Improve Core Web Vitals & Load Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to improve Core Web Vitals and page load speed It became a very important topic when Google began baking this into their core ranking algorithm in 2020. Long ago, they said “The web should be fast.” When Google speaks, it is important to listen – if you wish to prosper online. Although improving page load speeds can result in better rankings, the other equally important aspect to address is Visitor Experience. There are few people who enjoy watching rust form, and slow to load web pages engender similar feelings… At the same time, through 2016 the average web page size continued to grow, now at 2.33 Megabytes. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] An increase in load time usually results in decreased revenue for e-commerce sites – Amazon say 100ms extra load times costs 1% in revenue!Conversely, making the site faster improves revenue… Website visitors subjected to your slow loading website are far less likely to return, directly impacting your website’s success – and not in a good way! Other indicators that should be positively impacted are bounce rates, visitor retention times, repeat visitor rates. As part of all my small business web design packages, page load speed optimisation is addressed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Website Performance? When you start considering how to improve website loading speed, there are multiple elements to examine. Having a plan of attack helps immensely. The following strategy is how a freelance NZ website designer should approach the task; [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Benchmark – run performance tests on any/all of the services listed below. Copy and save the results. This will be the base measurement against which you judge the results of the improvement work you will do. Caching – assuming you have not yet installed a caching system, that is the next step. If using WordPress, start with the $39 WP Rocket Cache because it delivers better performance than it’s competitors. * Plugins – Godaddy produced the P3 Plugin Profiler to determine what plugins are hogging resources. If you have any greedy plugins, either find a light-weight replacement. Deactivate and delete plugins that are not mission-critical. Image Sizes – make sure they are sized correctly and compressed appropriately. Specify image pixel height and width so that text content can flow around the image space before images load. Use a “lazy load” plugin to only display images as they enter the viewport. (Some caching plugins include lazy load) Home Page: are you opening a basket full of recent posts, top 10 posts, posts from various categories, comments, featured pages? That is database-intensive content which quickly adds up in terms of total database requests. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/How-to-improve-core-web-vitals-–-the-factors-that-matter.jpg” alt=”load speed” title_text=”How-to-improve-core-web-vitals-–-the-factors-that-matter” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Performance Benchmarking When you are making changes, it is important to check at each stage that what you have just done had a positive result. Fortunately, the web offers a plethora of measurement services. It is important to remember that there are lots of variables, such as; [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Location of the test server vs location of your website Connection – dial-up, cable, ADSL, unthrottled etc Because of this, results do vary between the various measuring services. Don’t worry about the inconsistencies, just focus on the overall load speed trends. Here are the most popular testing platforms; [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Pingdom: performance checks from multiple locations; http://tools.pingdom.com/fpt/ GT Metrix: a free website speed checking system by a Canadian hosting company: http://gtmetrix.com Dotcom Tools: website load speed tests across multiple countries: https://www.dotcom-tools.com/website-speed-test.aspx Web Page Test: http://www.webpagetest.org Sucuri Performance: performance checks from multiple locations; http://performance.sucuri.net/ [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] BENCHMARK WEBSITE PERFORMANCE Run the initial test on 3 or 4 services before you start making changes. The process makes more sense if you; Note exactly what you did to optimize website performance Record the result each time you check page load time… Generally, work on two pages – Home page and an internal page – to monitor page load times after each stage. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Reduce Website Load Speed with Caching There is no disputing the dramatic benefits that a good caching system can deliver. User of the popular WordPress CMS system are spoiled for choice with caching plugins. W3 Total Cache, WP Super Cache and Quick Cache are three I’ve used extensively. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]These days, as part of WordPress tech Support services, I use WP Rocket Cache on all sites I build and/or provide website maintenance services on. I purchased a Developers Licence for WP-Rocket in order to provide it to all clients. For non-WordPress sites, caching systems may also be available, depending on the CMS you are using. Even if that”s not possible, there are still many opportunities to minimise load times! Implementing Gzip file compression can usually be done in the .htaccess file, and you can certainly tackle image file sizes! [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Plugins – Impact on Page Load Time Not all plugins are beneficial to performance. A plugin has a quantifiable impact on page load speed, page file sizes and database requests. Indeed, some add hundreds of lines of code to every page, and trigger high volumes of database requests. This can cripple “shared hosting” web servers, and some hosting companies have banned such plugins. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The worst culprits are invariably broken link checkers and related content generators. PLUGIN PROFILER Use Godaddy’s P3 Plugin Profiler to determine which plugins on your site are burning up the most resources. The pie-chart graphics show clearly; % of resources consumed by plugins in total % of resources consumed by each plugin Should any plugin be consuming a much bigger wedge, consider the alternatives. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Two for One Plugins: In some cases, a plugin serves a dual purpose, allowing you to achieve a couple of desirable outcomes without increasing consumption of resources. An example might be a social widget that offers both Like buttons and Follow links to your social media business pages. multiple purposes. Be very careful of Jetpack – it is the Swiss Army knife of plugins but is very resource-hungry! [/et_pb_text][et_pb_text
Read MoreLearn How to Improve Your WIX Website Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Learn How to Improve Your WIX Website Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The page loading speed of your website is one of the most important factors in your business’s success. A slow website can cost you a loss in web traffic, poor website rankings, low conversion rate, dramatic loss in online visibility on search engines and have an overall negative impact on the business’s success. On the contrary, a fast loading website can engage your customers in your website and improve your website rankings, traffic and sales. There are certain elements that affect your website performance which are not in your control on the WIX platform such as CDN’s, https requests, server response time and scripts embedded by default into the CMS back-end systems but there is still plenty that you can do on your WIX website to improve its overall speed performance and make it perform super fast like any other high speed website (using any other platform such as wordpress, weebly, squarespace or hosted on an independent hosting provider) on the internet. In this article we are going to address some of the most common mistakes and how you can avoid them and improve your website speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] There are several websites that allow you to run a free test and check your website speed in real-time – some examples are below: ? Google Page Speed Insights Gtmetrix Webpagetest Pingdom [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||”] 16 Top Tips to Increase Page Speed of Your WIX Website: ?Homepage should be simple and clean: The homepage is the gateway to your website and it should be simple and clean. Avoid using too many images, animations and videos on your homepage; do not make it overly long and deliver a precise message about your products and services through text on the homepage. A clear message delivered through meticulous catchy text can engage your customers in your website homepage and force them to stick to your website to explore it further. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Follow top to bottom rule: When people enter your website, the first section that loads is the top part of your website. A website generally loads from top to bottom therefore placing easy to load content on the top part of the page is good practise. You can place images, videos, animations or any apps in the bottom part of the page (although it is advisable not to use too many videos, images or apps on your website or on individual pages). The point is that the top part loads quickly and engages your customers while the rest of the page (bottom part) loads. We would recommend to display the most important information related to the page that customers need to know on the top part of the page, which can engage your customers while the bottom part loads. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Do not overload your webpages with images, animations & videos: Videos, large size images and animations take extra time to load due to their heavy bandwidth, and can slow down your website speed and cause speed performance issues. When using videos, images or animations make sure you use them in moderation and carry out real-time testing while developing your website pages to see what impact they have on your page speed. While using and embedding external videos from YouTube, Vimeo and Facebook into your website, be aware of the impact of loading time of these videos on your website. Although videos and animations look attractive to use, you should think about their impact on your website speed before using them. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Optimise the mobile version of your website: One of the major benefits of using WIX CMS is that it allows you to edit your mobile site and make changes to the mobile version separately. The mobile editor can dramatically improve your mobile site speed. You can hide large size images, videos, animations, photo galleries, iFrames or any other large size elements in the mobile editor separately, without hiding them in the desktop version on a WIX site. Therefore the WIX mobile version allows you to hide elements while keeping the same elements visible in the desktop version. Also, try to make your mobile site clean, simple and not to make individual pages overly lengthy. Deliver a concise message to engage your audience on your mobile site. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Compress images and use the right format: You can use free compression tools to compress your website images for better performance before uploading them on your WIX website. WIX states that it automatically compresses your images to WebP image format. WebP is a new image compression format by Google. WIX has clearly stated that it prefers JPEG files for images over PNG files because JPEG images load faster than PNG while retaining the same level of quality, and JPEG images are more web optimised as well. There are several free tools available online to convert PNG images to JPEG file format. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use font cleverly on the webpages: It is always advisable to use popular web fonts on your website such as Helvetica, Times, Arial, Futura because they are already cached in most web browsers, and having a popular font on your website means you are automatically improving your website speed to a certain extent. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Prefer text over images or animations: Everybody knows text loads faster than images, animations & video, therefore using text over images and other media is always advisable to improve the speed of your website. You can easily deliver your message through text and engage your audience while the rest of your website loads. As we all know, Google and other search engines love informative text as it helps SEO and establishes website relevance to user queries. So using text in a professional manner over images can not only increase your website speed but also help to improve your rankings on Google and other search
Read MoreHow to improve website page speed through image compression
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Image size is a major factor when it comes to the page speed of a website. Here is how you can audit and compress the size of web images to improve speed without losing out on image quality. The effect of website page speed on SEO and user experience is intertwined. It is a direct ranking factor for Google, but also if poor loading speed causes users to bounce (40% of users will abandon a web page if it takes more than three seconds to load) or reduces dwelling time on a website this will also effect ranking indirectly. Page speed also has an effect on the conversion rate of users to paying customers. For instance, when Walmart decided to increase and monitor their web page speed they discovered: For every 1 second of improvement, they experienced up to a 2% increase in conversions For every 100 ms of improvement, they grew incremental revenue by up to 1% It is pretty obvious, therefore, that page speed is an important factor when it comes generating traffic and customer satisfaction. In this blog we will explore how image size can be a problem, how to find over-sized images and what to do about it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why is image size a problem? One very common problem we see across many industries and sites is page speed problems caused by very large images (large in terms of filesize) which are often directly uploaded from an HD camera without the use of any compression. As images account for around 59% of all the bytes on a page on average. Over-sized images can easily put a major dent in page performance. Fortunately, improving images is usually an easy low-hanging fruit, without the need to bring in developers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What size should my images be? Unfortunately, the ‘it depends’ answer comes into play here-a small thumbnail on a sidebar will generally be smaller than a hero banner, for example. However, it’s a rare case where any image should be over 1 Megabyte in size, and for most images under 250 Kilobytes is easily achievable. The key is to reduce the size of the original image by as large a percentage as possible, without compromising on image quality (or doing so as little as possible). [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How do I find oversized images? Most SEO crawlers should be able to provide this information, if you don’t have access to one then there are some other options: For WordPress users-check the media library Scrolling through Media library content in WordPress is generally pretty fast (with its tabbed browsing of images) and they helpfully list the image size in the attachment details, which provides an easy way of rapidly scanning for over-sized images (top right in the example below) [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Look in Google Analytics The ‘site speed’ section of Google Analytics allows you to break down individual pages by load time, which can help to pinpoint pages that are running slower than they should (generally 4 seconds or less is fairly good, over 6-7 definitely isn’t!) just make sure there isn’t anything else that’s causing the pages to be slow. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How do I make website images smaller? Fortunately, there’s an easy way to do this, the below are two of our favourite (free) tools; For individual images Head over to JPEG-Optimizer upload the file and choose the compression level (lower equals more compression) usually, the default setting is fine, and you may wish to turn off ‘resize photo’ if the current dimensions are correct. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] For image compression in batches Tiny PNG (also works with JPEGs) will compress up to 20 images at once (max size 5MB each) which can be great when batches of images need to be done all at once. If you have a larger number of images to compress, there are various cloud-based online services that can help with this, although the majority of good-quality ones are paid. Sites such as WordPress have plugins available that will compress images on upload, which in our experience only saves a few KB, but every little helps! [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] My images are still too large! If this is the case, it’s possible that the images are too large for their containers (slots) on the site, in which case adjusting their width and height dimensions to fit the part of their site where they are being placed should do the trick. To see this, right click on the area where the image should be going, and select ‘inspect’ then from here it should be possible to see what the width/height dimensions should be (on the image on the left hand side). [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow to improve website speed – Google is making page speed a mobile ranking factor
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed is a Mobile Ranking Factor [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top search but this is a monumental change to their mobile index. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why is website page speed important to mobile [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Searchers using mobile devices expect websites to load at the speed of now! Mobile device usage has surpassed desktop usage and as a results mobile searches are trending in the same direction. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Google has always done everything in its power to provide an amazing experience for their searchers. Now they are focused on ranking websites that load quickly over ones that load slowly because that’s what searchers expect. Brans must learn how to improve website speed and prioritize that if they want to win in mobile search. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why this page speed update is important to Google [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] First In 2016 Google announced that they were working on a mobile first index. This means if you don’t have a mobile friendly you won’t rank as well as those who do. This “Mobliegedan” update is suppose to hit this year. Second they launched Accelerated Mobile Pages(AMP) to help mobile pages load faster and recently AMP stories to make those pages more interactive Third mobile focused update is page speed as a mobile ranking factor. This shows us that Google’s focus on mobile is clear. If you are not taking mobile seriously then you will be in for a rude awakening. The brands who invest in mobile and page speed will be the leaders on the next iteration of search. Page load speed testing tools Here are three tools you can use to help find ways to speed up your website Pingdom Tool Google Page Speed Tester GTMetrix How to optimize the four most common website speed issues Learning how to increase the speed of your website should be a priority regardless if you care about Google. A KISS Metrics study showed that ecommerce sites lose seven percent in conversions for every second it takes the site to load. Here are five common things preventing websites from loading quickly. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Compress images: Having large images that are not compressed is one of the most common issues that slow down a website. If you are working in photoshop you should always make sure that you export files that are optimized for the web. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Tiny PNG: Use Tiny PNG to help compress images before you upload them to the website. WP-Smush: Use the WP-Smush plug-in to optimize images on a WordPress website. You can also use a sprite as a single image source that is then used as a design resource for multiple images. Sprites are great [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Minify CSS, HTML and JavaScript: It is essential to compress and clean up your website’s code. This means taking out any wasteful spaces and characters that don’t add value. Use Gzip to compress your code. Other compression resources: JavaScript Compressor CSS Minifier [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Use a Content Distribution Network (CDN): CDNs are used to store and server content from servers that are not your own. CDNs also allow you to server content from servers that are close to your website visitors. So if someone visits your site from Germany a good CDN will allow you to server content from a server that is close to Germany. Two awesome CDN companies: Max CDN CloudFlare [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Use browser caching: Browser caching allows you to store content in your website visitors browser. If your content does not change often you can store it in their browser for 30 days. This is critical to making sure your website content doesn’t always have to be served from your servers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Other page speed tips: Use AMP pages: Use Google’s Accelerated Mobile Pages (AMP) to server light weight pages for mobile searchers. Google did this to help people who don’t know how to improve website speed. The idea is that AMP pages are naturally optimized for speed so it takes the effort off of the site owner. Google has also launched an AMP story format that allows you to create rich media interactive pages for mobile. These pages also benefit from the high performance of the original AMP format. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use a tag manager like Google Tag Manager Use a tag manager like Google’s GTM to store all of your website tracking code. This then allows your site to fire one tag with all the tracking codes instead of every single individual tracking tag. This allows your site to load much quicker. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Final thoughts Google has invested heavily in improving the mobile experience for their searchers. This means you should invest in learning more about how to improve website speed. Ranking well in mobile search is important if you are looking to increase website sales and traffic. Website page speed will soon be a mobile ranking factor. Use our tips above to make sure you website loads fast. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More7 digital marketing methods to increase organic website traffic
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Do you want to expand your internet audience? This is an excellent strategy! This is because the internet makes it simple for clients to find your company. Unfortunately, there is a lot of competition on the internet. With so many Google ranking elements, meeting all of the criteria to obtain the top search results might be tough. Increasing your online traffic is one of the finest and easiest strategies to boost your digital presence. Your revenues will increase as well as your search engine ranking. Increase your website traffic with these 7 simple strategies if you need it right away. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Make use of social media Website marketing and social media go hand in hand. Encourage your social media followers to visit your website if you’re looking to enhance overall website traffic or advertise a landing page. Use an image for better results. If you’re introducing a limited-edition product, for example, include a photograph of the product along with a description and a link to the product’s website. Social networking is also a wonderful way to promote your blog, post-sales, and other traffic-building strategies. Make an announcement Advertising is still an effective technique in the current digital era, where organic search results rank. When you spend advertising funds on a search keyword, your results will display first in search results. Advertising allows you to reach out to clients you might not have otherwise. Advertising that display on other websites, video ads that appear on YouTube and Facebook videos, and social network ads are all options. It is, nonetheless, beneficial to have a marketing strategy and budget in place. Advertising can be costly, and without a strategy, you won’t get any returns. Come up with catchy blog and product titles People will click on your website because of the headline and title. Take, for example, blog writing. Although 80% of people will view your title, only 20% of those who do will read the rest of the article. What factors go into creating the most effective headline? There is no magic recipe. The best course of action is to compose several and then choose the one that appeals to you the most. It’s also critical that your headline contains a lot of keywords. Find a keyword with high search traffic, low competition, and low difficulty using several keyword tools. Vary the Content Every month, it seems like a new study emerges claiming that alternative content lengths perform better. To be honest, most websites profit from a variety. To brief product explanations, publish long-form blogs. What makes this so effective? You want to attract a variety of visitors to your website. Some people want to learn more before making a purchase, while others just want to get to the product page. Other types of content should be included as well. Infographics, video, and even statistics from your sector are excellent examples. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/webtraffic.jpg” alt=”website traffic” title_text=”webtraffic” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use Keywords with a Long Tail While single-word keywords continue to rank, long-tail keywords are the most effective. A phrase or a sentence is an example of this. Instead of utilising the phrase “headline,” try employing a long-tail keyword like “examples of catchy headlines.” Why are long-tail keywords preferable to single-word ones? There are two primary reasons for this: Long-tail keywords have low competition but high traffic, and most users search phrases or sentences, especially with the rise of voice search. Long Tail keywords are an excellent approach to speed up the SEO process for a new or developing website. Growing firms may create reputation with Google and enhance their search presence for a long time by pursuing low-competition, high-value keywords. Use On-Page SEO techniques On-page SEO refers to anything you do on your website to improve its search engine rankings. In all of your material, use high-ranking keywords. Make sure your website’s design is up to date and that it loads quickly. Other considerations should be made for any content. For any content, this includes adding a meta title, description, and meta tags. Include alternative text for images. Use both internal and external hyperlinks. Make Use of Guest Blogging Providing other blogs with your links so they can externally link to your site is one of the ways your blog can rank on Google. When Google crawls that blog and discovers your URL, it recognises you as an influential website, and your material will be ranked higher. Additionally, you can make your blog a guest blog. Because you’ve included external links in your blog, Google will have a better understanding of your niche and how to rank your site among others. It’s now or never to get instant website traffic! It isn’t impossible to get instant website traffic. All it takes is a few marketing strategies, a little expertise, and a lot of effort. If all else fails, you can outsource your marketing to a company that can take your website to the next level by archiving your domain’s webpage. Do you require additional business advice? Continue to peruse our blogs, which cover a wide range of topics. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow To Improve Website Loading Speed?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why it is important to Improve Website loading Speed? Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Page loading speed is a measurement of how fast the content on your page loads. Page speed can be described in either “page load time” , No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better. Well, according to statistics, half of us don’t even wait two seconds for website content to pop up! Where its effects? Website speed is the first impression you ever make for customers, readers, and website visitors which makes an instant judgement about you and your website. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy. Gomez.com recently did a study which suggested that over half of internet users expect a website to load within 2 seconds. Any longer than that, and they may start tapping their watch, getting frustrated, and preparing to click away from your site to see if one of your competitors offers an e-commerce experience with a better page load performance. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/how-to-fix-a-slow-website.jpg” alt=”website loading speed” title_text=”how-to-fix-a-slow-website” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Its helps in SEO? Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. (https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html). A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation. Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking. How to improve website page speed through image compression Steps to Decrease Loading speed: Decrease HTTP Requests: By decreasing HTTP Request means decrease in css and js files, less use of queries in loading time, the less number of images used the faster web pages loads. These all combines together and hit server for each resource so, lesser the resource hits make faster the page load. Merging CSS/JS Files:Rather than forcing the browser to retrieve multiple CSS or Javascript files to load, try combining your CSS files into one larger file (same for JS). While this can be challenging if your stylesheets and scripts vary from page to page, managing to merge them will ultimately help your load times in the long run. Use queries to only load what’s needed:If you find that you only need to load certain images on desktop or need to run a specific script on mobile only, using conditional statements to load them can be a great way to increase speed. This way, you aren’t forcing the browser to load a variety of scripts or images that won’t be useful for certain devices or view ports. Reduce the number of images you use:If you find some of your pages are fairly image-heavy, try removing some, especially if their file sizes are big. This may not only help reduce image HTTP requests but may improve your UX by removing distracting images that don’t correspond to your written content. CSS Sprites:When applicable, combining images you use fairly often across your website into one sprite sheet and accessing the images using CSS background-image and background-position prevents your browser from constantly trying to retrieve several images every time certain pages on your site load. This way, the browser only retrieves the one that you can use multiple times on the page by properly positioning the right image into view for each area of the page. Compress Images & Optimize Files: Be sure that your images are no larger than they need to be, that they are in the right file format (PNGs are generally better for graphics with fewer than 16 colors while JPEGs are generally better for photographs) and that they are compressed for the web. Use CSS sprites to create a template for images that you use frequently on your site like buttons and icons. CSS sprites combine your images into one large image that loads all at once (which means fewer HTTP requests) and then display only the sections that you want to show. This means that you are saving load time by not making users wait for multiple images to load. When it comes to what file extensions you should use for what, use this as a basic formula: SVG is suitable for vector images you want to receive a high amount of detail in. Certain icons can utilize font libraries such as Font Awesome to render certain graphics rather than saving out individual images. PNG should be used for images you need transparent background behind, such as a circular image of a person or Facebook’s ‘F’ logo. JPG is best for photographs or anything where fine detail is less important. While images will still take up the majority of your HTTP requests, optimizing them and your other assets will ultimately keep the sizes of them down and increase your website’s overall performance. Leverage browser caching: Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. e. Then set your “expires” header for how long you want that information to be cached. In many cases, unless your site design changes frequently, a
Read MoreHow to Optimize CSS to Improve Website Loading Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||”] Why we need a faster website? 1. Visitors have less patience. Generally, if a website takes more than 2 seconds, it will start losing visitors. 2. Faster websites also perform better in Google search engine. 3. User’s experience is improved significantly with a faster website. 4. Conversion rates skyrocket thanks to a faster website. If you are still not convinced, let’s take a look at numbers. If your website loads more than 3 seconds, 40% of the visitors will leave. Not only that, almost half of the visitors expect the site to load under 2 seconds. What’s next? Even 79% of shoppers don’t like a slow eCommerce website, and they are likely to share their experience with their friends. In short, it is important to make your website as fast as possible. If you are starting as a blogger, you also need to understand that speed is as important as the content you post. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Tips to Optimize CSS to Improve Website Loading Speed CSS is not a programming language. It is style sheet language, or we can say it is a markup language. So, how do you optimize it? Let’s get started. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Remove unnecessary code CSS code can be written in many ways. This means you can perform the same desired result by writing it differently. Also, many developers write CSS code twice for an element. This can lead to a cluster. The best way to solve it to use a tool that detects unnecessary code. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Image Sprites Images play an important role on a webpage. For developers, it is just impossible to ignore images. However, they can be optimized, thanks to image sprites. Image sprites is a simple technique by which images are mashed up into one file, eventually reducing your CSS file size. In return, your page load time also decreases considerably. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Minify CSS Minification is a process of CSS code. It is a very effective technique used in web development. By using this technique, you can compress CSS code. It deletes all the unnecessary white space. You can find tons of CSS minification tool online. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Let’s take a look at an example. #lione {font-size: 2em;color: steelblue;} #first {font-size: 1em;color: red;} #linext {font-size: 2em;color: black;} #next {font-size: 1em;color: orange;} #lithird {font-size: 2em;color: blue;} #third {font-size: 1em;color: pink;} #lilast {font-size: 2em;color: brown;} #one {font-size: 1em;color: green;} That’s an unminified CSS code. Let’s minify it with the tool that we have provided. #lione{font-size:2em;color:#4682b4}#first{font-size:1em;color:red}#linext{font-size:2em;color:#000}#next{font-size:1em;color:orange}#lithird{font-size:2em;color:#00f}#third{font-size:1em;color:pink}#lilast{font-size:2em;color:brown}#one{font-size:1em;color:green} Look’s unreadable, right? But, it does its work. Also, the code can also be minified using the other tools. So, there is nothing to worry. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Optimize CSS Performance Whenever a page loads, HTTP requests go to the server. So, if your website makes a CSS request, it will send another HTTP request. This means that there will be multiple CSS requests to the server, slowing the website considerably. The solution is to combine all the separate CSS files into one file and then server it to the user. This will make the website download at once and will stop the browser sending multiple requests to the server. Even though, it has been fixed with the new and improved HTTP/2, combining CSS into one file can improve your website loading time. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 5. Load CSS and JavaScript after everything else loads One of the best ways to improve site speed is to put both CSS and JavaScript at the bottom of your HTML page. This will make both of them load at the last moment when a user requests a website. By then, the website will load above the fold ensuring fast loading time. The user will be able to see the page load fast, and not leave it. Technically, the page is still loading, but that will not interfere with the user experience until and unless the visitor scrolls down fast. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 6. Keep it Simple Stupid The last point that we want to discuss is KISS. KISS technique dictates that you should always try for simplicity rather than complexity. The end goal is to write CSS that is easy to read, non-repetitive, error-free, and is well organized. All of these points will ensure that your CSS code is optimized from the start. Also, if you feel, rewriting the CSS code, you can always do it as it will surely optimize it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”171.8px”] What else you can do? Improving your website loading require optimization at various level. This means that you need to do a lot more than just optimizing your CSS code. You also need to optimize the other code in your website. Also, you can CDN to improve loading time further. Caching is also a great option and should be enabled from the start. Speed optimization is an ongoing process. It starts from the time you start developing your website. Even when you upload an image to your website, you need to make sure that the image is optimized correctly. One poorly optimized image can make your site slow by a significant margin. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreSpeed up your PHP code to improve website performance
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Google is the biggest and best search engine on Earth, and if you are a webmaster and want your website to be a big success it would really behoove you to know as much about how it works as possible. The Google Webmasters series of videos and website were created to teach webmasters, SEO professionals, and others how Google works by answering their questions and giving them insights into how they can best integrate and utilize Google’s functionality to improve their business. This video will show you a couple of tricks for coding PHP that will run faster, allowing your website to load faster and perform better both for Google and your users.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Keep Your Connection Secure Without a Monthly Bill. Get a lifetime subscription to VPN Unlimited for all your devices with a one-time purchase from the new Gadget Hacks Shop, and watch Hulu or Netflix without regional restrictions, increase security when browsing on public networks, and more. Other worthwhile deals to check out: 41% off a home Wi-Fi analyzer 98% off a learn to code bundle 98% off an accounting bootcamp 59% off the XSplit VCam video background editor [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
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