How to Serve Scaled Images and Improve Website Speed & Performance in WordPress with GTMetrix
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] If you want to increase your website speed and performance then this article will help you to make it fix by using GTMetrix. What is GTMetrix? GTmetrix is a free tool that analyzes your website loading time and page speed by using Google Page speed score and YSlow score. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] GTMetrix Analyze Website Speed Here we will fix the serve scaled images error in GTmetrix. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Serve Scaled Images Error Fix With to help of WordPress free plugin we will reduce the page load time also reduce your page size. So, Lets get in to it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 8 Tips to Speed Up Website Loading Time to Improve User Experience [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Steps Involve: Open your WordPress dashboard. (http://yourdomainname.com/wp-admin) Hover over Plugin and click on Add New. Under the Keyword section type ShortPixel Adaptive Images. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Your Website SpeedShortPixel Adaptive Images Free Plugin (WordPress) [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve the Speed of Your Website? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Once installed click on ‘Activate‘. Now you have to go to ‘Settings‘. When you hover on settings then you will see ‘ShortPixel Al‘ in the list, click on it. Now two tabs will appear on the screen ‘General‘ and ‘Advanced‘. You don’t need to change anything in the rest tabs. Go to the ‘General’ Setting tab and make sure that all the setup is configured properly like the compression level should be ‘Lossless’ and WebP support ‘Checked’ and Fade-in effect ‘Checked’. Then click on Save Changes. Go to the ‘Advanced’ tab. ‘API URL’ will be remain the same as configured automatically. Replace method ‘SRC’ & ‘Excluded URLs‘ should be the same as per default settings. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Shortpixel Al Advance Settings [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Your Website Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Now click on ‘Save Changes’ don’t do anything else. The API URL of the ShortPixel Al will take your images data and optimize your website images automatically. Go to GTMetrix again type your domain URL and execute the test of page speed. This time you will observe that your Serve Scale Images error fixed and it reduce the time of page load and performance at the same time. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] GTMetix Serve Scaled Images Score Optimization [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow to Improve the Speed of Your Website?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The biggest factor contributing to the success of any business’ website is user experience (UX). A crucial element of UX is a fast-responding website. So how to improve your website? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Research indicates that 47% of web users expect a web page to load in under two seconds. Moreover, 40% of web users leave a website if it takes longer than three seconds to load. And even a second delay in web page response times can cause a 7% drop in conversions. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Page load speed directly affects customer engagement, conversion rates, SEO, and brand promotion. Choosing the right web hosting provider and service plan will optimize website performance. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Your Website Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Your Website May Slow Response Speeds Uncompressed web page files such as Cascading Style Sheets (CSS) and Javascript (JS) files can slow page load times. Large, unoptimized image files also impede web page load speeds. Many eCommerce websites use third party scripts for cookies, advertising, analytics, social networking, and apps. Delays in load times occur when a browser detects a third-party script, loading data from multiple databases sourced from hidden party servers. Thus, it’s best to keep third-party services to a minimum. Another means to improve a website’s load times is to enable browser caching. This will improve response times for returning visitors. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/website-performance-measurement.jpg” alt=”improve your website speed” title_text=”improve your website speed” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Does The Hosting Provider Offer A Contact Delivery Network (CDN)? To optimize load speeds to users worldwide, ensure the web hosting provider offers contact delivery networks (CDNs). Without the benefit of a CDN, a website’s content is sourced from just one server serving global visitors from all continents. For example, if a visitor from New Zealand accesses content hosted on an origin server in Europe, inevitably, response times will lag. A worldwide CDN has points-of-presence (POPs) spread around the globe, routing website requests to the nearest CDN POP. Reducing the physical distance between a responding server and a requesting location greatly decreases load and response times. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A CDN is vital to optimizing worldwide UX. Researchers have found that, on average, a CDN slashes website lag (latency) by 83% compared to websites without a CDN. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Web Hosting Plans Matter The type of web hosting plan a business uses will impact user response times and UX. A shared hosting plan, while the least expensive option, is also the least robust in terms of performance, security, and flexibility. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A shared hosting server accommodates multiple websites, all of which share the server’s resources such as available bandwidth, CPU, RAM, and memory. If a website suffers from slow web page loads and response times, the first step is to upgrade to a more powerful hosting solution. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Dedicated server hosting will greatly improve website performance. However, this option comes at a relatively high cost. A more economical choice is a virtual private server (VPS) solution, which delivers most of the advantages of a dedicated server. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 8 Tips to Speed Up Website Loading Time to Improve User Experience [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Optimizing Servers For Speed When considering web host providers, part of one’s due diligence is to evaluate the storage devices they use. Find out if their servers deploy solid-state drives (SSDs). Faster and more reliable than legacy hard disk drives (HDDs), SSDs achieve greater speed through more efficient data throughput and much faster seek times. Moreover, SSDs are an eco-friendly choice as they use less energy than HDDs. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]What web server software does the hosting provider use? While Apache HTTP is widely used across multiple computing platforms, some hosting providers now rely on faster technologies such LiteSpeed Web Server (LSWS) or Nginx. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Another important consideration is the web host’s relational database management system (RDMS). The most popular DB engine is Oracle’s MySQL but the MariaDB RDMS-a variant of MySQL-delivers faster performance. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Improve Website Speed using WebP image format from Google [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Testing Websites For Speed Free online tools are available to test a website’s speed. Use Google’s PageSpeed Insights or the Pingdom Web Site Speed Test to determine any possible chokepoints. These tests grade websites and note what elements can be improved. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More8 Tips to Speed Up Website Loading Time to Improve User Experience
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A fast website is crucial in maintaining a positive user experience. Evidence suggests that users become distracted if there is even a one-second delay. Every second after that increases the likelihood the end-user will leave. This is why it’s imperative your website loads quickly. This article will briefly address a number of methods that you can use to speed up your website loading time. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”5px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Reduce File Sizes The amount of content that can be delivered in a discrete amount of time is limited by a finite amount of bandwidth. All things being equal, the larger the files on a site, the longer it takes for them to load. While large file sizes may not have much of an impact on users who use extremely high-speed connections (such as T1 or T3 connections), it will impact those running on slower hookups. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The best way to reduce file sizes is to run your images through various optimization techniques. Some techniques include: Compressing images via tools such as Photoshop and/or Compress PNG. There are several image compression tools out there that make it simple to make files smaller. Resizing your image so it’s smaller. The smaller it is, the faster it loads. Picking a file type appropriate for your image. Typically, you’ll choose between JPEG, GIF, and PNG. JPEG is great for quality in a small size, GIFs should only be used for thumbnails and as decorative images, and PNGs are excellent because their quality won’t degrade with re-saves. Sometimes, you might need to consider eliminating some files. The less your website has to load, the better. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Your Website Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”||0px|||”] 2. Turn on GZIP Compressing After reducing file sizes, compress images on the server using HTTP compression. This will reduce the amount of bandwidth required to load content, thus improving the speed of your website. One way you can compress files is with Gzip compressing. Gzip can compress HTML, JavasScript, XML, CSS, fonts, and just about anything you render on your site. Gzipping can be enabled on an Apache server using the mod_deflate module in your root .htaccess file and adding a filter for each file type that your site delivers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Caching For Improving Website Loading Time If a website requires a webpage load every time there is a unique visit, then every file that you have on the page needs to be downloaded individually. This includes everything from the HTML, CSS, JavaScript, and any other assets your site provides. This can lead to slow load times for a particular webpage. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The best way to prevent this is to use the caching function most browsers have built-in. Doing so will speed up the response time of a page on subsequent visits. In addition to this, you can let browsers know to serve a cached version of a webpage by adding Expires Headers. These headers tell the browser which content is static and which content is dynamic. This is a great option to cut some of the load time for repeat visitors. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Improve Website Speed using WebP image format from Google [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Reduce Server Calls Too many calls to the server can lead to significant slowdowns of your website. Sending any request to a server requires full communication, including a request and response, before the page can be rendered. To increase website loading speed. Here are a number of ways you can reduce HTTP calls. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/guest-blogging-websites.jpeg” alt=”website loading time” title_text=”website loading time” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use CSS Image Sprites Creating CSS image sprites is one easy way to reduce the number of server calls your website receives. Instead of loading 20 individual images to a site, sprites load one large image containing all the necessary elements in it so it can be zeroed in using CSS. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Reduce Your HTTP Redirects If several 3xx response codes appear on your website, you are likely sending users to get information from too many locations. Avoid doing this, even if it is for SEO purposes. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Fix Broken Links to Files Anytime your site sends instructions to a server to look for a file that doesn’t exist, a 404 error will appear. Too many 404s can increase your page load time. Take the time to fix any 404s you come across. Doing so will significantly improve your website and website loading speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 5. Optimize Your Dynamic Content to Improve Website Loading Time Minify While a blank space within CSS and JavaScript files may appear to be empty to the human eye, each blank character must be read and processed by the browser engine. In cases such as these, make sure to minify by reducing the number of blank characters in files. Doing so will decrease the amount of time it takes a web browser to render content. There are several free tools you can use to minify your files: HTML Minifier CSS Minifier JavaScript Minifier [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Use HTML Some sites automatically convert HTML into an in-site scripting language. As you can imagine, the time it takes to convert HTML can slow down your website. It’s better for your website if your content is delivered as raw HTML. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] CSS at the Top/JavaScript at the Bottom CSS should be placed near the top of your page. This ensures the page loads right away and is rendered properly. JavaScript can take a while to load, so you want it near the bottom of the page. This way it runs after the rest of the page loads. With CSS near the top, this will make sure users at least have content while the rest of the webpage loads. If you are using a small amount of JavaScript, avoid calling it in a separate file. Instead, to reduce HTTP
Read MoreHow to Improve Your Website Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website speed is much important now a days. And check here in this article how to improve the website speed of your site. Page loading speed is more vital now than it’s ever been, as the rising number of mobile devices makes a speedy site not just “nice to have” but absolutely essential. Page load speed has always been an important consideration when creating websites. But as more consumers are spending time researching products and services on mobile devices, they want to be able to complete tasks and make purchases quickly. A fast site is a key part of that. But how fast does your website need to be? And what’s the impact on your bottom line? In this article, we look at these questions and try to find some answers with our deep dive into website speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Page Speed Benchmarks First, let’s cover the basics. When we talk about website speed, we’re really talking about load time, which is how quickly you can get the information on your server rendered correctly on a user’s device. Load times are measured in seconds and milliseconds. According to Google, if pages have a loading time of more than one second it damages the user experience. Google admits that a sub-one second page load time is a massive goal, and the variety of network types and speeds for accessing mobile content makes the issue more acute. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Fast is Your Site? Before you can improve your site’s load time, you need to establish how fast it actually is. Fortunately, there are free tools available that help with this. Google Developers offers a website tool that includes information about where your site speed is good or bad, broken out between mobile and desktop. Just plug in your URL and you get a quick assessment of how your site loads both on mobile and desktop interfaces. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] It uses a simple traffic light system so you can see how your site is doing and provides recommendations for areas you should fix or should consider fixing. Along with this, you get a snapshot of how your site will look on a typical mobile device, which allows you to address areas like menus and logos that take up too much space. Google’s mobile help site also provides a number of tips on improving the mobile experience to help you reach the goal of a one second page load. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]This includes: reducing server response time cutting down on redirects minimizing the number of TCP calls avoiding external or non-asynchronous script, and keeping pages simple. Using these tools, you can determine your site’s load time. Which takes us to our next step — finding out how fast it should be. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Fast Does Your Site Need to Be? The speed you should aim to achieve depends in part on what sort of site you have and what page you’re loading. Take, for instance, an ecommerce site. Generally for ecommerce, the page users land on first need to load much faster than the final pages of the buying process. That’s because visitors willingness to stay on a site increases along with their investment in that site. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is slowing down your site? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Simply, the longer someone is on your site (say, completing a purchase), the more willing they are to stay, and less likely to be affected by load speed. The best way to determine how fast your page should be is to look generally at what other sites are doing. After all, it is a user’s experience across the internet as a whole that sets their expectations for what is fast and slow. Moz pulled together some data on this and this is what they found: [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]For your highly trafficked pages, any landing pages, and any internal pages that attract an unusual amount of inbound traffic, we’d recommend aiming to be in the top 10% of pages on the internet, with a load time of about 1 second. This correlates with a finding that half of all web users expect a site to load in 2 seconds or less. Of course, these guidelines should not be taken as law because a number of other factors play into the importance of load times. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Harness The Direct Booking Power of A Speedy Hotel Website [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] If you have qualified traffic landing on your site, for example, an internal page is ranking well for a recurring long tail keyword search, load times are less important because users are pre-qualified – they’ve specifically sought out your page. They’ll likely wait an extra second or more for it to load. On the other hand, site speed is absolutely critical for traffic where the user is poised to click away. This would include highly unqualified traffic, like traffic from PPC ads (especially if you’re bidding on keywords). Which brings us to the question of: what’s it going to cost you? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Much Will a Slow Load Time Cost You? As we have seen, that depends on a number of factors. But there is a pretty clear relationship between load time and bounce. Google recently published a report showing the likelihood of abandonment the longer someone has to wait: [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]This makes perfect sense – the more time users spend waiting, the more likely they are to leave. This is also visualized in the following graph from KISS Metrics: [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] This is especially true on mobile networks, where load times are longer due to lower quality network connection. It’s hard to put a dollar value on this relationship, but Amazon tried back in 2007. With A/B testing, they found that every 100 millisecond delay resulted in losing 1% of sales. Another study in 2013 found that splitting
Read MoreImprove Website Speed using WebP image format from Google
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Using WebP image format can reduce the image file size to more than 50% comparing with other image file type. For websites that using many images, using WebP image format will certainly boost the websites speed performance. I also do some experiment to convert JPG and PNG images to WebP format. This JPG and PNG images I took by saving images from Media Player Classic (K-lite bundle), I don’t know anything about image compression or image format. To convert images to WebP, I am using ffmpeg command line for Windows, and the result is: [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://1.bp.blogspot.com/-HWkzp_00ZKw/XuIJik2IW-I/AAAAAAAAE2E/ozpQWjf-oX02a7uwWThXlkLme0GhnkDBACK4BGAsYHg/s1600-rw/Annotation%2B2020-06-11%2B183607.png” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] PNG and JPG to WebP conversion reduce more than 60% in file size Another experiment, I’ve done with this website NetworkReverse.com by changing all the posts images to WebP format. Fortunately, all images from this website posts are hosted in Google (bp.blogspot, ggpht,lh?.googleusercontent) and can be converted to WebP image format just by modifying the image url address. The result? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://1.bp.blogspot.com/-UVCo7Fvb6LY/XuIh0OapXEI/AAAAAAAAE2s/AlFyXSBSvi0nHV0G5x3Qh3xE-gs77FfLACK4BGAsYHg/w640-h360-rw/before.jpg” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Before converting images to WebP format [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://1.bp.blogspot.com/-zoncgBomWqE/XuIiNXeLVqI/AAAAAAAAE3E/krUtcGQON6IpVU_Tlc8y-lvyWVL9yF1FACK4BGAsYHg/w640-h360-rw/after.jpg” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Harness The Direct Booking Power of A Speedy Hotel Website [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] After converting images to WebP format In this experiment I am using Google PageSpeed Insight both Mobile and Desktop and the famous GTmetrix to test the website performance before and after conversion. The most significant thing I really impressed is the boost improvement in loading time (GTmetrix), it is almost a half from before conversion to WebP. Another thing is the Total page size, it is decrease more than 300KB, 25% smaller than before. Unfortunately for now, WebP image format is not supported by all browsers yet. But most modern and widely used browsers already support WebP format. I’ve read some articles explaining about using a fallback image for browsers that doesn’t support WebP format. That will be my next experiment . Check this Blogspot Image to WebP Lazy Loading Converter. Anyway, if you are using blogspot and have your images hosted on bp.blogspot.com, you can try the trick from this video below to convert your images to WebP format by modifying url address and improve your blogspot website speed performance. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https://www.youtube.com/watch?v=Y83ItZPvPmo” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreWHAT IS SLOWING DOWN YOUR SITE?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Are you experiencing high bounce rates, low conversion rates, and other undesirable website metrics? While there are a multitude of different reasons as to why your site isn’t performing, one of the most overlooked reasons is site and page load speed. First, let’s get the terminology down. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Site speed is how long it takes for your webpage to load from website hosting servers to the web browser that’s requesting the page. Page speed is slightly different, as it’s how long it takes for a page on your site to load after a link directing to it is clicked. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]While load speed is increases bounce rates and creates a poor user experience, it also affects your appearance in search. Google’s John Mueller even says it’s one of the most important factors in search visibility for the upcoming year in SearchEngineJournal’s recent podcast interview. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Website Page Speed: Why It Matters and How to Improve It [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]You can find these metrics on your Google Analytics dashboard, or using a site speed tool. In Google Analytics, go to “Behavior” on the left menu and click “Site Speed.” To see site speed: Choose the first option “Overview.” From this page, you can see the average page load time, average server connection time, and other metrics on a broad scale. You can break this view down by browser, country, and page. Keep in mind, this report just shows averages, but what’s cool about this is you can view different time periods. By doing that, you can infer what changes caused slowdowns in the site. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see page speed: Choose the second option under “Site Speed” on the left menu – ”Page Timings.” In this view, you are able to see how each individual page loads. This report shows how the speed compares to your site’s average load speed, and you can even break it down by load time in seconds, bounce rate, page views, and more. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/Speed-up-your-PC.jpg” alt=”improve site speed” title_text=”improve site speed” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see an overall report on all of your site’s pages, Google Search Console recently updated their dashboard to include a Speed Report. This is currently an experimental tool on the dashboard, but it will showcase which specific pages have errors and are loading slow, moderate, or fast. As for site speed tools, Google has PageSpeed Insights, which gives a very vivid diagnosis on how long it takes for the first contentful paint to load, the first meaningful paint, and other speed data. It provides screenshots from the initial load and also provides very actionable opportunities based on the insights from the test. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]WebPageTest is another tool for a quick overview of your site’s speed. This tool allows you to pick a device and a location to test from, and will provide a report that presents the site’s total load time, the load time for first contentful paint, speed index, and additional nichey data. Now you’re probably wondering what a good speed to have is… however, every site is different. Obviously a simple single page site is going to load a lot quicker than a robust site full of animations, scrollytelling effects, and high quality retina visuals. It also depends on the server fetching the data, and other factors that you can’t actually see as a user. So if we’re talking about a good user experience, all excuses aside, anything longer than 3 seconds is too long – Google said so. And that’s still about 2.5 seconds too long, as Google also says users only want to wait about the length of a literal blink of the eye… 400 milliseconds. That’s asking a lot, though. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]So, how do you get to a load speed that’s under 3 seconds? As you probably understand by now, a lot of factors go into this number. For site load speed, there’s not really an easy fix. To do this properly, you’re going to want to have your developer look into a few things… [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/how-to-fix-a-slow-website.jpg” alt=”improve site speed” title_text=”improve site speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Remove old and unused code, themes, databases, apps and anything else that’s cluttering the backend of the site; Optimize site wide assets, like your logo, items that appear in the footer, badges, etc.; Reduce the amount of http/s requests, as the more files there are, the more requests are run and the longer the load takes; Minify JavaScript, CSS, and HTML files, because like I said, the less code the better. Page speed is a little more fun (well… fun for me). You’re going to have to do some digging to figure out what needs to be optimized. Start by going to that “Page Timings” report in Google Analytics. Ask yourself these questions: What pages are the slowest? How slow? What pages have the highest bounce rates? And the lowest bounce rates? If bounce rates are high (at Electric Enijn, we like to see bounce rates under 40%), but the time spent on the page is also high – what’s keeping users on the page? Could that be slowing down the page? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Improve Website Loading Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gather all of these insights all in one place and start looking at the pages on your site. Sometimes the answer is obvious, like the page has a lot of images, videos, and different fonts. But maybe the page looks the same as others, and it’s still a lot slower. This is when you’ll have to look a bit further into what makes up the page. If there are old scripts, font families, or anything else being pulled onto the page but not actually being used, take them out. We recommend using Google Fonts, which are also optimized for page speed. The same goes for plug-ins, tracking pixels, and any type of widget, similar to what you would want to look for sitewide to improve site speed. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]As for images
Read MoreHow to Improve Website Loading Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Is the Website Loading speed really that important? You must remember the beginning of the Internet, the connection through modems and slow websites. Luckily, that time is behind us and the websites are getting faster and faster. Website loading speed is very important for the user experience. Therefore, the page loading speed has become an official ranking factor from a search engine perspective. The upper page load limit is up to 2 seconds, and the ideal one is about 0.5-1 seconds. In this post we’ll write some tips on how to improve website loading speed. Tips on How to Improve Website Loading Speed There are a bunch of online services where you can check the speed of your site for free. Even Google offers free online service PageSpeed Insights. All you need to do is to enter the site’s url which you want to analyze, and wait for a few seconds: [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://cdn.cyberpunk.rs/wp-content/uploads/2018/07/pgi.jpg” alt=”website loading speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Optimize and Resize Images Full-resolution images can take a long time to load. Images that have not been compressed causes slow loading, especially on mobile devices. No image should be over 100kb and you should never upload images directly without optimization and resizing. Luckily, there is no need for high level of development skills for this, and you can easily reduce the size of your images, without any quality degradation through a number of free tools and plugins, if you have WordPress website. Images can be edited and loosely compressed using Photoshop/Illustrator and with many other free online tools. Also, there are many tools and plugins for WordPress users that will automatically compress your images as you are uploading it to the website, like WP Smush. 2. Remove Render-blocking CSS and JavaScript files CSS & JavaScript files are very important for your website, because they control how your site will look and function. Render-blocking CSS and JavaScript files prevent your page from fully loading until they are processed. You should avoid and minimize the use of blocking JavaScript and CSS files. If you have a lot of small CSS files, try to put them into one CSS file if possible. To remove Render-blocking Js you can make JS Asynchronous or preform Defer Loading of JS. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Speed up your PHP code to improve website performance [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Use a Content Delivery Network (CDN) A CDN can speed up your site by serving static files such as images, CSS, Javascript and other static files. A CDN will store your website’s static files (CSS, JavaScript, images, fonts, etc.) into a non-centralized file system around the world, and when user from another country visits your website, CDN will serve the files from the closest server to user’s location. 4. Enable the Website Compression Website Compression can reduce the size of text-based files that the browser has to download and you’ll be surprised with results after enabling the compression. The most popular compression tool for HTML, CSS and JavaScript text-based elements is GZIP. The configuration depends on your server. For Apache web server you’ll need to put some configuration rules into .htaccess file. For WordPress users there are always suitable plugin, check WP Super Cache. 5. Cache Your Website Server Rendering time can really slow your website, but when your site is cached properly it can reduce your website’s loading time. Caching makes websites extremely fast, which leads to better SEO scores. Browser caching allows pages to load quicker as users navigate through the website by telling the browser how long to keep files stored. There are two very popular plugins for WordPress users: W3 Total Cache & WP Super Cache. 6. Minify HTML, CSS and JavaScript Minifying HTML, CSS and JavaScript involves removing redundant text from a file, such as unnecessary text, data, white spaces, comments, characters, etc. t is recommended to perform minification just before releasing into production, as developers wont be able to read/edit them easily. Removing redundant formatting, code comments and unused code will enable very fast loading time. There are plenty of free tools you can use to minify your files manually or automatically: Minify for CSS & JavaScript minification, JSCompress for JavaScript minificaton, etc. As always there is W3 Total Cache for WordPress users, but this part can be a little advanced for beginners. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreIs WhatsApp marketing legal?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”] Whatsapp is most trending chating app now a days but it’s in news for last some time for spreading fake news. Whatsapp is using all possible ways to stop spreading fake news and spamming. However it can’t be said that whatsapp marketing is legal or illegal because now whatsapp officially providing API to companies. But for sure spamming is illegal and now whatsapp has started banning your number if you do spamming. There’s so many tool for bulk whatsapp messages in market. You can send thousands of whatsapp messages in a click with whatsapp marketing software. So many bulk whatsapp sender tools are available in market now a days. For more details related to whatsapp bulk sender. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WhatsApp marketing platform appears to be legal. While Whatsapp does not come in to the category of permission marketing like that of SMS and Email, it’s possible to expect the service to adopt the same sooner or later. Until then, anyone with a phone number saved in his mobile phone may do Whatsapp Marketing. While their marketing platform relies heavily on brand marketing, WhatsApp appeals to marketers because they can reach their target demographic on a personal basis by sending information one on one. The catch is that you have to a have a somewhat relationship with your target user or you can get blocked. You also have to be very careful with how much information you send out. Unlike social media site, WhatsApp does not encourage you to flood the market with information and branding. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px||0px||true|”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read More7 Digital Marketing Methods to Increase Organic Website Traffic
Learn how to use marketing strategies to increase the number of people who visit your website online. Do you want to know how to get more people to visit your website? Look no further than these seven simple marketing tips if you want to increase the number of daily visitors to your website and pages. How to Drive Organic Website Traffic to Your Website 1. Do Your Keyword and SEO Research Lay the groundwork for a high-volume traffic setting. To increase organic traffic to your website, you’ll need to improve your SEO. How well you do in a search question reflects your ability to attract an audience online. Is your company’s name at the top of the SERP (search engine results pages) for your customers to see? Is it easy to find, or does it stand out in the crowd? Getting to the top of the search engine rankings is one of the most successful ways to boost organic website traffic. However, due to the different algorithms and design practices used by the larger online community today, this is often the most difficult to master. With keyword research and review, you can diagnose the problem and come up with recommended keywords that are effective at getting leads to your sites. Google Trends and Google’s Keyword Tool are two apps that will help you develop your keywords. They can not only assist you in identifying the most appropriate words and phrases for your goods and services, but they can also inform you of current trends by subject or technical terms. Using these resources is a great way to get more visitors to your website for free. What’s the state of your metadata? Is it true that having strong metadata with high-performing keywords on your main product pages and the most popular pages on your web, as well as new blog posts, will help you rank higher in SERPs? It’s important to note that one of the most fundamental aspects of selling goods and services is that potential clients must be able to find you. 2. Execute an Effective (yet Elegant) Web Design Your website design has the power to make or break your entire campaign. It’s because it’s the foundation of your online company. Your website should be the best it can be, not just to keep your doors open but also to propel your income. It should be a 24/7 salesperson and branding specialist. And if they don’t like what they see, they’ll leave your site in less than 8 seconds. Reasons they could quit your site quickly include: The front page did not load quickly enough. They were perplexed as to what you do. Anything they saw bothered them. The navigation was inconvenient. The obtrusive features became bothersome. By impressing your leads with user-friendly web design, you will avoid enraging them. You’ll need a welcoming environment where people can hang out, explore, and take action. A digital marketing agency is a great place to start when it comes to creating a modern, robust website — or upgrading an outdated, sluggish, dull one that drives people away. You’ll need the following items: An online benefit center that can be accessed from any computer or mobile device A simple, user-friendly interface that makes it simple to access and buy goods. Customer loyalty is essential in order to keep them coming back for more. Get to know the real you through a diverse brand experience. It’s just about being present. Either you have it or you don’t. 3. Use social media to create an online community. It’s time to get social now that you’ve laid the groundwork for a strong foundation of operations. This is an essential part of any holistic digital marketing campaign — and a smart way to boost website traffic. Set up profiles on social networking sites to let others know about your new website, products, and/or services. But first, do your homework. In terms of demographics and sharing style, each social media site is unique. When designing and executing a social media plan, it’s important to have a thorough understanding of your target audience. It’s pointless to throw darts if the dartboard isn’t even there. You can use social media to promote your company’s latest deals, online offers, and news. You will increase regular website traffic by engaging your community with interactive content. Finding and supporting the best promoters of your platforms – influencers – is an important part of increasing the effect on social media accounts. Your target audience can trust and engage with these individuals on a daily basis. Encourage them to share yours by sharing theirs (if they’re important to your brand messaging). However, don’t overdo it. They would want to repost, comment, like, and tweet frequently if you properly help and reinforce the online relationship. This is frequently a very powerful way to boost web traffic. SEO may sometimes be achieved by incorporating a keyword into a hashtag, longer-term, or the most commonly asked question by your customers. Questioning people is a common way to get them to engage with a business or brand. Users on the internet are eager to share their views on just about everything. Businesses may also borrow topics and keywords from common pages to conduct research and study the market and see what works. Contests are another successful way to expand your online audience on social media and boost organic traffic. People enjoy competition and enjoy being challenged. Contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free. From themed, specific photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free (or cheap). All you have to do is give a reward such as a hot new product, a
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