WHAT IS SLOWING DOWN YOUR SITE?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Are you experiencing high bounce rates, low conversion rates, and other undesirable website metrics? While there are a multitude of different reasons as to why your site isn’t performing, one of the most overlooked reasons is site and page load speed. First, let’s get the terminology down. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Site speed is how long it takes for your webpage to load from website hosting servers to the web browser that’s requesting the page. Page speed is slightly different, as it’s how long it takes for a page on your site to load after a link directing to it is clicked. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]While load speed is increases bounce rates and creates a poor user experience, it also affects your appearance in search. Google’s John Mueller even says it’s one of the most important factors in search visibility for the upcoming year in SearchEngineJournal’s recent podcast interview. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed: Why It Matters and How to Improve It [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]You can find these metrics on your Google Analytics dashboard, or using a site speed tool. In Google Analytics, go to “Behavior” on the left menu and click “Site Speed.” To see site speed: Choose the first option “Overview.” From this page, you can see the average page load time, average server connection time, and other metrics on a broad scale. You can break this view down by browser, country, and page. Keep in mind, this report just shows averages, but what’s cool about this is you can view different time periods. By doing that, you can infer what changes caused slowdowns in the site. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see page speed: Choose the second option under “Site Speed” on the left menu – ”Page Timings.” In this view, you are able to see how each individual page loads. This report shows how the speed compares to your site’s average load speed, and you can even break it down by load time in seconds, bounce rate, page views, and more. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/Speed-up-your-PC.jpg” alt=”improve site speed” title_text=”improve site speed” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see an overall report on all of your site’s pages, Google Search Console recently updated their dashboard to include a Speed Report. This is currently an experimental tool on the dashboard, but it will showcase which specific pages have errors and are loading slow, moderate, or fast. As for site speed tools, Google has PageSpeed Insights, which gives a very vivid diagnosis on how long it takes for the first contentful paint to load, the first meaningful paint, and other speed data. It provides screenshots from the initial load and also provides very actionable opportunities based on the insights from the test. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]WebPageTest is another tool for a quick overview of your site’s speed. This tool allows you to pick a device and a location to test from, and will provide a report that presents the site’s total load time, the load time for first contentful paint, speed index, and additional nichey data. Now you’re probably wondering what a good speed to have is… however, every site is different. Obviously a simple single page site is going to load a lot quicker than a robust site full of animations, scrollytelling effects, and high quality retina visuals. It also depends on the server fetching the data, and other factors that you can’t actually see as a user. So if we’re talking about a good user experience, all excuses aside, anything longer than 3 seconds is too long – Google said so. And that’s still about 2.5 seconds too long, as Google also says users only want to wait about the length of a literal blink of the eye… 400 milliseconds. That’s asking a lot, though. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]So, how do you get to a load speed that’s under 3 seconds? As you probably understand by now, a lot of factors go into this number. For site load speed, there’s not really an easy fix. To do this properly, you’re going to want to have your developer look into a few things… [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/how-to-fix-a-slow-website.jpg” alt=”improve site speed” title_text=”improve site speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Remove old and unused code, themes, databases, apps and anything else that’s cluttering the backend of the site; Optimize site wide assets, like your logo, items that appear in the footer, badges, etc.; Reduce the amount of http/s requests, as the more files there are, the more requests are run and the longer the load takes; Minify JavaScript, CSS, and HTML files, because like I said, the less code the better. Page speed is a little more fun (well… fun for me). You’re going to have to do some digging to figure out what needs to be optimized. Start by going to that “Page Timings” report in Google Analytics. Ask yourself these questions: What pages are the slowest? How slow? What pages have the highest bounce rates? And the lowest bounce rates? If bounce rates are high (at Electric Enijn, we like to see bounce rates under 40%), but the time spent on the page is also high – what’s keeping users on the page? Could that be slowing down the page? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Website Loading Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gather all of these insights all in one place and start looking at the pages on your site. Sometimes the answer is obvious, like the page has a lot of images, videos, and different fonts. But maybe the page looks the same as others, and it’s still a lot slower. This is when you’ll have to look a bit further into what makes up the page. If there are old scripts, font families, or anything else being pulled onto the page but not actually being used, take them out. We recommend using Google Fonts, which are also optimized for page speed. The same goes for plug-ins, tracking pixels, and any type of widget, similar to what you would want to look for sitewide to improve site speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]As for images
Read MoreHarness The Direct Booking Power of A Speedy Hotel Website
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Hotel Website Speed: How It Matters Having a hotel website is essential for attracting guests and allowing them to book conveniently. Without it your target audience won’t even know your business exists and your cost of acquisition will be high. Although the overall aesthetic is important, it’s not all about how your website looks. Site speed can sometimes be overlooked when a business draws up plans for a new hotel website. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] There is little point in spending thousands on design and SEO to attract guests if their first experience of your site is an irritating wait or an unresponsive page. Browsers won’t wait 5-10 seconds for the page to load, instead they are likely to exit and visit your competitor’s hotel website. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Early in 2020, Google announced it was making changes to its algorithm so that page speed will be added as one of the ranking signals. In 2021, Google will be doubling down with the introduction of Core Web Vitals (CWVs). The new CWVs consist of a list of technical SEO metrics including three new ways to think about and measure page speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Google’s main priority is to provide your audience with the best content along with a great (fast) experience. The benefits of a speedy site are numerous, including increased engagement, lower bounce rate, and ultimately increased revenue. The higher the speed, the higher the conversion. Let’s take a look at some of the main factors which affect site speed and how they can be optimised. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed: Why It Matters and How to Improve It [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] SERVER RESPONSE TIME This is the time it takes your site to begin to respond to the page request. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] There are many factors that will dictate how quickly your server responds but some of the most critical are: Hardware resources available to your application (include hosting infrastructure): This refers to everything from the server’s processor speed to its network connection. It’s important that your host gets this right. Server site caching: Using a site cache will provide greatly increased performance. Instead of having to query your database or external web services for data every time a page is requested, the cache temporarily holds page data so that content can be quickly loaded again as required. Database optimization: There are many ways of optimizing your database for fast reads. By doing so, you speed up the loading time for your site as a whole not just the page the browser currently displays. An experienced database administrator can go much deeper into the optimization process but there are often some quick wins which can deliver huge gains. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/Optimized-header-Is-your-website-speed-killing-your-hotels-mobile-bookings-1024×684-1.jpg” alt=”hotel website speed” title_text=”Optimized-header-Is-your-website-speed-killing-your-hotel’s-mobile-bookings-1024×684″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] BROWSER CACHING Your web browser is a software application which also has a cache. As this application searches, identifies and shows us the websites your browser cache will save information, data, and images. You can leverage browser caching by configuring your server to attach an expiry date to each resource (image page, stylesheet, etc). The next time the browser requires it, it will check the local cache to see if the resource is within date. If so, it uses the local copy and there is no need to pull data from the server. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to improve your website connection speed in 2021 [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] AVOID LARGE IMAGE SIZES Over time more content will be added to your site. This will inevitably include photos and images which may not have been sized correctly. These large files can use enormous amounts of bandwidth and often lead to an undesirable lag in page load speed, especially on mobile devices. Resizing and optimizing images appropriately can reduce the image file size, and therefore loading times, by as much as 95% without any observable loss in quality. There are many easy-to-use tools available for download online that will compress, resize, and optimize your images. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Website Loading Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] AVOID RENDER BLOCKING When your web page begins to load it may display the header, then pause before loading the rest of the page. This pause may be due to an issue called render blocking of the scripts. The site is having to load style and theme instructions before it can display the content. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The key takeaway here is that to the user it looks like your site has stopped loading. The more blocking scripts you have, the worse things look. Good coding practice and techniques such as deferring script loading until the above-the-fold content has been displayed can minimize any delays. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] As with any of the issues described in this article the key is to be aware of speed issues which on their own may not be a problem but when compounded can cause severe problems which will lead to higher bounce rates, less conversions and lower rankings from Google. It is one of the reasons why working with a specialist agency such as Aró is so important. Every detail matters when there is a need for speed. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow to improve your website connection speed in 2021
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Out of many performance metrics, one which matters the most is Time To First Byte (TTFB). If TTFB is worse, then it is guaranteed to be a poor performing website connection. TTFB depends upon many factors. One very critical factor is server connection which happens after DNS resolution. I will discuss how to optimize server connection speed in this article. We will look into how TLS 1.3 and HTTP/3 improves website performance. We will also look into other optimization possibilities like ECC certificates and OCSP stapling. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] HTTP or HTTPS? Insecure (HTTP) tends to be faster than secure (HTTPS) connections because of the encryption overhead in HTTPS. The difference becomes insignificant as more data processing happens. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]If security is not a concern and performance is supercritical then using HTTP can give some performance gain. I will not recommend doing this because of the following reasons. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Browsers are getting more and more restrictive towards HTTP. Firefox released HTTPS-Only Mode in version 83. Chrome planning to assign an insecure badge to sites not using HTTPS. This will be very bad for branding. The performance gain will be very insignificant in front of the security issues and losing the user’s trust. Using a mix of HTTP and HTTPS can open security loopholes for the encrypted requests as well. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”24px|||||”] How to improve HTTPS performance? Making a secure connection to the server is a tedious task. Client and Server both go through numerous steps before start sharing data with each other. Transport Layer Security(TLS) is an encryption protocol used to encrypt and decrypt data over HTTP protocol. Both HTTP and TLS have come a long way to provide more secure and performant server connections. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/How-to-increase-the-page-speed-of-your-website.jpg” alt=”how to improve website page speed” title_text=”How-to-increase-the-page-speed-of-your-website” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] TLS 1.2 vs TLS 1.3 TLS 1.2 which was released in 2008 has served the web for a very long time. It has few security and performance issues which were taken care of in the new shiny TLS 1.3. TLS 1.3 is well supported in all major browsers and as per caniuse.com data, more than 90% of the users have TLS 1.3 support [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]TLS 1.3 comes with lots of improvements from its previous versions. It dropped support for many weaker encryption algorithms. Tries to achieve perfect forward secrecy, which is a process of changing key for each session so that a compromised key will not affect other sessions. For performance, TLS 1.3 made two major changes over TLS 1.2 [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Dropped a complete one round trip to establish a server connection. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Zero Round Trip Time (0-RTT) 0-RTT reduces one more round trip for repeat users by using the previously captured information during the initial connection. 0-RTT is prone to replay attacks which can be solved with proper precautions. Because of the security issues with 0-RTT, It is not well supported in major browsers and servers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]TLS 1.3 is supported in all major browsers and servers. It also has out of the box support in a few CDN’s like Akamai and Cloudflare. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]TLS 1.3 is supported in all major browsers and servers. It also has out of the box support in a few CDN’s like Akamai and Cloudflare. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed: Why It Matters and How to Improve It [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] How to make the most out of HTTP/2 HTTP/2 was a major upgrade over its previous version. It has many optimization features that can significantly boost web performance. The major focus on HTTP/2 design was to make full use of available network bandwidth. It multiplexes requests on a single connection. Browser’s limit around the number of parallel requests on a domain is not valid on HTTP/2. There is no need to create multiple domains to bypass browser restrictions on parallel requests on a single domain. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]HTTP/2 released server push where the server can send multiple responses for a single request. It was a great idea as in most cases webpages are aware of what will be the next request. Server push has the limitation that it is not aware of browser cache and can send data even when It can be served from the browser cache. There are workarounds but they are not very reliable and tough to put in place. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Server push was not very well adopted because of its limitations. In November 2020 browsers and servers planned to remove support for server push. By enabling HTTP/2 most of its features are out of the box available without doing anything. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Whatso- The Original WhatsApp Marketing Software [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] One connection per domainConclusion In HTTP/2 messages are broken into frames and sent over the network stream. This makes multiplexing of requests possible on a single domain. This means only one connection is required for a domain to transfer all data. The above statement is not fully correct. There are edge cases where multiple connections are required on the same domain. HTTP/2 session reuse does not happen across credentialed and uncredentialed requests. Fonts will always create a new connection as they are downloaded as an uncredentialed request. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Headers compression Every request has some metadata associated with it. Headers are one such metadata. In previous versions, headers are passed as plain text which sometimes occupies a few KBs of the request payload. In HTTP/2 headers are compressed using the HPACK algorithm. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How To Improve Wix Website Speed Under 20 Minutes? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] head-of-line blocking HTTP/1.x has the limitation that responses can be received only one after another. This causes responses to queue and waits for their turn before usage. In HTTP/2 this got fixed because of the multiplexing approach. The response is ready for consumption as soon as it completes. HTTP/2 fixes head-of-line blocking when receiving the response but It
Read MoreWebsite Page Speed: Why It Matters and How to Improve It
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”||61px|||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The road to high website ranking is paved with all manner of things that can both accelerate performance and act as speed bumps along the way. Of the myriad factors that can bolster page ranking, website page speed is something of an SEO hot potato right now – especially with Google’s recent announcement that website page speed will also influence page ranking in mobile searches earlier this year. But how exactly does website page speed affect search rankings and why does it matter? And, if a website is particularly sluggish, what can be done to improve its pace and enhance its potential to rank highly in page searches? With Banc’s know-how of technical SEO, we’ll answer this triad of enquiries over the course of this very article. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How does page speed affect search rankings? First off, it’s worth noting that Google may measure Time to First Byte (TFFB) when it considers page speed, i.e. the duration of time from the user’s browser making a HTTP request to the first byte of information that’s returned by the server. It’s a matter of milliseconds usually, but Google feels it necessary to begin measuring website page speed at this point. In fact, the tech giant conducted a study that showed slowing down the search results page by 100 to 400 milliseconds – a trifling amount by anyone’s watch – had a noticeable impact on the number of searches per user. According to Google, your website’s TTFB should be 200 milliseconds or less. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Whatso- The Original WhatsApp Marketing Software [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]From a UX perspective, a website with a higher TTFB can be an annoyance. The slower the page and longer its load time, the more likely it is that a page’s bounce rate (the percentage of visitors that navigate away from the site after viewing only one page) will increase. The lower average time on page and longer TTFB are taken into consideration by Google, which can negatively affect your website’s SERP rank as a result. A good user experience often translates to higher conversions and thus, higher page rankings – it’s that simple. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]And in the world of UX, patience is not a virtue; users do not like to be kept waiting when it comes to page speed. Almost half of users want pages to load within a maximum of two seconds, and even a 1-second delay on load speed can reduce conversions by around 7%. Does a particular page on your site load for longer than 4 seconds? Studies have shown that 75% users won’t return to a page if they’re kept waiting longer than this. The gulf between a page taking two seconds to load and one loading at twice that time may as well be a Grand Canyon-esque chasm. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/page-loading-speep-723275503-ss-1920-1-800×450-1.jpg” alt=”website page speed” title_text=”website page speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why does this matter? With Google looking to make the web more mobile-friendly, mobile-first indexing is just around the corner. “What’s mobile-first indexing?” we hear you ask. It’s fairly simple. It means that the mobile version of your website becomes the starting point for what Google includes in their index, using it as the baseline for how they determine rankings on both mobiles and desktop. As a result, the importance of website page speed increases accordingly. If your site doesn’t have a mobile equivalent, the desktop site can still be included. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]However, the lack of a mobile experience could negatively affect rankings on desktop, whereas a good mobile experience serves to boosts ranking even for searchers on a desktop. Think of it like this: the mobile version acts as the primary version of your website. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to improve your website page speed Tools such as Lighthouse, Pagespeed Insights, GTMetrix and WebPageTest allow us to glean information on how pages are loaded, providing us with valuable insights on how to reduce page speed in the process. Using insights from the tools above, you can get an idea of what needs to boost the speed of your web pages. Here are some of the most common ways to reduce load times and improve page speeds [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How To Improve Wix Website Speed Under 20 Minutes? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Leverage browser caching – Browsers such as Chrome, Firefox and Edge cache large amounts of information like Javascript files, stylesheets and images, so when a user revisits a site, it doesn’t have to reload the entire page. By setting an expiry date within the HTTP header, it allows us to control how long we want information to be cached. Improve server response time – Server response times tend to be affected by the amount of traffic a site receives, the resources each page uses, the software the server uses and the hosting solutions being used. To improve this, further research into how the server is performing may be necessary, clearing up any issues with slow routing or slow databases in order to clarify if these affect website page speed. Enable compression – CSS and Javascript files can sometimes cause a large load time, and more so for big inline individual files being used on a site. By compressing these files into one chunk, the overall size of these files gets pared down and the load time decreases as a result. Use a content distribution network (CDN) – CDNs, such as Cloudflare, are networks of servers that are used to distribute the load of delivering content. Essentially, copies of a site are stored at a range of geographically diverse data centres so that users have faster and more reliable access to a given site [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to speed up your web app and improve website performance [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Optimise images – The size and file format of images used on a site can adversely slow it down. Sometimes this is because of extra data
Read MoreHOW TO SPEED UP YOUR WEB APP AND IMPROVE WEBSITE PERFORMANCE
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Optimization of site performance is a big deal. It involves multiple aspects to take care of and many of them depend on the site itself, its complexity and elements. However, there is also a set of common optimization methods that work for any site. So if you don’t know where to start or have not identified the pain points yet, you can try the best practices that we’ll have a look at below. So here is the blog about speed up the web app. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Integrate CDN Content Delivery Network (aka CDN) is an awesome tool to integrate into your site as it can greatly speed up the content delivery for you. Because it is a network of distributed servers, a CDN locates the server that is the nearest to the user and deploys it to deliver content. In this way, the content goes a shorter way and provides a much better user experience. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In addition to speeding up content delivery, many CDNs come with a bunch of other features that improve the site performance: image optimization, minifying CSS, code restructuring. The only possible flaw of integrating a CDN is the cost but, considering all the potential benefits, it will most probably be worth it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Compress your files for speed up web app How many files do you think are there on your website? Probably, a lot. And every file takes some time to load. The thing is, the bigger the file is, the longer it will load. As a result, the site loads in a horribly slow manner and annoys the users. To resolve the problem of big bulky files, compress them and enjoy the faster performance! For file compression, we recommend using the Gzip tool, as one of the most trusted out there. Gzip claims to reduce the file size by up to 70% and brings significant improvements to the performance. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]There are numerous ways to enable Gzip and they will depend on your site. For example, you can either enable Gzip in .htaccess file or simply use plugins. For proper Gzip installation, consult your developers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Use lazy loading Every website contains a certain number of media files (i.e. images, videos, audio files) and the loading of each element takes quite a while. While compression is one of the best methods to battle this problem, there is one more way to boost media file loading and deliver a better user experience. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The lazy loading design pattern makes the media file load only when it enters the viewpoint of the user. That means, when the user opens a page, it will not load all media files at once but only those that are on top of the page. And, as the user scrolls down, the page will load more files. This technique greatly saves the bandwidth and, at the same time, provides a seamless user experience. Lazy loading also gets rid of unnecessary code execution and cuts down the memory usage. You can also separate your code in different bundles so that different pages contain only chunks of the code. In this way, the browser will load only those pieces of code where the user is at. And this will improve the speed of web app. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Can Facebook Help Promote Your Construction Company [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Minify CSS and JavaScript When your site downloads a JavaScript or CSS file, an HTTP request is sent to the server. The more requests are sent, the slower the performance gets. To battle the issue, you can combine and minify your files to reduce the number of HTTP requests and thus, improve the performance. Minifying includes the elimination of whitespaces, unnecessary lines of code or line breaks. To perform this procedure, use one of the available plugins like WP Rocket or WillPeavy. And is improve the speed of web app. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 5. Optimize the database for speed up web app Database optimization may be the bottleneck of your site performance. While there are many aspects to focus on, the most common ones are: MySQL queries optimization: use tools like EverSQL Query Optimizer to fine-tune the MySQL queries and also get useful recommendations, Indexing: the method allows for faster row selection and sorting, Memory capacity: if there is not enough memory, it will slow down the performance so you might want to look for a more powerful hosting solution. Note that database optimization will depend on your site too. For some websites (i.e. e-commerce platforms), there are unique issues to deal with so you need to perform an audit first to identify all the problem areas that call for optimization. And will speed up the web app. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How To Improve Wix Website Speed Under 20 Minutes? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 6. Get rid of blocking JavaScript One of the most common issues for many websites is the render-blocking JavaScript file. To deal with the problem, you can do the following: Inline the external locking scripts in the HTML document Use special plugins (i.e. W3 Total Cache) Use the async attribute to make the JavaScript file asynchronous [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 7. Enable caching Every time the user lands on the page, the browser will load its content – and it will do so every time a new query appears. Now, can you imagine how many users visit your site every day and how many times the browser has to load the content of the page? To prevent the site from loading the same content for the returning users and to save some time on loading, enable browser caching. As for the new users, the site will still load the content from scratch as new users have an empty cache. Nevertheless, full browser
Read MoreHow To Improve Wix Website Speed Under 20 Minutes?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is Wix? Building your own website is nothing new in 2021. Creating a website 20 years ago would be such a big deal as it was a multi-step operation. You need to gather customer’s requirement (i.e: research website goals), planning, designing, developing, testing, and maintenance. Today, building a custom website from a framework is a luxury as it is very expensive and it takes a long time due to its nature of multi-step operation. We have started to see the trend of building a website using a website builder since 2013. We have approximately over 50 website builders altogether, and Wix is the number one website builders following by Webflow, Editor X, Squarespace, Shopify, Elementor, etc. Wix has the most active user to this day, more than 180 million users in 190 countries. Many people choose website builder like Wix over WordPress and custom website simply because of its ease of use. Wix is super easy to use and anyone can build a free website with Wix. However, due to its easy customizibility, people tend to put many unnecessary features that Wix offers, in which slow their website speed down. How can you improve the website speed? Update: The methods used in this article can be appplied to any other website builders out there, and certainly is Editor X. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why is website speed important? Website speed has relatively high impact on website SEO. When your website takes too long to load, users tend to click back. Hence, your high Bounce Rate. Google assesses your page speed and rank you in the search engine, the faster your site loads, the higher the rank. In this article, Socialectric will show you the top 5 important steps that you can use to improve your Wix website speed (or any website speed)! But first, make sure you test your Wix website with Wix Website Speed Test to see how good/bad your site speed is. If your website can loads around 3 seconds, then you’re all good. You can also use SpeedTest tool to test your local Internet. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] ? Important: Wix uses a Content Delivery Network which is an interconnected system of cache servers in different geographical locations. Web content is delivered from the closest cache server. This system allows your site to load faster. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Wix currently tests and offers support for the following mobile devices and browsers: Supported operating systems on mobile devices iPhone: iOS 12 and above (iPhone 6 and above) Android: 9.0 and above Supported browsers on mobiles devices Google Chrome | Safari “You should keep in mind that some design decisions, which seemingly enhance visitor experience may affect your page loading time. Having said that, there are ways to optimize the usage of these features to create a stunning looking and high performing site.” – Wix [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why You Should Improve Your Website Speed and How [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Test Wix Sites with GTMetrix GTMetrix is a website performance analytics tool, powered by Lighthouse, delivering page performance test results that better reflect the user’s perception of how fast their websites are loading. Google Lighthouse is an open-source, automated tool for measuring the quality of web pages. Whether you are using Wix or any other platforms, GTMetrix is currently the most popular website performance testing tool out there. It is free and their reports are very comprehensive and easy to follow. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Steps to improve website speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. High quality images Wix offers automatic image optimization where you can upload a 25MB file size and Wix will resize the images for you on their end. However, we did not see much improvement on our Wixsite, so we took the matter into our own hand and optimize our images before uploading them to Wix server. We use tinyjpg and tinypng to optimize our images. They will talk more about different image extension types later. You only need to upload your chosen images to them, and they will compress your images as small as possible but also keep its quality. Images that are typically under 300Kb seems to improve site speed significantly. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Before you start modifying your images, make sure you’ve chosen the best file type. There are several types of files you can use: PNG – produces higher quality, lossless, and transparent background images, but also has a larger file size JPG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size SVG – Scalable Vector Graphics (SVG) is an Extensible Markup Language (XML)-based vector image format for two-dimensional graphics with support for interactivity and animation. SVG image remains crisp and clear at any resolution or size [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Use WebP Images to Improve Website Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Take away: Use PNG format when you want transparent images If there is no need for transparent images, use JPG images for better compression (lower file size) Image dimension should be cropped to fit designated image placeholder. There is no need to use a 4K image where the placeholder is only 200 px Wix let you upload SVG (Illustration). Use this format for icons. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Animations ?We know that you or your clients want a super duper website with all these flashy animation on your texts and images. However, it is also the number one culprit that slow your website down. If you want to make your website not as boring and still able to use animation, we suggest that you don’t add any animation on the above the fold (the section that loads first when your visitors come to your page) and only add one animation for every whole section (not different animation per line of text). This way, you can optimize the page speed when your visitors first land on your homepage. When they scroll down, each section will animate to the screen which makes the website more interactive. In late 2020, Wix released their new
Read MoreWhatso- The Original WhatsApp Marketing Software
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Are you seeking for an app to help you build your client base and enhance your revenue? Why hunt for these features separately when you can get a fantastic app that has everything you need in one place? That is, indeed, a dhamaka for you. Do you want to learn more about this whatsapp marketing software Whatso? Continue reading the article. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Whatso’s WhatsApp Marketing Software is a mass messaging solution that lets you send WhatsApp messages to thousands of people at once. Whatso is a user-friendly WhatsApp marketing tool that lets you send bulk messages to potential clients using photographs, documents, and PDF attachments. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Unsolicited communications are not supported by WhatsApp Messenger. As a result, using a WhatsApp Marketing tool to reach out to your consumer base is a good idea. Whatso is a tool that allows businesses to effortlessly and cost-effectively engage with their customers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The cost of WhatsApp Marketing Software starts at $29 (about ?. 2000). This guarantees that the Return on Investment will be realised within a month. Before you buy, try out the Free Download to view all of the features. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A two in One Marketing Software: Whatso is a two-in-one marketing programme that combines the power of a bulk WhatsApp sender with the power of a bulk SMS sender. Whatso Marketing: Whatso Marketing allows you to send free WhatsApp messages to your customers. SMS Marketing Software: To try out our services, we provide free SMS. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Get the Most Effective WhatsApp Bulk Sender: In one software, you’ll get the power of bulk WhatsApp Sender and SMS Marketing. Over 35,000 firms utilise our software. On July 21, 2021, the most recent version of our programme was launched. Free & Regular Updates: Whatso is the most frequently updated bulk WhatsApp Sender on the market, and it’s completely free. Infinite PC License: With the Enterprise plan, you can use Whatso on an unlimited number of computers at no extra charge. Open Source WhatsApp Marketing Software: Our Reselling Plan allows you to purchase the whole source code, alter it to your needs, and resell it. Despite the fact that there are over 100 identical bulk WhatsApp sender softwares on the market, none of them has been able to stay up with us by delivering regular free updates to keep the WhatsApp bulk messaging software up to date. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Does WhatsApp’s Marketing Tool Operate? Import Phone Numbers : Import numbers from any existing file, such as an Excel spreadsheet. Numbers can also be copied and pasted. Create Message: In the message box, type the message you want to send in bulk to WhatsApp. Send Message: Select “Send” to send your message in bulk to the numbers you specified. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/Whatsapp-Marketing-software-Archiz-solutions-image-2.png” alt=”Whatso- The Original WhatsApp Marketing Software” title_text=”Whatso- The Original WhatsApp Marketing Software” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Features of WhatsApp Marketing Software: Send 1000’s Of Messages: Wondering how to send thousands of WhatsApp messages? With a single click, send WhatsApp messages to all of your contacts, including those who aren’t in your address book. Personalised Messages: Send personalised messages using greetings such as the recipient’s name. Our most recent importation feature allows you to send personalised messages with up to 15 custom fields. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Import Multiple Contacts: Copy and paste all contact information from Excel, CSV, or TXT files. Check out our sample file for software import. Advanced Features: Grab Contacts from WhatsApp Groups, Sending Log, Scheduled Sending, and Numbers Filter are some of the more advanced features. Supports All Multimedia Formats: Send messages in a variety of formats, including text, photos, videos, audio, and vCard files. Support for Windows: Windows 10 (32 and 64 bit), Windows 8/7/Vista, and XP are all supported. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A few more reasons to acquire WhatsApp software in bulk: Send Announcements, News, and Updates: Make it simple for your audience to get announcements, promotions, news, and updates. Build Engagement & Relationships: By providing individualised messages to your users, you can increase their engagement and establish a long-term relationship with them. So why miss out on a fantastic opportunity to expand your business when you can get all of the benefits under one roof? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreCan Facebook Help Promote Your Construction Company
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Who doesn’t scroll through Facebook at least once a day. In a 5-minute scroll, we come across dozens of posts and six of the ten posts have an effect on us. So It is basically a “strong marketing tool” that, when used properly, will propel our business to the next level. As a whole, it is a land of potential that, when properly used, yields fantastic outcomes. According to recent trends, about 64% of people choose to connect with businesses that have a Facebook profile. So here are 5 tried-and-true methods for marketing a construction company. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Make A Facebook Page For Your Company: First and foremost, make sure to build a thorough profile by including all pertinent details about your business. Begin with a brief overview of your company, followed by your contact details, such as your location, phone number, and email address. Also, don’t forget to have a link to your website. 2. Locating The Target Audience: You will begin developing your following once your Facebook page is set up. Invite your existing customers to like your page by sending them emails or connecting directly via Facebook before approaching your dream clients. Also, keep an eye on other companies that may need your services in the future. As a result, you’ll be able to build an audience. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/facebook-mobile-login-on-iphone-without-app.jpg” alt=”can facebook help promote your construction company” title_text=”can facebook help promote your construction company” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Generate Quality Content: Now that your business page and audience are up and running, it’s time to start delivering some high-quality material. Creating useful and high-quality material for your Facebook page is an essential part of the marketing process. Already doing great in your business? ok then you can share your growth in the form of posts in your page. Let a display of your achievements and accolades, share testimonials of happy customers . [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Start Advertising On Facebook: Consider running a Facebook commercial in addition to bolstering the business page. You don’t have to splurge to do this. You can run advertisements on Facebook for as little as 75 rupees. One of the best aspects of Facebook ads is the precision with which you can aim your prospects. As a result, you can guarantee that your message reaches only those who are most likely to reply and act. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 5. Assess Your Influence: Nothing works on everyone. That is why it is essential to evaluate various forms of content and identify the tactics performed well, as well as the types of content that your followers prefer. Now applying that expertise the next time you build an ad campaign will boost the brand’s visibility and even generate eligible leads. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Despite being busy and chaotic, Facebook can also be an effective tool for builders to advertise their businesses. What you have to do now is get smart on how you use this data source. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow is WhatsApp marketing done?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Messenger communication is ‘the’ phenomenon and getting popular than ever. Facebook has 1.65 billion active users. Twitter has 310 million active users. LinkedIn boasts 100 million active users. Most probably you have your business marketed in most of them if not all. Another platform with the most number of users would be WhatsApp. With 1.5 billion active users, spreading over 180 countries, it may be time for you to consider marketing on WhatsApp. To add on to a marketer’s delight, according to 99firm the average user checks WhatsApp more than 23 times per day and 58% of users access WhatsApp several times a day. Why Turn to WhatsApp for Business? The attention that marketing on WhatsApp receives as on date might not be as much but there numerous reasons for you to be getting started with it as a marketer. Some of the obvious reasons include: It is free! Let’s you send images, e-books, your brochures and catalogs, videos, audios, links, location, documents It can serve as a survey tool for feedbacks directly from customers It can be used for group meetings Let’s you send alerts on new events, sales and offers Messages won’t get lost as offline message alerts ensure users know when a message is waiting Let’s you communicate with customers directly and in real-time How to Start WhatsApp Marketing: A Step-wise Guide Step #1 Is the name you are going to use permanent? Think about the name you pick. You should be sure as you cannot change it soon as once you enter your name, you cannot change it. Your WhatsApp account is bound to a singular phone number. You need to make sure that the number you use to install the app stays around with your business. What should be your profile picture? This fact cannot be emphasized more—your display picture should be your brand’s image. Ideally your logo. Do people check-out your profile? In that case what should be the status? Though people rarely go through a status you should have something brand-related, perhaps your motto, as your status. What about the URL, where can you fit that? If you must include it then the status is your best choice. Though the link will be unclickable but you have 139 characters at your disposal. Lastly, remember that your status, after all, isn’t the best place to drive traffic instead you want your messages to do that Step #2 One way could be—share your number and let them add you. This method seems to work because you are not being intrusive by asking visitors for their phone number and at the same time you appear to be trusting your number to the masses and giving them with the choice to add you. The other way would be—getting their number and you adding them. Obviously, you cannot just go on and ask for the users’ number directly, making it harder than the first one. While the previous method places a lot of responsibility on the user, this method helps you eliminate an acquisition step. Apart from the standard ways of acquiring contact numbers (such as Facebook, Twitter, etc.) there also exist another unique way to do so. Target users with a pop-up without having to have any coding expertise, as there are available multiple tools for you to use. Step #3 You know that you are limited to 256 people a group. Therefore you need to decide who will be in that group. Would you segment it by age? Gender? It’s up to you. What will the dynamics of each group be? As you keep adding people to a group you must also think about the demographics and psychographics of each group. Will you have to move people between different groups? When clubbing users under different dynamics you might have to move people from group-to-group or move them to a new group altogether. But consider how your audience might feel if they’re moved from group to group. Step #4 Businesses, before deciding on a concept, need to ask the following questions: Who am I creating this WhatsApp content for and what do I want to achieve with it. How can I create value for customers—what content needs to be communicated using messaging apps, making it relevant for the target groups? What kind of content is particularly suited for WhatsApp? What information needs to be received immediately, what kind of content is vial and shareable? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WhatsApp marketing strategies and tips Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach. While WhatsApp is different in its reach and features than other messenger apps, it’s important to develop your WhatsApp strategy alongside your general messaging app marketing strategy. There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user. Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing. So your chances of success are higher when you use its limitations to your advantage. Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity is key. Not surprisingly, some of the best examples of effective WhatsApp campaigns hail from regions with the highest penetration, including South America. Here are some case studies of brands who have made an impact using WhatsApp for
Read MoreHow to Use WebP Images to Improve Website Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WebP is a new, highly effective image format for the web. Compared to its predecessors, it provides a much better level of compression. You can have images that weigh less while having the same level of quality or better. Because of its smaller size, WebP helps you substantially improve your website speed. The format was originally developed by Google and is already supported by every modern mobile and desktop browser. Pictures in this format can be both lossless and lossy, which makes it very versatile. There is no doubt that website speed is a matter of great importance. It affects the user experience, SEO, search rankings, and the overall quality of your website. So having images that load faster can make a difference. Visitors often leave a website just because of slowly loading images, without even seeing the content. There’s definitely a lot of benefits of switching to WebP instead of the traditionally used formats, Jpeg and PNG. You can make your website load faster and noticeably improve website speed while preserving the quality of your images, since WebP is pretty delicate when it comes to quality. But first let’s consider the traditional method of making images less heavy. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Traditional Method to Reduce PNG PNG is the most popular lossless format, broadly used around the internet. Pictures in this format suffer no loss of quality and are relatively compact, but still not perfect, especially if we’re talking about a high number of pictures or pictures of a larger size. The most conventional method of reducing your PNG file is by saving it as Jpeg, which is possible in any graphic editor, such as Adobe Photoshop. You simply open your image in Photoshop, click “Save As” and select Jpeg in the list of available extentions. Jpeg is lossy format and it sometimes entails noticeable artifacts. Another common way is by using a tool like TinyPng that can optimize your PNG file. It does not convert images to Jpeg; instead, it analyzes the color palette and changes the colors in a subtle way so that the file becomes more optimized. However, there is an even more effective way to reduce image size. Use WebP Image Converter There’s an excellent web tool called Webp Converter that will definitely come in handy if you want to reduce the size of your images fast and with no hassle. It’s a fast and portable WebP converter. Compared to all other methods, it provides superior results. You get a perfectly compressed, optimized WebP image that you can immediately use on your website instead of the old ones and enjoy an increase in website speed. You can convert JPG to WebP and PNG to WebP using just a single, simple web interface. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://i1.wp.com/geekyfaust.info/wp-content/uploads/2020/12/WebP_Converter_Online.jpg?w=958&ssl=1″ alt=”webp” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Vertexshare Webp Converter has a great number of benefits that make it an excellent choice if you need to do the job fast. First of all, Vertexshare Webp Converter is completely free to use. It requires no account registration and no sign-up. It requires no download and no installation. The best feature of Vertexshare Webp Converter is that it is absolutely fast because it doesn’t send images back to the server. It does all the job right in your browser. It works on the fly. Compared to many other web tools that make you wait, often for many minutes, this one is near-instant. This is definitely a great benefit, and you’re not in any way limited by the number of files you can convert. Vertexshare Webp Converter works on both Mac and Windows as online/offline software: you don’t have to stay online in order to use it. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://i2.wp.com/geekyfaust.info/wp-content/uploads/2020/12/WebP_Converter.jpg?w=380&ssl=1″ alt=”webp” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] In addition to being a WebP converter, VertexShare Webp Converter also serves as a generic converter: you can convert PNG to JPG and JPG to PNG. Everything is done just in one click. You can upload images in bulk and convert them simultaneously, without going through your files one by one. If you want to increase your website speed, there’s no easier way to do this than by using the WebP format, and with the help of VertexShare Webp Converter, you can do it without downloading and installing any software. This is a fast and easy method with immediate results, a really handy WebP conversion tool that any webmaster will find useful. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”139″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
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