WHAT IS SLOWING DOWN YOUR SITE?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Are you experiencing high bounce rates, low conversion rates, and other undesirable website metrics? While there are a multitude of different reasons as to why your site isn’t performing, one of the most overlooked reasons is site and page load speed. First, let’s get the terminology down. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Site speed is how long it takes for your webpage to load from website hosting servers to the web browser that’s requesting the page. Page speed is slightly different, as it’s how long it takes for a page on your site to load after a link directing to it is clicked. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]While load speed is increases bounce rates and creates a poor user experience, it also affects your appearance in search. Google’s John Mueller even says it’s one of the most important factors in search visibility for the upcoming year in SearchEngineJournal’s recent podcast interview. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed: Why It Matters and How to Improve It [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]You can find these metrics on your Google Analytics dashboard, or using a site speed tool. In Google Analytics, go to “Behavior” on the left menu and click “Site Speed.” To see site speed: Choose the first option “Overview.” From this page, you can see the average page load time, average server connection time, and other metrics on a broad scale. You can break this view down by browser, country, and page. Keep in mind, this report just shows averages, but what’s cool about this is you can view different time periods. By doing that, you can infer what changes caused slowdowns in the site. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see page speed: Choose the second option under “Site Speed” on the left menu – ”Page Timings.” In this view, you are able to see how each individual page loads. This report shows how the speed compares to your site’s average load speed, and you can even break it down by load time in seconds, bounce rate, page views, and more. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/Speed-up-your-PC.jpg” alt=”improve site speed” title_text=”improve site speed” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see an overall report on all of your site’s pages, Google Search Console recently updated their dashboard to include a Speed Report. This is currently an experimental tool on the dashboard, but it will showcase which specific pages have errors and are loading slow, moderate, or fast. As for site speed tools, Google has PageSpeed Insights, which gives a very vivid diagnosis on how long it takes for the first contentful paint to load, the first meaningful paint, and other speed data. It provides screenshots from the initial load and also provides very actionable opportunities based on the insights from the test. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]WebPageTest is another tool for a quick overview of your site’s speed. This tool allows you to pick a device and a location to test from, and will provide a report that presents the site’s total load time, the load time for first contentful paint, speed index, and additional nichey data. Now you’re probably wondering what a good speed to have is… however, every site is different. Obviously a simple single page site is going to load a lot quicker than a robust site full of animations, scrollytelling effects, and high quality retina visuals. It also depends on the server fetching the data, and other factors that you can’t actually see as a user. So if we’re talking about a good user experience, all excuses aside, anything longer than 3 seconds is too long – Google said so. And that’s still about 2.5 seconds too long, as Google also says users only want to wait about the length of a literal blink of the eye… 400 milliseconds. That’s asking a lot, though. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]So, how do you get to a load speed that’s under 3 seconds? As you probably understand by now, a lot of factors go into this number. For site load speed, there’s not really an easy fix. To do this properly, you’re going to want to have your developer look into a few things… [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/how-to-fix-a-slow-website.jpg” alt=”improve site speed” title_text=”improve site speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Remove old and unused code, themes, databases, apps and anything else that’s cluttering the backend of the site; Optimize site wide assets, like your logo, items that appear in the footer, badges, etc.; Reduce the amount of http/s requests, as the more files there are, the more requests are run and the longer the load takes; Minify JavaScript, CSS, and HTML files, because like I said, the less code the better. Page speed is a little more fun (well… fun for me). You’re going to have to do some digging to figure out what needs to be optimized. Start by going to that “Page Timings” report in Google Analytics. Ask yourself these questions: What pages are the slowest? How slow? What pages have the highest bounce rates? And the lowest bounce rates? If bounce rates are high (at Electric Enijn, we like to see bounce rates under 40%), but the time spent on the page is also high – what’s keeping users on the page? Could that be slowing down the page? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Website Loading Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gather all of these insights all in one place and start looking at the pages on your site. Sometimes the answer is obvious, like the page has a lot of images, videos, and different fonts. But maybe the page looks the same as others, and it’s still a lot slower. This is when you’ll have to look a bit further into what makes up the page. If there are old scripts, font families, or anything else being pulled onto the page but not actually being used, take them out. We recommend using Google Fonts, which are also optimized for page speed. The same goes for plug-ins, tracking pixels, and any type of widget, similar to what you would want to look for sitewide to improve site speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]As for images
Read MoreHow to Improve Website Loading Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Is the Website Loading speed really that important? You must remember the beginning of the Internet, the connection through modems and slow websites. Luckily, that time is behind us and the websites are getting faster and faster. Website loading speed is very important for the user experience. Therefore, the page loading speed has become an official ranking factor from a search engine perspective. The upper page load limit is up to 2 seconds, and the ideal one is about 0.5-1 seconds. In this post we’ll write some tips on how to improve website loading speed. Tips on How to Improve Website Loading Speed There are a bunch of online services where you can check the speed of your site for free. Even Google offers free online service PageSpeed Insights. All you need to do is to enter the site’s url which you want to analyze, and wait for a few seconds: [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://cdn.cyberpunk.rs/wp-content/uploads/2018/07/pgi.jpg” alt=”website loading speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Optimize and Resize Images Full-resolution images can take a long time to load. Images that have not been compressed causes slow loading, especially on mobile devices. No image should be over 100kb and you should never upload images directly without optimization and resizing. Luckily, there is no need for high level of development skills for this, and you can easily reduce the size of your images, without any quality degradation through a number of free tools and plugins, if you have WordPress website. Images can be edited and loosely compressed using Photoshop/Illustrator and with many other free online tools. Also, there are many tools and plugins for WordPress users that will automatically compress your images as you are uploading it to the website, like WP Smush. 2. Remove Render-blocking CSS and JavaScript files CSS & JavaScript files are very important for your website, because they control how your site will look and function. Render-blocking CSS and JavaScript files prevent your page from fully loading until they are processed. You should avoid and minimize the use of blocking JavaScript and CSS files. If you have a lot of small CSS files, try to put them into one CSS file if possible. To remove Render-blocking Js you can make JS Asynchronous or preform Defer Loading of JS. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Speed up your PHP code to improve website performance [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Use a Content Delivery Network (CDN) A CDN can speed up your site by serving static files such as images, CSS, Javascript and other static files. A CDN will store your website’s static files (CSS, JavaScript, images, fonts, etc.) into a non-centralized file system around the world, and when user from another country visits your website, CDN will serve the files from the closest server to user’s location. 4. Enable the Website Compression Website Compression can reduce the size of text-based files that the browser has to download and you’ll be surprised with results after enabling the compression. The most popular compression tool for HTML, CSS and JavaScript text-based elements is GZIP. The configuration depends on your server. For Apache web server you’ll need to put some configuration rules into .htaccess file. For WordPress users there are always suitable plugin, check WP Super Cache. 5. Cache Your Website Server Rendering time can really slow your website, but when your site is cached properly it can reduce your website’s loading time. Caching makes websites extremely fast, which leads to better SEO scores. Browser caching allows pages to load quicker as users navigate through the website by telling the browser how long to keep files stored. There are two very popular plugins for WordPress users: W3 Total Cache & WP Super Cache. 6. Minify HTML, CSS and JavaScript Minifying HTML, CSS and JavaScript involves removing redundant text from a file, such as unnecessary text, data, white spaces, comments, characters, etc. t is recommended to perform minification just before releasing into production, as developers wont be able to read/edit them easily. Removing redundant formatting, code comments and unused code will enable very fast loading time. There are plenty of free tools you can use to minify your files manually or automatically: Minify for CSS & JavaScript minification, JSCompress for JavaScript minificaton, etc. As always there is W3 Total Cache for WordPress users, but this part can be a little advanced for beginners. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreWhy You Should Improve Your Website Speed and How
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] We live in a world of instant gratification. Hungry? Order some fast food. Run out of an essential product? Amazon has a 2-hour delivery option. Short on time? Send a text message. Need information? Why wait? Things that took previous generations weeks to accomplish can now complete in a matter of minutes, and, like it or not, we have become intolerant of waiting. The truth is, we expect our resources to support this impatience. It’s no different online. In fact, did you know that: A 1/10 second delay can reduce conversions on your website by as much as 7%. As initial page load time increases from 1 to 3 seconds, the probability that a visitor to your website will leave increases by 32% (and 90% as you approach 5 sec)! Think about the last time you encountered a slow-loading webpage. What was your response? If you’re like most of us, the information on that page became less important with every passing second. Did you stick it out or bounce? If you stayed, did it negatively affect the way you perceived the page or business? Website page speed is essential to your customers’ satisfaction. Additionally, did you know that Google utilizes site speed as a ranking factor in its search algorithm? Sluggish page speed on your website could be weakening every point in your sales funnel. In other words, a slow website = fewer customers. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/07/website-speed.jpg” alt=”wesite speed” title_text=”website-speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What Is Page Speed? In a nutshell, page speed is the measurement of how fast the content on your website loads. The most common way to evaluate page speed is via Google’s Page Speed Insights. While not exhaustive, this resource provides a great snapshot of your website’s performance. It provides data on a couple of important, user-centric speed metrics like first contentful paint, or FCP & first input delay, or FID (see definitions at bottom of page) and offers helpful suggestions to help your page load faster. What Is a Good Page Speed? Because we are using Page Speed Insights as our foundation, it is important to mention their recommendations for page speed load time (in terms of FCP). < 1 second = Fast 1 second – 3 seconds = Moderate > 3 seconds = Slow In line with this, Google’s Senior Webmaster Trends Analyst John Mueller recommended aiming for a page that loads within 2-3 seconds. Furthermore, Martin Splitt, Developer Relations at Google, answered this way: “Just make sites fast for users. That’s what it boils down to.” “We don’t really have a threshold to give away, but basically, the recommendation I would say is: just make sites fast for users, that’s what it boils down to.” [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Increase Page Speed There are several actions you can take to improve your page’s load time with varying degrees of technicality. If you aren’t very technical (and use WordPress) and would prefer to install a plugin to help with page speed, here are a few we recommend. Paid: A performance optimization and caching plugin like WP Rocket paired with an image optimization plugin like Imagify Free: A plugin to optimize HTML, CSS, and JavaScript like Autoptimize + a caching plugin like WP Super Cache Beyond that, here are some ways to increase your page speed, from most technical to least. Reduce or Defer JavaScript Minimizing JavaScript code on your website will increase page speed by eliminating what is known as “code bloat.” If you simply can’t avoid Javascript, adding it after the “above-the-fold” content is rendered can provide a smoother load and help improve customer experience. As the top content is loaded first, the user will be able to view and engage with the website while the browser finishes loading the Javascript code below. Compress HTML, CSS, and JavaScript Use GZIP, a software application for file compression, to minify your CSS, HTML, and JavaScript files. Redirect Properly If you have to do redirects, avoid doing them in the backend of your CMS (ie. via a plugin). Your site will be faster if you do redirects in the .htaccess file. Leverage Browser Caching Caching improves and speeds up browsing. Once you’ve downloaded an asset, it lives on your computer, for a predetermined amount of time. To enable browser caching you need to edit your headers to set expiry times for certain types of files. More on that here. Optimize Images and Video Reducing the size of an image or video and using the right format for the job (for example, PNG’s for graphics, JPEG for photography) can go a long way in improving the load time of your webpage. There are a number of tools that allow you to do this manually and several plugins that can help automate the process. Consider “lazy loading” as well to defer the loading of images and videos that aren’t currently needed on the page. Consider a Different Hosting Provider or a Content Distribution Network Make sure you choose a web host with a solid track record. Putting a fast website on a slow server will result in slow load times, no matter how optimized. Content distribution networks (CDNs) are networks of servers used to distribute the load of delivering content. As such, they provide users faster, more reliable access to your site. Cloudflare is generally considered to be the best option in this field. Speed Up Your Web Presence With PHOS Creative Page Speed is a metric that can always be improved upon and requires regular monitoring and support. As it is so important to Google and your customers, it’s useful to partner with someone you can trust who has a successful track record in this arena. At PHOS creative, our development process is built upon a custom framework intelligently designed to make websites fast, responsive, secure, and easy to manage. Definitions Bounce Rate – The percentage of visitors that open a website and leave before spending a significant amount of time. First Contentful Paint
Read MoreIs WhatsApp marketing legal?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] Whatsapp is most trending chating app now a days but it’s in news for last some time for spreading fake news. Whatsapp is using all possible ways to stop spreading fake news and spamming. However it can’t be said that whatsapp marketing is legal or illegal because now whatsapp officially providing API to companies. But for sure spamming is illegal and now whatsapp has started banning your number if you do spamming. There’s so many tool for bulk whatsapp messages in market. You can send thousands of whatsapp messages in a click with whatsapp marketing software. So many bulk whatsapp sender tools are available in market now a days. For more details related to whatsapp bulk sender. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WhatsApp marketing platform appears to be legal. While Whatsapp does not come in to the category of permission marketing like that of SMS and Email, it’s possible to expect the service to adopt the same sooner or later. Until then, anyone with a phone number saved in his mobile phone may do Whatsapp Marketing. While their marketing platform relies heavily on brand marketing, WhatsApp appeals to marketers because they can reach their target demographic on a personal basis by sending information one on one. The catch is that you have to a have a somewhat relationship with your target user or you can get blocked. You also have to be very careful with how much information you send out. Unlike social media site, WhatsApp does not encourage you to flood the market with information and branding. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px||0px||true|”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreImprove Core Web Vitals & Load Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to improve Core Web Vitals and page load speed It became a very important topic when Google began baking this into their core ranking algorithm in 2020. Long ago, they said “The web should be fast.” When Google speaks, it is important to listen – if you wish to prosper online. Although improving page load speeds can result in better rankings, the other equally important aspect to address is Visitor Experience. There are few people who enjoy watching rust form, and slow to load web pages engender similar feelings… At the same time, through 2016 the average web page size continued to grow, now at 2.33 Megabytes. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] An increase in load time usually results in decreased revenue for e-commerce sites – Amazon say 100ms extra load times costs 1% in revenue!Conversely, making the site faster improves revenue… Website visitors subjected to your slow loading website are far less likely to return, directly impacting your website’s success – and not in a good way! Other indicators that should be positively impacted are bounce rates, visitor retention times, repeat visitor rates. As part of all my small business web design packages, page load speed optimisation is addressed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Website Performance? When you start considering how to improve website loading speed, there are multiple elements to examine. Having a plan of attack helps immensely. The following strategy is how a freelance NZ website designer should approach the task; [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Benchmark – run performance tests on any/all of the services listed below. Copy and save the results. This will be the base measurement against which you judge the results of the improvement work you will do. Caching – assuming you have not yet installed a caching system, that is the next step. If using WordPress, start with the $39 WP Rocket Cache because it delivers better performance than it’s competitors. * Plugins – Godaddy produced the P3 Plugin Profiler to determine what plugins are hogging resources. If you have any greedy plugins, either find a light-weight replacement. Deactivate and delete plugins that are not mission-critical. Image Sizes – make sure they are sized correctly and compressed appropriately. Specify image pixel height and width so that text content can flow around the image space before images load. Use a “lazy load” plugin to only display images as they enter the viewport. (Some caching plugins include lazy load) Home Page: are you opening a basket full of recent posts, top 10 posts, posts from various categories, comments, featured pages? That is database-intensive content which quickly adds up in terms of total database requests. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/How-to-improve-core-web-vitals-–-the-factors-that-matter.jpg” alt=”load speed” title_text=”How-to-improve-core-web-vitals-–-the-factors-that-matter” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Performance Benchmarking When you are making changes, it is important to check at each stage that what you have just done had a positive result. Fortunately, the web offers a plethora of measurement services. It is important to remember that there are lots of variables, such as; [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Location of the test server vs location of your website Connection – dial-up, cable, ADSL, unthrottled etc Because of this, results do vary between the various measuring services. Don’t worry about the inconsistencies, just focus on the overall load speed trends. Here are the most popular testing platforms; [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Pingdom: performance checks from multiple locations; http://tools.pingdom.com/fpt/ GT Metrix: a free website speed checking system by a Canadian hosting company: http://gtmetrix.com Dotcom Tools: website load speed tests across multiple countries: https://www.dotcom-tools.com/website-speed-test.aspx Web Page Test: http://www.webpagetest.org Sucuri Performance: performance checks from multiple locations; http://performance.sucuri.net/ [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] BENCHMARK WEBSITE PERFORMANCE Run the initial test on 3 or 4 services before you start making changes. The process makes more sense if you; Note exactly what you did to optimize website performance Record the result each time you check page load time… Generally, work on two pages – Home page and an internal page – to monitor page load times after each stage. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Reduce Website Load Speed with Caching There is no disputing the dramatic benefits that a good caching system can deliver. User of the popular WordPress CMS system are spoiled for choice with caching plugins. W3 Total Cache, WP Super Cache and Quick Cache are three I’ve used extensively. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]These days, as part of WordPress tech Support services, I use WP Rocket Cache on all sites I build and/or provide website maintenance services on. I purchased a Developers Licence for WP-Rocket in order to provide it to all clients. For non-WordPress sites, caching systems may also be available, depending on the CMS you are using. Even if that”s not possible, there are still many opportunities to minimise load times! Implementing Gzip file compression can usually be done in the .htaccess file, and you can certainly tackle image file sizes! [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Plugins – Impact on Page Load Time Not all plugins are beneficial to performance. A plugin has a quantifiable impact on page load speed, page file sizes and database requests. Indeed, some add hundreds of lines of code to every page, and trigger high volumes of database requests. This can cripple “shared hosting” web servers, and some hosting companies have banned such plugins. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The worst culprits are invariably broken link checkers and related content generators. PLUGIN PROFILER Use Godaddy’s P3 Plugin Profiler to determine which plugins on your site are burning up the most resources. The pie-chart graphics show clearly; % of resources consumed by plugins in total % of resources consumed by each plugin Should any plugin be consuming a much bigger wedge, consider the alternatives. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Two for One Plugins: In some cases, a plugin serves a dual purpose, allowing you to achieve a couple of desirable outcomes without increasing consumption of resources. An example might be a social widget that offers both Like buttons and Follow links to your social media business pages. multiple purposes. Be very careful of Jetpack – it is the Swiss Army knife of plugins but is very resource-hungry! [/et_pb_text][et_pb_text
Read MoreHow can we send a WhatsApp message in bulk for free?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] Send a WhatsApp message in bulk for free? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Nowadays, brands/companies desperately want WhatsApp Bulk Message feature to promote offers, an announcement, deals etc to their customers. If WhatsApp allows this officially, it can be a game-changing feature. But as WhatsApp is with the motive of personalized conversation app and doesn’t want your inbox spammed with promotional whatsapp message, it’s currently restricted. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why it is not helpful for brands to promote via Bulk WhatsApp? Bulk WhatsApp message service providers are sending messages via virtual numbers or any random numbers. At end-user, it looks like someone unknown sent message and usually, people block that number. Once multiple contacts block that number, it will be blocked immediately. End-user can not contact back, so it is like one-way communication. You have never seen a well-known brand which sent such promotional messages on WhatsApp as marketers/people will count under cheap marketing tactics. You will not get the detailed statistics, and those platforms will show you just the numbers. [Ex. 100k Sent] [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/free-whatsappp.jpg” alt=”whatsapp message” title_text=”whatsapp message” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] A good marketer will never suggest doing Bulk WhatsApp Marketing until he wants to make some good money from your campaign. WhatsApp is not for pushing bulk whatsapp messages, for that you should try email marketing. Now if you still want to do marketing on WhatsApp, then you should think on below things. Do One to One marketingContact your friends, family, or business people on WhatsApp by sending them a message individually or via a broadcast list. Send a personalized messageWhen you receive the message with your name on WhatsApp even from an unknown number, it will make us alert, and we carefully read that message. Assign tags/labelsWhatsApp Business app provides a feature to assign tags to contact. And you can filter those contacts with the tag. With these features, you can manage your business on WhatsApp. Still, if you are looking for some advanced features like CRM, then you should check this WhatsHash which is first ever WhatsApp CRM. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Is WhatsApp marketing legal? [/et_pb_text][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] Although Whatsapp has been around for more than a decade, the messaging app still allows us to chat only with contacts. If you want to contact new friends, you need to save them to the contact list on your phone, wait for Whatsapp to synchronize, so that the new name appears in the app, and then chat with them. This usually takes a few minutes and can take hours if the contacts cannot be synchronized quickly. Not to mention you want to send bulk messages. [/et_pb_text][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] But fortunately, we live in a high-technical age. There is a Whatsapp bulk sender (For More Info, Pls Check My PROFILE) out there, which allows you to send a WhatsApp message in bulk for free, it has a free trial version. It also has paid services, you can try it according to your needs. It can help us break through the limit of the number of messages and contacts. Whatsapp has a limit on the number of users’ contacts. With this software, you can send text messages to people who are not saved in your contact list. One of my favorite features is that I can get all Whatsapp numbers similar to my niche market from anywhere on the Internet. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Following are the simple steps to send bulk SMS using Whatsapp bulk sender: First of all, you need to add the accounts which you are going to use to send bulk mmessages. And add the contacts too, the order of adding accounts and contacts is irrelevant. Secondly, set the send task. Multi-media messages like emoji, text, image, audio, video, link, pdf, word document, ppt, file document … all types of files are available. You can also use the spin function to make your message unique. Finally, start the task. After confirmation (scan QR code), the message will be sent to all your contacts automatically. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreWhat is the best WhatsApp marketing tool?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Best WhatsApp Marketing Tool Business marketing and campaigning may not be a very easy task to do, but the number of tools and resources for the same are inflating every day. Every single social media is being used by business owners for promotion and advertisement. That said, WhatsApp has also roped in the business aspect by offering the user with the “WhatsApp Business App”. Hence, most companies have already started using the messaging app as a marketing channel and have made it one of the integral parts of the overall marketing strategy. To make sure that WhatsApp delves deeper into the chain of the business ecosystem, it also has its own payment integration, known as “WhatsApp Payment”. Tools for WhatsApp marketing WhatsApp marketing tools are available both as installable desktop applications as well as SaaS-based software. These tools have several basic features that are indispensable for the business owners, though certain others have other features added for the users’ benefits. However, unlike social media platforms, WhatsApp does not sell advertisement spaces, there are some innovative approaches that need to be adopted by the companies. Feature Comparison WAppSenderPro is one of the best WhatsApp marketing tools that helps you to send unlimited bulk messages to your current and potential clients. This intuitively designed tool offers several features for effective marketing. Since there is no character limit to sending text messages, pitching your ideas to potential and loyal customers becomes straightforward through WAppSenderPro. Is WhatsApp marketing legal? Key features Multiple Accounts Supported Verify Accounts Allow Unlimited Messages Sending WhatsApp Contacts Scraper SpinnerChief API Support Spintax Module Support Multiple Languages Send Message with Multi-media Send Timed Messages Send Messages to Unsaved Contacts Fetch Group Contacts Import Contacts Manually or From File Filter Function Delay Between Each Message and Each Contact [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/WhatsApp-Image-2020-08-28-at-15.52.43.jpeg” alt=”What is the best WhatsApp marketing tool (1)” title_text=”What is the best WhatsApp marketing tool (1)” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] WhatsApp marketing simply means advertising your products online by sending messages via WhatsApp. WhatsApp, being the number one messaging application right now and has the power of generating more business and bring more leads for all businesses. A recent study shows that WhatsApp has the most active users compared to others. To create a robust and effective Whatsapp marketing campaign for your business can help you to connect with your prospects effectively that includes – Build and manage your brand Offer good values to your customers Provide relatable content Deliver fast customer service. The lead generation process through Whatsapp marketing has also proven to be effective given the low investments required. And also the means of communication is almost immediate and direct, as the user responds sooner than in comparison to other forms of social media. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] There are many Bulk WhatsApp Message providers available in the market but no one is providing a reliable solution for WhatsApp Management which can be helpful to manage leads, conversations, or campaigns but we have one smart solution which allows you to manage your business via WhatsApp without any API or any spammy software. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Nowadays, brands/companies desperately want WhatsApp Bulk Message feature to promote offers, an announcement, deals etc to their customers. If WhatsApp allows this officially, it can be a game-changing feature. But as WhatsApp is with the motive of personalized conversation app and doesn’t want your inbox spammed with promotional messages, it’s currently restricted. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More7 digital marketing methods to increase organic website traffic
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Do you want to expand your internet audience? This is an excellent strategy! This is because the internet makes it simple for clients to find your company. Unfortunately, there is a lot of competition on the internet. With so many Google ranking elements, meeting all of the criteria to obtain the top search results might be tough. Increasing your online traffic is one of the finest and easiest strategies to boost your digital presence. Your revenues will increase as well as your search engine ranking. Increase your website traffic with these 7 simple strategies if you need it right away. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Make use of social media Website marketing and social media go hand in hand. Encourage your social media followers to visit your website if you’re looking to enhance overall website traffic or advertise a landing page. Use an image for better results. If you’re introducing a limited-edition product, for example, include a photograph of the product along with a description and a link to the product’s website. Social networking is also a wonderful way to promote your blog, post-sales, and other traffic-building strategies. Make an announcement Advertising is still an effective technique in the current digital era, where organic search results rank. When you spend advertising funds on a search keyword, your results will display first in search results. Advertising allows you to reach out to clients you might not have otherwise. Advertising that display on other websites, video ads that appear on YouTube and Facebook videos, and social network ads are all options. It is, nonetheless, beneficial to have a marketing strategy and budget in place. Advertising can be costly, and without a strategy, you won’t get any returns. Come up with catchy blog and product titles People will click on your website because of the headline and title. Take, for example, blog writing. Although 80% of people will view your title, only 20% of those who do will read the rest of the article. What factors go into creating the most effective headline? There is no magic recipe. The best course of action is to compose several and then choose the one that appeals to you the most. It’s also critical that your headline contains a lot of keywords. Find a keyword with high search traffic, low competition, and low difficulty using several keyword tools. Vary the Content Every month, it seems like a new study emerges claiming that alternative content lengths perform better. To be honest, most websites profit from a variety. To brief product explanations, publish long-form blogs. What makes this so effective? You want to attract a variety of visitors to your website. Some people want to learn more before making a purchase, while others just want to get to the product page. Other types of content should be included as well. Infographics, video, and even statistics from your sector are excellent examples. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/webtraffic.jpg” alt=”website traffic” title_text=”webtraffic” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use Keywords with a Long Tail While single-word keywords continue to rank, long-tail keywords are the most effective. A phrase or a sentence is an example of this. Instead of utilising the phrase “headline,” try employing a long-tail keyword like “examples of catchy headlines.” Why are long-tail keywords preferable to single-word ones? There are two primary reasons for this: Long-tail keywords have low competition but high traffic, and most users search phrases or sentences, especially with the rise of voice search. Long Tail keywords are an excellent approach to speed up the SEO process for a new or developing website. Growing firms may create reputation with Google and enhance their search presence for a long time by pursuing low-competition, high-value keywords. Use On-Page SEO techniques On-page SEO refers to anything you do on your website to improve its search engine rankings. In all of your material, use high-ranking keywords. Make sure your website’s design is up to date and that it loads quickly. Other considerations should be made for any content. For any content, this includes adding a meta title, description, and meta tags. Include alternative text for images. Use both internal and external hyperlinks. Make Use of Guest Blogging Providing other blogs with your links so they can externally link to your site is one of the ways your blog can rank on Google. When Google crawls that blog and discovers your URL, it recognises you as an influential website, and your material will be ranked higher. Additionally, you can make your blog a guest blog. Because you’ve included external links in your blog, Google will have a better understanding of your niche and how to rank your site among others. It’s now or never to get instant website traffic! It isn’t impossible to get instant website traffic. All it takes is a few marketing strategies, a little expertise, and a lot of effort. If all else fails, you can outsource your marketing to a company that can take your website to the next level by archiving your domain’s webpage. Do you require additional business advice? Continue to peruse our blogs, which cover a wide range of topics. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More7 Digital Marketing Methods to Increase Organic Website Traffic
Learn how to use marketing strategies to increase the number of people who visit your website online. Do you want to know how to get more people to visit your website? Look no further than these seven simple marketing tips if you want to increase the number of daily visitors to your website and pages. How to Drive Organic Website Traffic to Your Website 1. Do Your Keyword and SEO Research Lay the groundwork for a high-volume traffic setting. To increase organic traffic to your website, you’ll need to improve your SEO. How well you do in a search question reflects your ability to attract an audience online. Is your company’s name at the top of the SERP (search engine results pages) for your customers to see? Is it easy to find, or does it stand out in the crowd? Getting to the top of the search engine rankings is one of the most successful ways to boost organic website traffic. However, due to the different algorithms and design practices used by the larger online community today, this is often the most difficult to master. With keyword research and review, you can diagnose the problem and come up with recommended keywords that are effective at getting leads to your sites. Google Trends and Google’s Keyword Tool are two apps that will help you develop your keywords. They can not only assist you in identifying the most appropriate words and phrases for your goods and services, but they can also inform you of current trends by subject or technical terms. Using these resources is a great way to get more visitors to your website for free. What’s the state of your metadata? Is it true that having strong metadata with high-performing keywords on your main product pages and the most popular pages on your web, as well as new blog posts, will help you rank higher in SERPs? It’s important to note that one of the most fundamental aspects of selling goods and services is that potential clients must be able to find you. 2. Execute an Effective (yet Elegant) Web Design Your website design has the power to make or break your entire campaign. It’s because it’s the foundation of your online company. Your website should be the best it can be, not just to keep your doors open but also to propel your income. It should be a 24/7 salesperson and branding specialist. And if they don’t like what they see, they’ll leave your site in less than 8 seconds. Reasons they could quit your site quickly include: The front page did not load quickly enough. They were perplexed as to what you do. Anything they saw bothered them. The navigation was inconvenient. The obtrusive features became bothersome. By impressing your leads with user-friendly web design, you will avoid enraging them. You’ll need a welcoming environment where people can hang out, explore, and take action. A digital marketing agency is a great place to start when it comes to creating a modern, robust website — or upgrading an outdated, sluggish, dull one that drives people away. You’ll need the following items: An online benefit center that can be accessed from any computer or mobile device A simple, user-friendly interface that makes it simple to access and buy goods. Customer loyalty is essential in order to keep them coming back for more. Get to know the real you through a diverse brand experience. It’s just about being present. Either you have it or you don’t. 3. Use social media to create an online community. It’s time to get social now that you’ve laid the groundwork for a strong foundation of operations. This is an essential part of any holistic digital marketing campaign — and a smart way to boost website traffic. Set up profiles on social networking sites to let others know about your new website, products, and/or services. But first, do your homework. In terms of demographics and sharing style, each social media site is unique. When designing and executing a social media plan, it’s important to have a thorough understanding of your target audience. It’s pointless to throw darts if the dartboard isn’t even there. You can use social media to promote your company’s latest deals, online offers, and news. You will increase regular website traffic by engaging your community with interactive content. Finding and supporting the best promoters of your platforms – influencers – is an important part of increasing the effect on social media accounts. Your target audience can trust and engage with these individuals on a daily basis. Encourage them to share yours by sharing theirs (if they’re important to your brand messaging). However, don’t overdo it. They would want to repost, comment, like, and tweet frequently if you properly help and reinforce the online relationship. This is frequently a very powerful way to boost web traffic. SEO may sometimes be achieved by incorporating a keyword into a hashtag, longer-term, or the most commonly asked question by your customers. Questioning people is a common way to get them to engage with a business or brand. Users on the internet are eager to share their views on just about everything. Businesses may also borrow topics and keywords from common pages to conduct research and study the market and see what works. Contests are another successful way to expand your online audience on social media and boost organic traffic. People enjoy competition and enjoy being challenged. Contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free. From themed, specific photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free (or cheap). All you have to do is give a reward such as a hot new product, a
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