IMPROVE YOUR SOCIAL MEDIA MARKETING WITH THE BEST PSYCHOLOGY STUDIES
Social Media Marketing is one of the Service that provided by the Digital Marketing Companies .One of the favourite aspects of social media is that it is still a relatively new mode of communication. We’re all experimenting, testing, and learning together because it feels too early to take something for granted.
Every day, it seems like new research reveals more about how social media is changing the way we interact with one another, exchange information, and even shape our identities.
I’ve been gathering a few of these studies and considering how they could help us all become better marketers (and hopefully better people, too). Today I thought I’d share them with you. Here are the main takeaways from seven social media psychology studies that will help you market more effectively.
We’ve all written a blog post and then decided to change our minds.
We’ve all experienced that slightly uneasy feeling before releasing anything new into the world; in fact, we’ve written about it here.
Occasionally, the sensation leads to a creative breakthrough. Sometimes, it causes us to completely change our minds. Two Facebook researchers conducted a report on self-censorship to learn more about how this feeling influences the way we publish updates on social media (that is, the posts you write and never actually publish).
They studied the behaviour of 3.9 million users over the course of 17 days (but not the keystrokes or content). 71 percent of users typed at least one status or message during the analysis and then chose not to apply it. They changed their minds on 4.52 statuses and 3.2 comments on average.
People are more likely to self-censor when they believe their audience is difficult to identify, according to researchers. Since Facebook users are so different, it’s difficult to cater to everyone. Since the audience was more concrete, users were less likely to censor their comments on someone else’s article.
Online emotions (especially happiness!) are contagious.
We know that emotions can spread from person to person, but before one of the largest studies on the topic, little was known about whether emotions could spread in the same way online.
Researchers from the University of California, San Diego School of Medicine used software to analyse the emotional content of one billion Facebook posts over the course of two years, with a focus on rainy days, when the likelihood of negative posts is higher.
They were able to see that gloomy rainy-day feelings were spreading across the Facebook network to friends who lived in areas where it wasn’t raining, thanks to weather records.
To put it another way, “what people feel and say in one place will spread to several parts of the world on the same day.”
Similar findings were reached in a more recent (and more contentious) Facebook report.
What’s the good news? Despite the fact that the study focused on negative emotional contagion, researchers discovered that positivity is much more infectious.
“Interestingly, despite the fact that rain is the source of this outbreak, positive messages tend to be more infectious than negative ones.”
Negative posts elicited an average of 1.29 additional negative responses from colleagues, while positive posts elicited an average of 1.75 additional positive responses.
The takeaway for marketers: Stay on the bright side! Maintain a positive tone in your marketing to keep your customers satisfied. Take any unresolved consumer issues offline, and deal with negative reviews as soon as possible to prevent it from spreading.
Your profile picture makes a big impression in a split second
If a picture is worth a thousand words, having the right social media profile picture is priceless. According to a new study published in Psychological Science, we make snap judgments about people based on a single picture in less than a second (40 milliseconds, to be precise).
The photographs were all taken in identical lighting but with slightly different facial expressions, according to the researchers. They asked people to score headshots on attributes like beauty, integrity, imagination, extraversion, meanness, trustworthiness, and intellect in an online survey.
The research found that even minor changes in facial expression in a headshot can cause significant shifts in how the image is viewed.
Marketing takeaway: It may seem insignificant, but A/B testing your profile picture on professional social networks is certainly worthwhile. On the Moz blog, Cyrus Shepard has a fascinating study on how to do exactly that.
Which is more useful for online marketing, Instagram or Facebook?
We all share selectively (but it differs by country)
According to a report by marketing research company Ipsos, nearly a quarter of social media users around the world—24%—share “everything” or “most things” online.
Another 19 percent of people do not share anything online at all, and the percentage of people who consider themselves to be big sharers varies dramatically by region.
According to the Washington Post, there is a “strong connection between oversharing’ and Internet penetration: Nearly all countries that over-index are in Asia, Africa, and Latin America, where penetration is low; meanwhile, almost all countries that “undershare” are in Europe, where more people are online.”
Takeaway for marketers: Make sure your preferences for social sharing of your content are in line with those of your target audience. To get a better view, think about your area and your target audience’s demographics.
Receiving social feedback enhances one’s sense of belonging.
It turns out that the concept of community on social media isn’t just a gimmick–it’s true
Active engagement on social media platforms gave users a greater sense of connectedness, according to a report by Dr Stephanie Tobin of The University of Queensland’s School of Psychology.
Researchers took a group of regular Facebook users and advised half of them to stay active on the site while the other half was told to merely observe their friends who were still active.
Those who had not updated on Facebook for two days at the end of the study said the experience had a negative impact on their personal well-being.
“Social networking sites like Facebook, which has over a billion monthly users,” Tobin explained, “give people instant reminders of their social relationships and enable them to connect with others whenever they want.”
Another research had participants post on social media but ensured that they received no comments or feedback; they, too, experienced negative effects on their self-esteem and well-being
Takeaway for marketers: Consumers of social media crave input and replies. Consider allocating some of the time you spend promoting your own content to participating in related discussions where you can add value, thoughts, or amusement.
It’s interesting to think about the psychology of social media and learn from these studies.
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We’d love to hear your thoughts on these studies, or if there’s something you’ve recently read that has gotten you thinking about the role of social media in our lives. Do not hesitate to write to us.