICES TO INCREASE YOUR BUSINESS’S REVENUE Instead of focusing on large organisations, we are focusing on small businesses to help them flourish. The Gotmenow Soft Solution is built on the premise that even little actions can lead to big results. We pride ourselves on being jargon-free, data-driven, and human-centered digital marketers, so you know the key to our marketing miracles isn’t so mysterious after all. Our success as a successful SEO agency in Singapore is due to the fact that we work as an extension of your team across all channels. We pledge to get amazing outcomes by learning everything there is to know about your company, your target audiences, and what is important to both of you. Because our mission is to make you the best, we’re much more than just a marketing business. And we’re working hard to make that happen. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WE OFFER EXCEPTIONAL SERVICES WEB DESIGN We produce cutting-edge sites that are both visually appealing and functional as the top Web Development Company. Our site design services deliver a good user experience that boosts audience engagement and conversions dramatically. WEB DEVELOPMENT We guarantee that we will tailor the best web development solutions for you. From simple site design with CMS and online store development to complicated corporate apps and design solutions, our Custom Web Application Company can handle it all. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/f04f4086-a473-4e7e-b346-d2cc7b8bf387.jpg” alt=”web design” title_text=”f04f4086-a473-4e7e-b346-d2cc7b8bf387″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] MOBILE APP DEVELOPMENT For us, innovation simply means finding new ways to solve old problems. Our Mobile App Development Company’s designers will always have a solution to your problems and will educate you on new ones. SEARCH ENGINE OPTIMIZATION Search Engine Optimization does not appear to be difficult to grasp “dark art.” We are the greatest SEO firm that believes in offering services that are easy to comprehend, transparent, and successful. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] ONLINE REPUTATION MANAGEMENT As the leading digital marketing company, we offer personalised reputation management services that are suited to your brand’s identity and objectives. SOCIAL MEDIA MARKETING Our social media marketing professionals will help you grow traffic, shape your brand’s reputation, and connect with influencers by increasing your exposure, enhancing your web presence, and connecting with influencers. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” min_height=”87px” custom_margin=”-31px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” link_text_color=”#0C71C3″] The State of SEO in Google Lightning Talks [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” min_height=”548.2px” custom_margin=”-34px|auto|-146px|auto||” custom_padding=”||6px|||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”372.2px” hover_enabled=”0″ custom_padding=”||0px|||” sticky_enabled=”0″] DIGITAL PRESENCE IS ESSENTIAL Today, your digital presence matters the most to your customers, and if you’re still unsure whether to invest in it or not, it’s time to take action and seek advice from the professionals. Imagine yourself as a customer browsing a website and learning everything there is to know about it. The first impression is always how presentable it seems and how enjoyable your entire experience with it has been. These are only a few seconds of qualities that take over a customer’s head, yet they make a lasting impression. EVERYTHING IS AT YOUR FINGERTIP WITH JUST ONE CLICK! We at SPS Cloud Solution are focused on the latest technologies and trends, in addition to having a skilled team that manages everything from end-to-end assistance. We want to provide our staff a robust and dependable set of digital services, such as Web Designing Company in Melbourne and Digital Marketing. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”https://bit.ly/gotmenow-whatsapp” url_new_window=”on” button_text=”Connect With Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Digital interiors are not only appealing to the sight, but they also provoke thought. Your website can create leads and sales if you invest in digital engagements. The likelihood of spectators becoming customers is extremely high, and this is the power of digital company growth. As the best SEO company in Singapore, we’re delighted to work together to build, grow, and win! It’s time to tell some success stories. So, are you ready to establish your own digital interface and take advantage of future opportunities? Get in touch with us. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreThe State of SEO in Google Lightning Talks
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The most recent video in Google’s Lightning Talks series is a comparison status of SEO in 2020 to 2019. Web search engine optimization status shows details on how the website complies with traditional SEO standards, according to the video and title of Google’s Lightning Talk sequence. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Aleyda Solis, SEO expert and founder of Orainti, was the guest presenter at the lightning chat, discussing the key takeaways from the SEO chapter of the 2020 Web Almanac. Web Almanac is a systematic update on the state of the Internet, based on statistics and the advice of industry experts. Solis co-wrote the SEO chapter for the 2020 Web Almanac with Michael King and Jamie Indigo. The SEO chapter’s goal is to define the main elements and settings that play a role in a website’s organic search engine optimization. It’s important to remember that data is mainly collected by examining website home pages, and all statistics apply to smartphone pages. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/Untitled-design-8.jpg” alt=”seo google lightening talk” title_text=”Untitled design (8)” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Highlights from the Web 2020 Almanac’s SEO Chapter Crawlability and Indexability: In the year 2020: 75% of websites had a legitimate robots.txt, compared to 72% in 2019. 53 percent of websites had a rel=“canonical” suffix in 2020, compared to 48 percent in 2019. 45 percent of the canonical tags found were self-referential, while 8.5 percent referred to a particular URL. [/et_pb_text][et_pb_button button_url=”https://bit.ly/gotmenow-whatsapp” url_new_window=”on” button_text=”Connect With Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_color=”#0C71C3″][/et_pb_button][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Trends in Content In the year 2020: The median page had 348 words, up from 306 in 2019. Compared to 99 percent in 2020, only 97 percent of sites had a title tag in 2019 The average length of a title tag is 6 words/38 characters, up from 20 characters in 2019. A meta summary was found on 68 percent of websites, up from 64 percent in 2019. The average meta definition was 19 words and 138 characters long, falling short of the 160 character limit suggested by SEO best practices. There were 67 total links on the median list, 54 of which were internal links. In comparison to the previous year, the price is down 10%. In 2020 an average page had 6 external links, down from 8 in 2019. A rel=“nofollow” attribute was found on 30% of sites. The updated rel=“ugc” or rel=“sponsored” tags were used on less than 0.3 percent of pages. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Speed: Why It Matters & How to Improve It [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”-38px||||false|false” custom_padding=”0px||||false|false”] Median word count: The fact that the median word count has increased does not actually mean that more content is better. What matters most, according to Solis, is that users’ search needs are met with detailed and useful content. Decrease in internal link: A decrease in the number of internal links on pages could indicate that sites aren’t optimizing their ability to increase crawling performance and connection equity flow as effectively as they were last year. Decrease in external link: The reduction in the number of external links on pages means that websites are being more cautious when connecting to other sites, perhaps to prevent transferring link equity or sending users to other sites. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/Untitled-design-9.jpg” alt=”seo google lightening talk” title_text=”Untitled design (9)” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Organization of Data In the year 2020: JSON-LD was the most used structured data format, with 30 percent of pages using it. Structured data is used as raw HTML on 39% of pages. 40% of websites use the renderDOM to store structured data, relying on the JavaScript rendering capability of search engines. Despite guidance specifying that structured data (review stars) could not be included on home pages, aggregate rating structured data (review stars) was used on 24% of pages. The use of VideoObject organized data increased by 28%. The use of FAQ page markup increased by 3,000%. The use of HowTo markup increased by 623 percent. The use of QA page markup increased by 192 percent. [/et_pb_text][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Information on Google’s Page Experience Update In the year 2020: Google’s Core Web Vitals thresholds were exceeded by 20% of sites. HTTPS is now used on 73 percent of websites, up 10% from 2019. A viewport meta tag with the proper configuration is present on 43% of websites. Just 11% of sites use the viewport meta identifier, indicating that they are not even mobile-friendly. Sensitive features are seen on 83 percent of websites. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Your Website Page Load Speed for Better SEO [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The data in the 2020 edition of the Online Almanac is based on a review of 7.5 million websites. It also includes information from Lighthouse and Chrome UX reviews. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreWebsite Speed: Why It Matters & How to Improve It
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”|auto|-57px|auto||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Have you ever had your credit card in front of you, wanting to make a travel reservation, but the website is painfully slow to load, or worse – it never loads at all? In the age of abundant options, most of us simply make that reservation on a competing website. Within a few minutes, one hotel can lose a booking while a competing hotel takes the booking – even if the price is higher! Our lives are becoming busier and businesses around the globe are setting the bar higher and higher for website speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Nearly half of web users expect a site to load in 2 seconds or less, and will abandon a site that isn’t loaded within 3 seconds. It is generally accepted that a 1 second delay in page response can result in a 7% reduction in conversions. This may not sound like a great deal, but consider some hotel websites are taking 10, 20, 30 or more seconds to load. This is no doubt a huge contributor to the low (or no) conversion rate that many hotel websites see. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/website-page-not-found-image-965528408.jpg” _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] In this post you’ll discover why your hotel’s website needs to be fast – not just when you browse it, but when your guests from all around the world try to load it too. I’ll run through the data we’ve collected in the independent and boutique hotel industry, and show you some (free) tools you can use to test your hotel’s website. We’ll also take a look at some of the easier methods for improving your hotel’s website performance, which someone in your marketing or web team can check out. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why Should I Be Concerned About the Speed of My Hotel’s Website? From a business point of view, the benefits of improving the speed of your website can be summarized fairly easily. Google is more likely to rank a fast website better than a slow one, so fast websites have much better hotel SEO. This means more people visit your website. Faster websites see lower bounce rates. That is, fewer people leave your website after only viewing one page. Users view more pages on faster websites. Despite the site being faster, they spend more time on it. This is time spent learning about your brand or products. Improving your load speed can lead to an improvement in your hotel’s website conversion rate. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A faster full-site load time leads to a lower bounce rate. Some cases of how website speed improvement impacted the bottom line: [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] AliExpress reduced the load time of their pages by 36% and saw a 10.5% increase in orders and a 27% increase in conversion rates for new customers. Google ran an experiment where they delayed load speeds by half a second. Traffic and revenue from this group of users dropped by 20%. Amazon discovered a 100ms (0.1 seconds) delay cost them 1% in revenue. A 1-second delay translated to a cost of $1.6 billion. Walmart also discovered a 100ms delay was costing them 1% in revenue. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Is Website Performance Measured? In this post we’re most concerned with the following metrics: Google PageSpeed Score Total Time to Load The Google PageSpeed Score is a measurement of how fast the content on your web page loads. It’s really just a score out of 100 judgings how optimized that content is for performance. Total Time to Load is simple on face value, but actually more complex. Essentially it is calculated by timing how long it takes for a page on your hotel’s website to fully load. Those of us optimizing websites for conversion rates, search engines and overall user experience will look at a deeper set of performance metrics. To go into them now could see this post get very complex, very fast. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/How-To-Improve-Websites-Performance-in-2021-1170×550-1.jpg” _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Google PageSpeed Score Google breaks down their PageSpeed scores into “mobile” and “desktop”. For now, both are relevant scores but, as Google continues to prioritize the rankings of mobile-friendly hotel websites, the days of optimizing only for desktop are over. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A passing Google PageSpeed score is 80/100 and above, with 100/100 being a perfect score. While it is possible to get this perfect score, in a lot of cases it’s not worth the effort and/or investment. As a general rule, however, the higher the score, the happier your users will be. Assuming the rest of your site is in good shape, Google should reward you for your passing score. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/bigstock-Loading-Bar-Load-Waiting-Indic-123700637-edited-1-1.jpg” _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ align=”center”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] When assessing a page, Google looks at many different factors, but one that is increasing in importance is PageSpeed. Web site speed is one of the signals used by their algorithm to rank pages due to the impact it has on user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on site. Longer load times have also been shown to negatively affect conversions. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]This is where things get tricky though – the actual PageSpeed score is claimed to not be used by Google (warning: that link contains plenty of profanity) at this time. The score can however, be used as a precursor to tell which pages are going to load faster than others. This part is just personal opinion: Google has created a metric to evaluate how much a website has been optimized for performance. This metric is now available in your Google Analytics account, broken down by every page on your site. Google don’t do this sort of thing for fun – my assumption is PageSpeed scores will officially be a ranking factor in future.[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] With that said, PageSpeed only takes into account the “on page” elements that can be assessed – that is, how optimized images are, the order in which page elements are loaded and overall how “lightweight” the page is. Though unlikely, it is
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