What is the best WhatsApp marketing tool?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Best WhatsApp Marketing Tool Business marketing and campaigning may not be a very easy task to do, but the number of tools and resources for the same are inflating every day. Every single social media is being used by business owners for promotion and advertisement. That said, WhatsApp has also roped in the business aspect by offering the user with the “WhatsApp Business App”. Hence, most companies have already started using the messaging app as a marketing channel and have made it one of the integral parts of the overall marketing strategy. To make sure that WhatsApp delves deeper into the chain of the business ecosystem, it also has its own payment integration, known as “WhatsApp Payment”. Tools for WhatsApp marketing WhatsApp marketing tools are available both as installable desktop applications as well as SaaS-based software. These tools have several basic features that are indispensable for the business owners, though certain others have other features added for the users’ benefits. However, unlike social media platforms, WhatsApp does not sell advertisement spaces, there are some innovative approaches that need to be adopted by the companies. Feature Comparison WAppSenderPro is one of the best WhatsApp marketing tools that helps you to send unlimited bulk messages to your current and potential clients. This intuitively designed tool offers several features for effective marketing. Since there is no character limit to sending text messages, pitching your ideas to potential and loyal customers becomes straightforward through WAppSenderPro. Is WhatsApp marketing legal? Key features Multiple Accounts Supported Verify Accounts Allow Unlimited Messages Sending WhatsApp Contacts Scraper SpinnerChief API Support Spintax Module Support Multiple Languages Send Message with Multi-media Send Timed Messages Send Messages to Unsaved Contacts Fetch Group Contacts Import Contacts Manually or From File Filter Function Delay Between Each Message and Each Contact [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/WhatsApp-Image-2020-08-28-at-15.52.43.jpeg” alt=”What is the best WhatsApp marketing tool (1)” title_text=”What is the best WhatsApp marketing tool (1)” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] WhatsApp marketing simply means advertising your products online by sending messages via WhatsApp. WhatsApp, being the number one messaging application right now and has the power of generating more business and bring more leads for all businesses. A recent study shows that WhatsApp has the most active users compared to others. To create a robust and effective Whatsapp marketing campaign for your business can help you to connect with your prospects effectively that includes – Build and manage your brand Offer good values to your customers Provide relatable content Deliver fast customer service. The lead generation process through Whatsapp marketing has also proven to be effective given the low investments required. And also the means of communication is almost immediate and direct, as the user responds sooner than in comparison to other forms of social media. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] There are many Bulk WhatsApp Message providers available in the market but no one is providing a reliable solution for WhatsApp Management which can be helpful to manage leads, conversations, or campaigns but we have one smart solution which allows you to manage your business via WhatsApp without any API or any spammy software. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Nowadays, brands/companies desperately want WhatsApp Bulk Message feature to promote offers, an announcement, deals etc to their customers. If WhatsApp allows this officially, it can be a game-changing feature. But as WhatsApp is with the motive of personalized conversation app and doesn’t want your inbox spammed with promotional messages, it’s currently restricted. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow to improve website speed – Google is making page speed a mobile ranking factor
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed is a Mobile Ranking Factor [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top search but this is a monumental change to their mobile index. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why is website page speed important to mobile [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Searchers using mobile devices expect websites to load at the speed of now! Mobile device usage has surpassed desktop usage and as a results mobile searches are trending in the same direction. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Google has always done everything in its power to provide an amazing experience for their searchers. Now they are focused on ranking websites that load quickly over ones that load slowly because that’s what searchers expect. Brans must learn how to improve website speed and prioritize that if they want to win in mobile search. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why this page speed update is important to Google [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] First In 2016 Google announced that they were working on a mobile first index. This means if you don’t have a mobile friendly you won’t rank as well as those who do. This “Mobliegedan” update is suppose to hit this year. Second they launched Accelerated Mobile Pages(AMP) to help mobile pages load faster and recently AMP stories to make those pages more interactive Third mobile focused update is page speed as a mobile ranking factor. This shows us that Google’s focus on mobile is clear. If you are not taking mobile seriously then you will be in for a rude awakening. The brands who invest in mobile and page speed will be the leaders on the next iteration of search. Page load speed testing tools Here are three tools you can use to help find ways to speed up your website Pingdom Tool Google Page Speed Tester GTMetrix How to optimize the four most common website speed issues Learning how to increase the speed of your website should be a priority regardless if you care about Google. A KISS Metrics study showed that ecommerce sites lose seven percent in conversions for every second it takes the site to load. Here are five common things preventing websites from loading quickly. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Compress images: Having large images that are not compressed is one of the most common issues that slow down a website. If you are working in photoshop you should always make sure that you export files that are optimized for the web. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Tiny PNG: Use Tiny PNG to help compress images before you upload them to the website. WP-Smush: Use the WP-Smush plug-in to optimize images on a WordPress website. You can also use a sprite as a single image source that is then used as a design resource for multiple images. Sprites are great [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Minify CSS, HTML and JavaScript: It is essential to compress and clean up your website’s code. This means taking out any wasteful spaces and characters that don’t add value. Use Gzip to compress your code. Other compression resources: JavaScript Compressor CSS Minifier [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Use a Content Distribution Network (CDN): CDNs are used to store and server content from servers that are not your own. CDNs also allow you to server content from servers that are close to your website visitors. So if someone visits your site from Germany a good CDN will allow you to server content from a server that is close to Germany. Two awesome CDN companies: Max CDN CloudFlare [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Use browser caching: Browser caching allows you to store content in your website visitors browser. If your content does not change often you can store it in their browser for 30 days. This is critical to making sure your website content doesn’t always have to be served from your servers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Other page speed tips: Use AMP pages: Use Google’s Accelerated Mobile Pages (AMP) to server light weight pages for mobile searchers. Google did this to help people who don’t know how to improve website speed. The idea is that AMP pages are naturally optimized for speed so it takes the effort off of the site owner. Google has also launched an AMP story format that allows you to create rich media interactive pages for mobile. These pages also benefit from the high performance of the original AMP format. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use a tag manager like Google Tag Manager Use a tag manager like Google’s GTM to store all of your website tracking code. This then allows your site to fire one tag with all the tracking codes instead of every single individual tracking tag. This allows your site to load much quicker. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Final thoughts Google has invested heavily in improving the mobile experience for their searchers. This means you should invest in learning more about how to improve website speed. Ranking well in mobile search is important if you are looking to increase website sales and traffic. Website page speed will soon be a mobile ranking factor. Use our tips above to make sure you website loads fast. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More7 digital marketing methods to increase organic website traffic
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Do you want to expand your internet audience? This is an excellent strategy! This is because the internet makes it simple for clients to find your company. Unfortunately, there is a lot of competition on the internet. With so many Google ranking elements, meeting all of the criteria to obtain the top search results might be tough. Increasing your online traffic is one of the finest and easiest strategies to boost your digital presence. Your revenues will increase as well as your search engine ranking. Increase your website traffic with these 7 simple strategies if you need it right away. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Make use of social media Website marketing and social media go hand in hand. Encourage your social media followers to visit your website if you’re looking to enhance overall website traffic or advertise a landing page. Use an image for better results. If you’re introducing a limited-edition product, for example, include a photograph of the product along with a description and a link to the product’s website. Social networking is also a wonderful way to promote your blog, post-sales, and other traffic-building strategies. Make an announcement Advertising is still an effective technique in the current digital era, where organic search results rank. When you spend advertising funds on a search keyword, your results will display first in search results. Advertising allows you to reach out to clients you might not have otherwise. Advertising that display on other websites, video ads that appear on YouTube and Facebook videos, and social network ads are all options. It is, nonetheless, beneficial to have a marketing strategy and budget in place. Advertising can be costly, and without a strategy, you won’t get any returns. Come up with catchy blog and product titles People will click on your website because of the headline and title. Take, for example, blog writing. Although 80% of people will view your title, only 20% of those who do will read the rest of the article. What factors go into creating the most effective headline? There is no magic recipe. The best course of action is to compose several and then choose the one that appeals to you the most. It’s also critical that your headline contains a lot of keywords. Find a keyword with high search traffic, low competition, and low difficulty using several keyword tools. Vary the Content Every month, it seems like a new study emerges claiming that alternative content lengths perform better. To be honest, most websites profit from a variety. To brief product explanations, publish long-form blogs. What makes this so effective? You want to attract a variety of visitors to your website. Some people want to learn more before making a purchase, while others just want to get to the product page. Other types of content should be included as well. Infographics, video, and even statistics from your sector are excellent examples. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/webtraffic.jpg” alt=”website traffic” title_text=”webtraffic” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use Keywords with a Long Tail While single-word keywords continue to rank, long-tail keywords are the most effective. A phrase or a sentence is an example of this. Instead of utilising the phrase “headline,” try employing a long-tail keyword like “examples of catchy headlines.” Why are long-tail keywords preferable to single-word ones? There are two primary reasons for this: Long-tail keywords have low competition but high traffic, and most users search phrases or sentences, especially with the rise of voice search. Long Tail keywords are an excellent approach to speed up the SEO process for a new or developing website. Growing firms may create reputation with Google and enhance their search presence for a long time by pursuing low-competition, high-value keywords. Use On-Page SEO techniques On-page SEO refers to anything you do on your website to improve its search engine rankings. In all of your material, use high-ranking keywords. Make sure your website’s design is up to date and that it loads quickly. Other considerations should be made for any content. For any content, this includes adding a meta title, description, and meta tags. Include alternative text for images. Use both internal and external hyperlinks. Make Use of Guest Blogging Providing other blogs with your links so they can externally link to your site is one of the ways your blog can rank on Google. When Google crawls that blog and discovers your URL, it recognises you as an influential website, and your material will be ranked higher. Additionally, you can make your blog a guest blog. Because you’ve included external links in your blog, Google will have a better understanding of your niche and how to rank your site among others. It’s now or never to get instant website traffic! It isn’t impossible to get instant website traffic. All it takes is a few marketing strategies, a little expertise, and a lot of effort. If all else fails, you can outsource your marketing to a company that can take your website to the next level by archiving your domain’s webpage. Do you require additional business advice? Continue to peruse our blogs, which cover a wide range of topics. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreDigital marketing v/s Traditional marketing
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the difference between digital and conventional marketing, and which one should you use? The age-old question on every marketer’s mind is how to choose the correct marketing type. Everything you need to know is right here. What is digital marketing? Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing. Traditional marketing was pretty much the only sort of marketing available until the internet was developed in the 1990s. What is traditional marketing? Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Digital marketing vs. traditional marketing: what’s the difference? The method through which a marketing message reaches an audience is the primary difference between digital and conventional marketing. Digital marketing, on the other hand, employs digital media such as social media and websites instead of conventional media like magazines and newspapers. Of course, just because something is traditional does not mean it is outdated. With the ever-increasing desire to leave the digital world, traditional marketing continues to play a vital role in people’s lives. Digital marketing, on the other hand, is equally as crucial as traditional marketing, if not more so. To contact you, digital marketing exploits every touch point of your regular internet usage. Using the internet for several hours each day is a common occurrence in most people’s lives. Digital marketing takes advantage of this by incorporating marketing messaging into every digital channel. Traditional marketing: pros and cons Traditional marketing is sometimes devalued by marketers as a result of the rise of social media. Traditional marketing, on the other hand, continues to play an important role in the lives of consumers. Your money could be well spent if you have the budget to advertise your campaigns in magazines and on prime time television. Traditional marketing has become increasingly disregarded as social media has grown in popularity. Traditional marketing, on the other hand, continues to play a significant role in the lives of consumers. Your money could be well spent if you have the budget to promote your campaigns in magazines and on prime time television. Traditional marketing channels include: Outdoor (Billboards, bus/taxi wraps, posters etc) Broadcasting (TV, Radio etc) Print (Magazines, newspapers etc) Direct Mail (catalogues etc) Telemarketing (Phone, text message) Window display and signs [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Pros Insightful and simple to comprehend: A visually attractive billboard or a compelling television commercial is a common occurrence in most people’s daily life. They’re simple to understand and frequently funny. Printed marketing materials have a longer shelf life. If you place an advertisement in The New York Times, it will remain in the magazine until it is recycled. Which is fantastic if the customer is a serious collector. More enduring Seeing something in person rather than on your phone increases the likelihood of remembering it. The excitement of new Super Bowl advertising or a stunning and outstanding window display is more likely to stick with you than an instagram ad that you’ll probably scroll through in seconds. Cons: Campaigns are more difficult to evaluate. Traditional marketing campaigns can be measured with brand trackers, but they aren’t nearly as in-depth or clever as the tools available for digital marketing. Frequently costly If you’re a new brand, you probably don’t have the budget for a four-page spread in Vogue. Traditional marketing will set you back a significant amount of money. There is no direct contact with the customer. You’re more or less in the dark regarding your audience’s reaction to your marketing efforts, unlike social media marketing. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Digital marketing: pros and cons We can’t forget that we live in the internet age, no matter how effective traditional marketing is. “Internet users now account for 57 percent of the global population,” according to ClickZ. Every day, Americans spend an average of 6 hours and 42 minutes online. By 2021, mobile is expected to account for 73 percent of all ecommerce sales.” [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/shutterstock_162861527.jpg” alt=”marketing” title_text=”shutterstock_162861527″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] That’s a staggering amount of time and potential for some strategic internet marketing. Check out Vistaprint’s Digital Marketing Guide for Small Businesses for advice on starting an effective digital marketing strategy. Digital marketing channels include: Social media (Facebook, Instagram etc) Website Content marketing Affiliate marketing Inbound marketing Email marketing PPC (pay per click SEM (Search engine marketing) Pros: More engagement options You can directly see what your audience thinks of your brand and marketing activities through platforms like social media. You know you’re doing something well if your marketing is being shared, appreciated, and receiving a lot of favourable feedback. It’s simple to track the success of your efforts. In contrast to traditional marketing, the details of digital marketing tracking are quite detailed. This makes your lessons for your future round of marketing activities crystal clear. Allows for more precise targeting. If you have the resources to target a 29-year-old female writer who likes Lizzo and Guinness, then you must be able to develop properly targeted material. Cons: Ads on the internet can be irritating Consider the following scenario: you’re scrolling through your Facebook homepage, eager to see what your old school buddies are up to these days. Then you get the dreaded sponsored ad for an embarrassing disease you googled the night before. It’ll almost certainly make you despise the brand that’s doing the clever targeting. Less long-term Digital marketing campaigns such as Google AdWords, banner ads, promotional emails, and social media ads can be transitory and ineffective. They’re intangible and easy to overlook. Your ad will be gone from your target audience’s screen if they keep scrolling or click
Read MoreHow To Improve Website Loading Speed?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why it is important to Improve Website loading Speed? Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Page loading speed is a measurement of how fast the content on your page loads. Page speed can be described in either “page load time” , No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better. Well, according to statistics, half of us don’t even wait two seconds for website content to pop up! Where its effects? Website speed is the first impression you ever make for customers, readers, and website visitors which makes an instant judgement about you and your website. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy. Gomez.com recently did a study which suggested that over half of internet users expect a website to load within 2 seconds. Any longer than that, and they may start tapping their watch, getting frustrated, and preparing to click away from your site to see if one of your competitors offers an e-commerce experience with a better page load performance. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/how-to-fix-a-slow-website.jpg” alt=”website loading speed” title_text=”how-to-fix-a-slow-website” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Its helps in SEO? Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. (https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html). A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation. Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking. How to improve website page speed through image compression Steps to Decrease Loading speed: Decrease HTTP Requests: By decreasing HTTP Request means decrease in css and js files, less use of queries in loading time, the less number of images used the faster web pages loads. These all combines together and hit server for each resource so, lesser the resource hits make faster the page load. Merging CSS/JS Files:Rather than forcing the browser to retrieve multiple CSS or Javascript files to load, try combining your CSS files into one larger file (same for JS). While this can be challenging if your stylesheets and scripts vary from page to page, managing to merge them will ultimately help your load times in the long run. Use queries to only load what’s needed:If you find that you only need to load certain images on desktop or need to run a specific script on mobile only, using conditional statements to load them can be a great way to increase speed. This way, you aren’t forcing the browser to load a variety of scripts or images that won’t be useful for certain devices or view ports. Reduce the number of images you use:If you find some of your pages are fairly image-heavy, try removing some, especially if their file sizes are big. This may not only help reduce image HTTP requests but may improve your UX by removing distracting images that don’t correspond to your written content. CSS Sprites:When applicable, combining images you use fairly often across your website into one sprite sheet and accessing the images using CSS background-image and background-position prevents your browser from constantly trying to retrieve several images every time certain pages on your site load. This way, the browser only retrieves the one that you can use multiple times on the page by properly positioning the right image into view for each area of the page. Compress Images & Optimize Files: Be sure that your images are no larger than they need to be, that they are in the right file format (PNGs are generally better for graphics with fewer than 16 colors while JPEGs are generally better for photographs) and that they are compressed for the web. Use CSS sprites to create a template for images that you use frequently on your site like buttons and icons. CSS sprites combine your images into one large image that loads all at once (which means fewer HTTP requests) and then display only the sections that you want to show. This means that you are saving load time by not making users wait for multiple images to load. When it comes to what file extensions you should use for what, use this as a basic formula: SVG is suitable for vector images you want to receive a high amount of detail in. Certain icons can utilize font libraries such as Font Awesome to render certain graphics rather than saving out individual images. PNG should be used for images you need transparent background behind, such as a circular image of a person or Facebook’s ‘F’ logo. JPG is best for photographs or anything where fine detail is less important. While images will still take up the majority of your HTTP requests, optimizing them and your other assets will ultimately keep the sizes of them down and increase your website’s overall performance. Leverage browser caching: Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. e. Then set your “expires” header for how long you want that information to be cached. In many cases, unless your site design changes frequently, a
Read MoreHow to Optimize CSS to Improve Website Loading Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||”] Why we need a faster website? 1. Visitors have less patience. Generally, if a website takes more than 2 seconds, it will start losing visitors. 2. Faster websites also perform better in Google search engine. 3. User’s experience is improved significantly with a faster website. 4. Conversion rates skyrocket thanks to a faster website. If you are still not convinced, let’s take a look at numbers. If your website loads more than 3 seconds, 40% of the visitors will leave. Not only that, almost half of the visitors expect the site to load under 2 seconds. What’s next? Even 79% of shoppers don’t like a slow eCommerce website, and they are likely to share their experience with their friends. In short, it is important to make your website as fast as possible. If you are starting as a blogger, you also need to understand that speed is as important as the content you post. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Tips to Optimize CSS to Improve Website Loading Speed CSS is not a programming language. It is style sheet language, or we can say it is a markup language. So, how do you optimize it? Let’s get started. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Remove unnecessary code CSS code can be written in many ways. This means you can perform the same desired result by writing it differently. Also, many developers write CSS code twice for an element. This can lead to a cluster. The best way to solve it to use a tool that detects unnecessary code. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Image Sprites Images play an important role on a webpage. For developers, it is just impossible to ignore images. However, they can be optimized, thanks to image sprites. Image sprites is a simple technique by which images are mashed up into one file, eventually reducing your CSS file size. In return, your page load time also decreases considerably. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Minify CSS Minification is a process of CSS code. It is a very effective technique used in web development. By using this technique, you can compress CSS code. It deletes all the unnecessary white space. You can find tons of CSS minification tool online. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Let’s take a look at an example. #lione {font-size: 2em;color: steelblue;} #first {font-size: 1em;color: red;} #linext {font-size: 2em;color: black;} #next {font-size: 1em;color: orange;} #lithird {font-size: 2em;color: blue;} #third {font-size: 1em;color: pink;} #lilast {font-size: 2em;color: brown;} #one {font-size: 1em;color: green;} That’s an unminified CSS code. Let’s minify it with the tool that we have provided. #lione{font-size:2em;color:#4682b4}#first{font-size:1em;color:red}#linext{font-size:2em;color:#000}#next{font-size:1em;color:orange}#lithird{font-size:2em;color:#00f}#third{font-size:1em;color:pink}#lilast{font-size:2em;color:brown}#one{font-size:1em;color:green} Look’s unreadable, right? But, it does its work. Also, the code can also be minified using the other tools. So, there is nothing to worry. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Optimize CSS Performance Whenever a page loads, HTTP requests go to the server. So, if your website makes a CSS request, it will send another HTTP request. This means that there will be multiple CSS requests to the server, slowing the website considerably. The solution is to combine all the separate CSS files into one file and then server it to the user. This will make the website download at once and will stop the browser sending multiple requests to the server. Even though, it has been fixed with the new and improved HTTP/2, combining CSS into one file can improve your website loading time. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 5. Load CSS and JavaScript after everything else loads One of the best ways to improve site speed is to put both CSS and JavaScript at the bottom of your HTML page. This will make both of them load at the last moment when a user requests a website. By then, the website will load above the fold ensuring fast loading time. The user will be able to see the page load fast, and not leave it. Technically, the page is still loading, but that will not interfere with the user experience until and unless the visitor scrolls down fast. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 6. Keep it Simple Stupid The last point that we want to discuss is KISS. KISS technique dictates that you should always try for simplicity rather than complexity. The end goal is to write CSS that is easy to read, non-repetitive, error-free, and is well organized. All of these points will ensure that your CSS code is optimized from the start. Also, if you feel, rewriting the CSS code, you can always do it as it will surely optimize it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”171.8px”] What else you can do? Improving your website loading require optimization at various level. This means that you need to do a lot more than just optimizing your CSS code. You also need to optimize the other code in your website. Also, you can CDN to improve loading time further. Caching is also a great option and should be enabled from the start. Speed optimization is an ongoing process. It starts from the time you start developing your website. Even when you upload an image to your website, you need to make sure that the image is optimized correctly. One poorly optimized image can make your site slow by a significant margin. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreSpeed up your PHP code to improve website performance
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Google is the biggest and best search engine on Earth, and if you are a webmaster and want your website to be a big success it would really behoove you to know as much about how it works as possible. The Google Webmasters series of videos and website were created to teach webmasters, SEO professionals, and others how Google works by answering their questions and giving them insights into how they can best integrate and utilize Google’s functionality to improve their business. This video will show you a couple of tricks for coding PHP that will run faster, allowing your website to load faster and perform better both for Google and your users.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Keep Your Connection Secure Without a Monthly Bill. Get a lifetime subscription to VPN Unlimited for all your devices with a one-time purchase from the new Gadget Hacks Shop, and watch Hulu or Netflix without regional restrictions, increase security when browsing on public networks, and more. Other worthwhile deals to check out: 41% off a home Wi-Fi analyzer 98% off a learn to code bundle 98% off an accounting bootcamp 59% off the XSplit VCam video background editor [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More7 Digital Marketing Methods to Increase Organic Website Traffic
Learn how to use marketing strategies to increase the number of people who visit your website online. Do you want to know how to get more people to visit your website? Look no further than these seven simple marketing tips if you want to increase the number of daily visitors to your website and pages. How to Drive Organic Website Traffic to Your Website 1. Do Your Keyword and SEO Research Lay the groundwork for a high-volume traffic setting. To increase organic traffic to your website, you’ll need to improve your SEO. How well you do in a search question reflects your ability to attract an audience online. Is your company’s name at the top of the SERP (search engine results pages) for your customers to see? Is it easy to find, or does it stand out in the crowd? Getting to the top of the search engine rankings is one of the most successful ways to boost organic website traffic. However, due to the different algorithms and design practices used by the larger online community today, this is often the most difficult to master. With keyword research and review, you can diagnose the problem and come up with recommended keywords that are effective at getting leads to your sites. Google Trends and Google’s Keyword Tool are two apps that will help you develop your keywords. They can not only assist you in identifying the most appropriate words and phrases for your goods and services, but they can also inform you of current trends by subject or technical terms. Using these resources is a great way to get more visitors to your website for free. What’s the state of your metadata? Is it true that having strong metadata with high-performing keywords on your main product pages and the most popular pages on your web, as well as new blog posts, will help you rank higher in SERPs? It’s important to note that one of the most fundamental aspects of selling goods and services is that potential clients must be able to find you. 2. Execute an Effective (yet Elegant) Web Design Your website design has the power to make or break your entire campaign. It’s because it’s the foundation of your online company. Your website should be the best it can be, not just to keep your doors open but also to propel your income. It should be a 24/7 salesperson and branding specialist. And if they don’t like what they see, they’ll leave your site in less than 8 seconds. Reasons they could quit your site quickly include: The front page did not load quickly enough. They were perplexed as to what you do. Anything they saw bothered them. The navigation was inconvenient. The obtrusive features became bothersome. By impressing your leads with user-friendly web design, you will avoid enraging them. You’ll need a welcoming environment where people can hang out, explore, and take action. A digital marketing agency is a great place to start when it comes to creating a modern, robust website — or upgrading an outdated, sluggish, dull one that drives people away. You’ll need the following items: An online benefit center that can be accessed from any computer or mobile device A simple, user-friendly interface that makes it simple to access and buy goods. Customer loyalty is essential in order to keep them coming back for more. Get to know the real you through a diverse brand experience. It’s just about being present. Either you have it or you don’t. 3. Use social media to create an online community. It’s time to get social now that you’ve laid the groundwork for a strong foundation of operations. This is an essential part of any holistic digital marketing campaign — and a smart way to boost website traffic. Set up profiles on social networking sites to let others know about your new website, products, and/or services. But first, do your homework. In terms of demographics and sharing style, each social media site is unique. When designing and executing a social media plan, it’s important to have a thorough understanding of your target audience. It’s pointless to throw darts if the dartboard isn’t even there. You can use social media to promote your company’s latest deals, online offers, and news. You will increase regular website traffic by engaging your community with interactive content. Finding and supporting the best promoters of your platforms – influencers – is an important part of increasing the effect on social media accounts. Your target audience can trust and engage with these individuals on a daily basis. Encourage them to share yours by sharing theirs (if they’re important to your brand messaging). However, don’t overdo it. They would want to repost, comment, like, and tweet frequently if you properly help and reinforce the online relationship. This is frequently a very powerful way to boost web traffic. SEO may sometimes be achieved by incorporating a keyword into a hashtag, longer-term, or the most commonly asked question by your customers. Questioning people is a common way to get them to engage with a business or brand. Users on the internet are eager to share their views on just about everything. Businesses may also borrow topics and keywords from common pages to conduct research and study the market and see what works. Contests are another successful way to expand your online audience on social media and boost organic traffic. People enjoy competition and enjoy being challenged. Contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free. From themed, specific photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free (or cheap). All you have to do is give a reward such as a hot new product, a
Read More4 Free Methods to Excel at Digital Marketing on a Budget
When looking at all of the financial resources that larger brands have at their disposal, it’s easy for small businesses to become discouraged. However, just because you don’t have a six- or seven-figure marketing budget doesn’t rule out the possibility of success. Digital marketing can quickly become prohibitively expensive. It’s not unusual for major corporations to spend thousands of dollars per day on advertising and content. A large budget, on the other hand, is by no means a requirement for success. The following budget-friendly marketing tips will help you achieve similar results at a fraction of the cost if you’re willing to be strategic and use your head. 1. Make an investment in guest blogging. Guest blogging is one of the most effective techniques. It is the single most cost-effective marketing investment you can make, regardless of which side you’re on. According to Jessica Moreno of Active Web Group “Blog readers are usually very loyal, particularly when it comes to popular niche blogs.” Start by studying the most popular and influential blogs in your industry, then reaching out to the owners and asking if they’re looking for contributors. Your word would be trustworthy if you guest write on reputable blogs because readers already trust the site, and you will gain exposure. You may also invite guest bloggers to contribute to your blog. The main advantage is that you can publish free content without having to do any job. This not only saves you money, but it also saves you time spent writing, copyediting, and publishing. 2. Form alliances with influencers As you can see, collaborating with others and pooling resources has a lot of advantages. Influencers are simply ordinary people with charismatic identities and large social media followings. These people have a lot of clout in their fields, and they can use it to collaborate with brands who are willing to give something in return. 3. Make Use of Free Resources There are several free resources available on the internet. If you really want to stretch and dollar as far as possible, you need to use the right ones. Are you familiar with the HARO platform. for example, Help a Reporter Out is the name of a network that links journalists with brands in order to get stories written. If you ever have a good story that could really help your brand get some positive attention, this is something you could do. There are also other tools and resources available online. You can automate and streamline just about everything these days, from social listening to content marketing. Here are a couple that are worth revisiting. Velocity, a fintech startup, has raised $10.3 million in a seed round led by Valar Ventures. 4. Experiment with new social media platforms It’s not always easy for younger brands – or even smaller, existing brands – to gain popularity on well-known social media platforms like Facebook. Try investing in newer social networks that aren’t already oversaturated in your niche if you want to get the best return on your marketing investment. This will help you stand out from the crowd and form meaningful connections with your followers. Finally, the budget does not define you. It’s past time to stop thinking about digital marketing in terms of how much money you have. The amount of money you have doesn’t have to be a determining factor in your success. You can and can achieve positive results by making strategic decisions and spending your money wisely. Facebook Twitter Instagram Linkedin
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