How To Improve Wix Website Speed Under 20 Minutes?
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is Wix? Building your own website is nothing new in 2021. Creating a website 20 years ago would be such a big deal as it was a multi-step operation. You need to gather customer’s requirement (i.e: research website goals), planning, designing, developing, testing, and maintenance. Today, building a custom website from a framework is a luxury as it is very expensive and it takes a long time due to its nature of multi-step operation. We have started to see the trend of building a website using a website builder since 2013. We have approximately over 50 website builders altogether, and Wix is the number one website builders following by Webflow, Editor X, Squarespace, Shopify, Elementor, etc. Wix has the most active user to this day, more than 180 million users in 190 countries. Many people choose website builder like Wix over WordPress and custom website simply because of its ease of use. Wix is super easy to use and anyone can build a free website with Wix. However, due to its easy customizibility, people tend to put many unnecessary features that Wix offers, in which slow their website speed down. How can you improve the website speed? Update: The methods used in this article can be appplied to any other website builders out there, and certainly is Editor X. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why is website speed important? Website speed has relatively high impact on website SEO. When your website takes too long to load, users tend to click back. Hence, your high Bounce Rate. Google assesses your page speed and rank you in the search engine, the faster your site loads, the higher the rank. In this article, Socialectric will show you the top 5 important steps that you can use to improve your Wix website speed (or any website speed)! But first, make sure you test your Wix website with Wix Website Speed Test to see how good/bad your site speed is. If your website can loads around 3 seconds, then you’re all good. You can also use SpeedTest tool to test your local Internet. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] ? Important: Wix uses a Content Delivery Network which is an interconnected system of cache servers in different geographical locations. Web content is delivered from the closest cache server. This system allows your site to load faster. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Wix currently tests and offers support for the following mobile devices and browsers: Supported operating systems on mobile devices iPhone: iOS 12 and above (iPhone 6 and above) Android: 9.0 and above Supported browsers on mobiles devices Google Chrome | Safari “You should keep in mind that some design decisions, which seemingly enhance visitor experience may affect your page loading time. Having said that, there are ways to optimize the usage of these features to create a stunning looking and high performing site.” – Wix [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Why You Should Improve Your Website Speed and How [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Test Wix Sites with GTMetrix GTMetrix is a website performance analytics tool, powered by Lighthouse, delivering page performance test results that better reflect the user’s perception of how fast their websites are loading. Google Lighthouse is an open-source, automated tool for measuring the quality of web pages. Whether you are using Wix or any other platforms, GTMetrix is currently the most popular website performance testing tool out there. It is free and their reports are very comprehensive and easy to follow. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Steps to improve website speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. High quality images Wix offers automatic image optimization where you can upload a 25MB file size and Wix will resize the images for you on their end. However, we did not see much improvement on our Wixsite, so we took the matter into our own hand and optimize our images before uploading them to Wix server. We use tinyjpg and tinypng to optimize our images. They will talk more about different image extension types later. You only need to upload your chosen images to them, and they will compress your images as small as possible but also keep its quality. Images that are typically under 300Kb seems to improve site speed significantly. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Before you start modifying your images, make sure you’ve chosen the best file type. There are several types of files you can use: PNG – produces higher quality, lossless, and transparent background images, but also has a larger file size JPG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size SVG – Scalable Vector Graphics (SVG) is an Extensible Markup Language (XML)-based vector image format for two-dimensional graphics with support for interactivity and animation. SVG image remains crisp and clear at any resolution or size [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How to Use WebP Images to Improve Website Speed [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Take away: Use PNG format when you want transparent images If there is no need for transparent images, use JPG images for better compression (lower file size) Image dimension should be cropped to fit designated image placeholder. There is no need to use a 4K image where the placeholder is only 200 px Wix let you upload SVG (Illustration). Use this format for icons. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 2. Animations ?We know that you or your clients want a super duper website with all these flashy animation on your texts and images. However, it is also the number one culprit that slow your website down. If you want to make your website not as boring and still able to use animation, we suggest that you don’t add any animation on the above the fold (the section that loads first when your visitors come to your page) and only add one animation for every whole section (not different animation per line of text). This way, you can optimize the page speed when your visitors first land on your homepage. When they scroll down, each section will animate to the screen which makes the website more interactive. In late 2020, Wix released their new
Read MoreWhatso- The Original WhatsApp Marketing Software
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Are you seeking for an app to help you build your client base and enhance your revenue? Why hunt for these features separately when you can get a fantastic app that has everything you need in one place? That is, indeed, a dhamaka for you. Do you want to learn more about this whatsapp marketing software Whatso? Continue reading the article. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Whatso’s WhatsApp Marketing Software is a mass messaging solution that lets you send WhatsApp messages to thousands of people at once. Whatso is a user-friendly WhatsApp marketing tool that lets you send bulk messages to potential clients using photographs, documents, and PDF attachments. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Unsolicited communications are not supported by WhatsApp Messenger. As a result, using a WhatsApp Marketing tool to reach out to your consumer base is a good idea. Whatso is a tool that allows businesses to effortlessly and cost-effectively engage with their customers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] The cost of WhatsApp Marketing Software starts at $29 (about ?. 2000). This guarantees that the Return on Investment will be realised within a month. Before you buy, try out the Free Download to view all of the features. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A two in One Marketing Software: Whatso is a two-in-one marketing programme that combines the power of a bulk WhatsApp sender with the power of a bulk SMS sender. Whatso Marketing: Whatso Marketing allows you to send free WhatsApp messages to your customers. SMS Marketing Software: To try out our services, we provide free SMS. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Get the Most Effective WhatsApp Bulk Sender: In one software, you’ll get the power of bulk WhatsApp Sender and SMS Marketing. Over 35,000 firms utilise our software. On July 21, 2021, the most recent version of our programme was launched. Free & Regular Updates: Whatso is the most frequently updated bulk WhatsApp Sender on the market, and it’s completely free. Infinite PC License: With the Enterprise plan, you can use Whatso on an unlimited number of computers at no extra charge. Open Source WhatsApp Marketing Software: Our Reselling Plan allows you to purchase the whole source code, alter it to your needs, and resell it. Despite the fact that there are over 100 identical bulk WhatsApp sender softwares on the market, none of them has been able to stay up with us by delivering regular free updates to keep the WhatsApp bulk messaging software up to date. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] How Does WhatsApp’s Marketing Tool Operate? Import Phone Numbers : Import numbers from any existing file, such as an Excel spreadsheet. Numbers can also be copied and pasted. Create Message: In the message box, type the message you want to send in bulk to WhatsApp. Send Message: Select “Send” to send your message in bulk to the numbers you specified. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/Whatsapp-Marketing-software-Archiz-solutions-image-2.png” alt=”Whatso- The Original WhatsApp Marketing Software” title_text=”Whatso- The Original WhatsApp Marketing Software” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Features of WhatsApp Marketing Software: Send 1000’s Of Messages: Wondering how to send thousands of WhatsApp messages? With a single click, send WhatsApp messages to all of your contacts, including those who aren’t in your address book. Personalised Messages: Send personalised messages using greetings such as the recipient’s name. Our most recent importation feature allows you to send personalised messages with up to 15 custom fields. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Import Multiple Contacts: Copy and paste all contact information from Excel, CSV, or TXT files. Check out our sample file for software import. Advanced Features: Grab Contacts from WhatsApp Groups, Sending Log, Scheduled Sending, and Numbers Filter are some of the more advanced features. Supports All Multimedia Formats: Send messages in a variety of formats, including text, photos, videos, audio, and vCard files. Support for Windows: Windows 10 (32 and 64 bit), Windows 8/7/Vista, and XP are all supported. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] A few more reasons to acquire WhatsApp software in bulk: Send Announcements, News, and Updates: Make it simple for your audience to get announcements, promotions, news, and updates. Build Engagement & Relationships: By providing individualised messages to your users, you can increase their engagement and establish a long-term relationship with them. So why miss out on a fantastic opportunity to expand your business when you can get all of the benefits under one roof? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreCan Facebook Help Promote Your Construction Company
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Who doesn’t scroll through Facebook at least once a day. In a 5-minute scroll, we come across dozens of posts and six of the ten posts have an effect on us. So It is basically a “strong marketing tool” that, when used properly, will propel our business to the next level. As a whole, it is a land of potential that, when properly used, yields fantastic outcomes. According to recent trends, about 64% of people choose to connect with businesses that have a Facebook profile. So here are 5 tried-and-true methods for marketing a construction company. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 1. Make A Facebook Page For Your Company: First and foremost, make sure to build a thorough profile by including all pertinent details about your business. Begin with a brief overview of your company, followed by your contact details, such as your location, phone number, and email address. Also, don’t forget to have a link to your website. 2. Locating The Target Audience: You will begin developing your following once your Facebook page is set up. Invite your existing customers to like your page by sending them emails or connecting directly via Facebook before approaching your dream clients. Also, keep an eye on other companies that may need your services in the future. As a result, you’ll be able to build an audience. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/facebook-mobile-login-on-iphone-without-app.jpg” alt=”can facebook help promote your construction company” title_text=”can facebook help promote your construction company” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 3. Generate Quality Content: Now that your business page and audience are up and running, it’s time to start delivering some high-quality material. Creating useful and high-quality material for your Facebook page is an essential part of the marketing process. Already doing great in your business? ok then you can share your growth in the form of posts in your page. Let a display of your achievements and accolades, share testimonials of happy customers . [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 4. Start Advertising On Facebook: Consider running a Facebook commercial in addition to bolstering the business page. You don’t have to splurge to do this. You can run advertisements on Facebook for as little as 75 rupees. One of the best aspects of Facebook ads is the precision with which you can aim your prospects. As a result, you can guarantee that your message reaches only those who are most likely to reply and act. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the best WhatsApp marketing tool? [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] 5. Assess Your Influence: Nothing works on everyone. That is why it is essential to evaluate various forms of content and identify the tactics performed well, as well as the types of content that your followers prefer. Now applying that expertise the next time you build an ad campaign will boost the brand’s visibility and even generate eligible leads. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Despite being busy and chaotic, Facebook can also be an effective tool for builders to advertise their businesses. What you have to do now is get smart on how you use this data source. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreHow is WhatsApp marketing done?
[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Messenger communication is ‘the’ phenomenon and getting popular than ever. Facebook has 1.65 billion active users. Twitter has 310 million active users. LinkedIn boasts 100 million active users. Most probably you have your business marketed in most of them if not all. Another platform with the most number of users would be WhatsApp. With 1.5 billion active users, spreading over 180 countries, it may be time for you to consider marketing on WhatsApp. To add on to a marketer’s delight, according to 99firm the average user checks WhatsApp more than 23 times per day and 58% of users access WhatsApp several times a day. Why Turn to WhatsApp for Business? The attention that marketing on WhatsApp receives as on date might not be as much but there numerous reasons for you to be getting started with it as a marketer. Some of the obvious reasons include: It is free! Let’s you send images, e-books, your brochures and catalogs, videos, audios, links, location, documents It can serve as a survey tool for feedbacks directly from customers It can be used for group meetings Let’s you send alerts on new events, sales and offers Messages won’t get lost as offline message alerts ensure users know when a message is waiting Let’s you communicate with customers directly and in real-time How to Start WhatsApp Marketing: A Step-wise Guide Step #1 Is the name you are going to use permanent? Think about the name you pick. You should be sure as you cannot change it soon as once you enter your name, you cannot change it. Your WhatsApp account is bound to a singular phone number. You need to make sure that the number you use to install the app stays around with your business. What should be your profile picture? This fact cannot be emphasized more—your display picture should be your brand’s image. Ideally your logo. Do people check-out your profile? In that case what should be the status? Though people rarely go through a status you should have something brand-related, perhaps your motto, as your status. What about the URL, where can you fit that? If you must include it then the status is your best choice. Though the link will be unclickable but you have 139 characters at your disposal. Lastly, remember that your status, after all, isn’t the best place to drive traffic instead you want your messages to do that Step #2 One way could be—share your number and let them add you. This method seems to work because you are not being intrusive by asking visitors for their phone number and at the same time you appear to be trusting your number to the masses and giving them with the choice to add you. The other way would be—getting their number and you adding them. Obviously, you cannot just go on and ask for the users’ number directly, making it harder than the first one. While the previous method places a lot of responsibility on the user, this method helps you eliminate an acquisition step. Apart from the standard ways of acquiring contact numbers (such as Facebook, Twitter, etc.) there also exist another unique way to do so. Target users with a pop-up without having to have any coding expertise, as there are available multiple tools for you to use. Step #3 You know that you are limited to 256 people a group. Therefore you need to decide who will be in that group. Would you segment it by age? Gender? It’s up to you. What will the dynamics of each group be? As you keep adding people to a group you must also think about the demographics and psychographics of each group. Will you have to move people between different groups? When clubbing users under different dynamics you might have to move people from group-to-group or move them to a new group altogether. But consider how your audience might feel if they’re moved from group to group. Step #4 Businesses, before deciding on a concept, need to ask the following questions: Who am I creating this WhatsApp content for and what do I want to achieve with it. How can I create value for customers—what content needs to be communicated using messaging apps, making it relevant for the target groups? What kind of content is particularly suited for WhatsApp? What information needs to be received immediately, what kind of content is vial and shareable? [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WhatsApp marketing strategies and tips Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach. While WhatsApp is different in its reach and features than other messenger apps, it’s important to develop your WhatsApp strategy alongside your general messaging app marketing strategy. There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user. Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing. So your chances of success are higher when you use its limitations to your advantage. Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity is key. Not surprisingly, some of the best examples of effective WhatsApp campaigns hail from regions with the highest penetration, including South America. Here are some case studies of brands who have made an impact using WhatsApp for
Read MoreHow to Use WebP Images to Improve Website Speed
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] WebP is a new, highly effective image format for the web. Compared to its predecessors, it provides a much better level of compression. You can have images that weigh less while having the same level of quality or better. Because of its smaller size, WebP helps you substantially improve your website speed. The format was originally developed by Google and is already supported by every modern mobile and desktop browser. Pictures in this format can be both lossless and lossy, which makes it very versatile. There is no doubt that website speed is a matter of great importance. It affects the user experience, SEO, search rankings, and the overall quality of your website. So having images that load faster can make a difference. Visitors often leave a website just because of slowly loading images, without even seeing the content. There’s definitely a lot of benefits of switching to WebP instead of the traditionally used formats, Jpeg and PNG. You can make your website load faster and noticeably improve website speed while preserving the quality of your images, since WebP is pretty delicate when it comes to quality. But first let’s consider the traditional method of making images less heavy. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Traditional Method to Reduce PNG PNG is the most popular lossless format, broadly used around the internet. Pictures in this format suffer no loss of quality and are relatively compact, but still not perfect, especially if we’re talking about a high number of pictures or pictures of a larger size. The most conventional method of reducing your PNG file is by saving it as Jpeg, which is possible in any graphic editor, such as Adobe Photoshop. You simply open your image in Photoshop, click “Save As” and select Jpeg in the list of available extentions. Jpeg is lossy format and it sometimes entails noticeable artifacts. Another common way is by using a tool like TinyPng that can optimize your PNG file. It does not convert images to Jpeg; instead, it analyzes the color palette and changes the colors in a subtle way so that the file becomes more optimized. However, there is an even more effective way to reduce image size. Use WebP Image Converter There’s an excellent web tool called Webp Converter that will definitely come in handy if you want to reduce the size of your images fast and with no hassle. It’s a fast and portable WebP converter. Compared to all other methods, it provides superior results. You get a perfectly compressed, optimized WebP image that you can immediately use on your website instead of the old ones and enjoy an increase in website speed. You can convert JPG to WebP and PNG to WebP using just a single, simple web interface. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://i1.wp.com/geekyfaust.info/wp-content/uploads/2020/12/WebP_Converter_Online.jpg?w=958&ssl=1″ alt=”webp” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Vertexshare Webp Converter has a great number of benefits that make it an excellent choice if you need to do the job fast. First of all, Vertexshare Webp Converter is completely free to use. It requires no account registration and no sign-up. It requires no download and no installation. The best feature of Vertexshare Webp Converter is that it is absolutely fast because it doesn’t send images back to the server. It does all the job right in your browser. It works on the fly. Compared to many other web tools that make you wait, often for many minutes, this one is near-instant. This is definitely a great benefit, and you’re not in any way limited by the number of files you can convert. Vertexshare Webp Converter works on both Mac and Windows as online/offline software: you don’t have to stay online in order to use it. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://i2.wp.com/geekyfaust.info/wp-content/uploads/2020/12/WebP_Converter.jpg?w=380&ssl=1″ alt=”webp” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] In addition to being a WebP converter, VertexShare Webp Converter also serves as a generic converter: you can convert PNG to JPG and JPG to PNG. Everything is done just in one click. You can upload images in bulk and convert them simultaneously, without going through your files one by one. If you want to increase your website speed, there’s no easier way to do this than by using the WebP format, and with the help of VertexShare Webp Converter, you can do it without downloading and installing any software. This is a fast and easy method with immediate results, a really handy WebP conversion tool that any webmaster will find useful. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”139″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]
Read MoreDigital marketing v/s Traditional marketing
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] What is the difference between digital and conventional marketing, and which one should you use? The age-old question on every marketer’s mind is how to choose the correct marketing type. Everything you need to know is right here. What is digital marketing? Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing. Traditional marketing was pretty much the only sort of marketing available until the internet was developed in the 1990s. What is traditional marketing? Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Digital marketing vs. traditional marketing: what’s the difference? The method through which a marketing message reaches an audience is the primary difference between digital and conventional marketing. Digital marketing, on the other hand, employs digital media such as social media and websites instead of conventional media like magazines and newspapers. Of course, just because something is traditional does not mean it is outdated. With the ever-increasing desire to leave the digital world, traditional marketing continues to play a vital role in people’s lives. Digital marketing, on the other hand, is equally as crucial as traditional marketing, if not more so. To contact you, digital marketing exploits every touch point of your regular internet usage. Using the internet for several hours each day is a common occurrence in most people’s lives. Digital marketing takes advantage of this by incorporating marketing messaging into every digital channel. Traditional marketing: pros and cons Traditional marketing is sometimes devalued by marketers as a result of the rise of social media. Traditional marketing, on the other hand, continues to play an important role in the lives of consumers. Your money could be well spent if you have the budget to advertise your campaigns in magazines and on prime time television. Traditional marketing has become increasingly disregarded as social media has grown in popularity. Traditional marketing, on the other hand, continues to play a significant role in the lives of consumers. Your money could be well spent if you have the budget to promote your campaigns in magazines and on prime time television. Traditional marketing channels include: Outdoor (Billboards, bus/taxi wraps, posters etc) Broadcasting (TV, Radio etc) Print (Magazines, newspapers etc) Direct Mail (catalogues etc) Telemarketing (Phone, text message) Window display and signs [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Pros Insightful and simple to comprehend: A visually attractive billboard or a compelling television commercial is a common occurrence in most people’s daily life. They’re simple to understand and frequently funny. Printed marketing materials have a longer shelf life. If you place an advertisement in The New York Times, it will remain in the magazine until it is recycled. Which is fantastic if the customer is a serious collector. More enduring Seeing something in person rather than on your phone increases the likelihood of remembering it. The excitement of new Super Bowl advertising or a stunning and outstanding window display is more likely to stick with you than an instagram ad that you’ll probably scroll through in seconds. Cons: Campaigns are more difficult to evaluate. Traditional marketing campaigns can be measured with brand trackers, but they aren’t nearly as in-depth or clever as the tools available for digital marketing. Frequently costly If you’re a new brand, you probably don’t have the budget for a four-page spread in Vogue. Traditional marketing will set you back a significant amount of money. There is no direct contact with the customer. You’re more or less in the dark regarding your audience’s reaction to your marketing efforts, unlike social media marketing. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Digital marketing: pros and cons We can’t forget that we live in the internet age, no matter how effective traditional marketing is. “Internet users now account for 57 percent of the global population,” according to ClickZ. Every day, Americans spend an average of 6 hours and 42 minutes online. By 2021, mobile is expected to account for 73 percent of all ecommerce sales.” [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/shutterstock_162861527.jpg” alt=”marketing” title_text=”shutterstock_162861527″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] That’s a staggering amount of time and potential for some strategic internet marketing. Check out Vistaprint’s Digital Marketing Guide for Small Businesses for advice on starting an effective digital marketing strategy. Digital marketing channels include: Social media (Facebook, Instagram etc) Website Content marketing Affiliate marketing Inbound marketing Email marketing PPC (pay per click SEM (Search engine marketing) Pros: More engagement options You can directly see what your audience thinks of your brand and marketing activities through platforms like social media. You know you’re doing something well if your marketing is being shared, appreciated, and receiving a lot of favourable feedback. It’s simple to track the success of your efforts. In contrast to traditional marketing, the details of digital marketing tracking are quite detailed. This makes your lessons for your future round of marketing activities crystal clear. Allows for more precise targeting. If you have the resources to target a 29-year-old female writer who likes Lizzo and Guinness, then you must be able to develop properly targeted material. Cons: Ads on the internet can be irritating Consider the following scenario: you’re scrolling through your Facebook homepage, eager to see what your old school buddies are up to these days. Then you get the dreaded sponsored ad for an embarrassing disease you googled the night before. It’ll almost certainly make you despise the brand that’s doing the clever targeting. Less long-term Digital marketing campaigns such as Google AdWords, banner ads, promotional emails, and social media ads can be transitory and ineffective. They’re intangible and easy to overlook. Your ad will be gone from your target audience’s screen if they keep scrolling or click
Read More7 Digital Marketing Methods to Increase Organic Website Traffic
Learn how to use marketing strategies to increase the number of people who visit your website online. Do you want to know how to get more people to visit your website? Look no further than these seven simple marketing tips if you want to increase the number of daily visitors to your website and pages. How to Drive Organic Website Traffic to Your Website 1. Do Your Keyword and SEO Research Lay the groundwork for a high-volume traffic setting. To increase organic traffic to your website, you’ll need to improve your SEO. How well you do in a search question reflects your ability to attract an audience online. Is your company’s name at the top of the SERP (search engine results pages) for your customers to see? Is it easy to find, or does it stand out in the crowd? Getting to the top of the search engine rankings is one of the most successful ways to boost organic website traffic. However, due to the different algorithms and design practices used by the larger online community today, this is often the most difficult to master. With keyword research and review, you can diagnose the problem and come up with recommended keywords that are effective at getting leads to your sites. Google Trends and Google’s Keyword Tool are two apps that will help you develop your keywords. They can not only assist you in identifying the most appropriate words and phrases for your goods and services, but they can also inform you of current trends by subject or technical terms. Using these resources is a great way to get more visitors to your website for free. What’s the state of your metadata? Is it true that having strong metadata with high-performing keywords on your main product pages and the most popular pages on your web, as well as new blog posts, will help you rank higher in SERPs? It’s important to note that one of the most fundamental aspects of selling goods and services is that potential clients must be able to find you. 2. Execute an Effective (yet Elegant) Web Design Your website design has the power to make or break your entire campaign. It’s because it’s the foundation of your online company. Your website should be the best it can be, not just to keep your doors open but also to propel your income. It should be a 24/7 salesperson and branding specialist. And if they don’t like what they see, they’ll leave your site in less than 8 seconds. Reasons they could quit your site quickly include: The front page did not load quickly enough. They were perplexed as to what you do. Anything they saw bothered them. The navigation was inconvenient. The obtrusive features became bothersome. By impressing your leads with user-friendly web design, you will avoid enraging them. You’ll need a welcoming environment where people can hang out, explore, and take action. A digital marketing agency is a great place to start when it comes to creating a modern, robust website — or upgrading an outdated, sluggish, dull one that drives people away. You’ll need the following items: An online benefit center that can be accessed from any computer or mobile device A simple, user-friendly interface that makes it simple to access and buy goods. Customer loyalty is essential in order to keep them coming back for more. Get to know the real you through a diverse brand experience. It’s just about being present. Either you have it or you don’t. 3. Use social media to create an online community. It’s time to get social now that you’ve laid the groundwork for a strong foundation of operations. This is an essential part of any holistic digital marketing campaign — and a smart way to boost website traffic. Set up profiles on social networking sites to let others know about your new website, products, and/or services. But first, do your homework. In terms of demographics and sharing style, each social media site is unique. When designing and executing a social media plan, it’s important to have a thorough understanding of your target audience. It’s pointless to throw darts if the dartboard isn’t even there. You can use social media to promote your company’s latest deals, online offers, and news. You will increase regular website traffic by engaging your community with interactive content. Finding and supporting the best promoters of your platforms – influencers – is an important part of increasing the effect on social media accounts. Your target audience can trust and engage with these individuals on a daily basis. Encourage them to share yours by sharing theirs (if they’re important to your brand messaging). However, don’t overdo it. They would want to repost, comment, like, and tweet frequently if you properly help and reinforce the online relationship. This is frequently a very powerful way to boost web traffic. SEO may sometimes be achieved by incorporating a keyword into a hashtag, longer-term, or the most commonly asked question by your customers. Questioning people is a common way to get them to engage with a business or brand. Users on the internet are eager to share their views on just about everything. Businesses may also borrow topics and keywords from common pages to conduct research and study the market and see what works. Contests are another successful way to expand your online audience on social media and boost organic traffic. People enjoy competition and enjoy being challenged. Contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free. From themed, specific photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free (or cheap). All you have to do is give a reward such as a hot new product, a
Read More4 Free Methods to Excel at Digital Marketing on a Budget
When looking at all of the financial resources that larger brands have at their disposal, it’s easy for small businesses to become discouraged. However, just because you don’t have a six- or seven-figure marketing budget doesn’t rule out the possibility of success. Digital marketing can quickly become prohibitively expensive. It’s not unusual for major corporations to spend thousands of dollars per day on advertising and content. A large budget, on the other hand, is by no means a requirement for success. The following budget-friendly marketing tips will help you achieve similar results at a fraction of the cost if you’re willing to be strategic and use your head. 1. Make an investment in guest blogging. Guest blogging is one of the most effective techniques. It is the single most cost-effective marketing investment you can make, regardless of which side you’re on. According to Jessica Moreno of Active Web Group “Blog readers are usually very loyal, particularly when it comes to popular niche blogs.” Start by studying the most popular and influential blogs in your industry, then reaching out to the owners and asking if they’re looking for contributors. Your word would be trustworthy if you guest write on reputable blogs because readers already trust the site, and you will gain exposure. You may also invite guest bloggers to contribute to your blog. The main advantage is that you can publish free content without having to do any job. This not only saves you money, but it also saves you time spent writing, copyediting, and publishing. 2. Form alliances with influencers As you can see, collaborating with others and pooling resources has a lot of advantages. Influencers are simply ordinary people with charismatic identities and large social media followings. These people have a lot of clout in their fields, and they can use it to collaborate with brands who are willing to give something in return. 3. Make Use of Free Resources There are several free resources available on the internet. If you really want to stretch and dollar as far as possible, you need to use the right ones. Are you familiar with the HARO platform. for example, Help a Reporter Out is the name of a network that links journalists with brands in order to get stories written. If you ever have a good story that could really help your brand get some positive attention, this is something you could do. There are also other tools and resources available online. You can automate and streamline just about everything these days, from social listening to content marketing. Here are a couple that are worth revisiting. Velocity, a fintech startup, has raised $10.3 million in a seed round led by Valar Ventures. 4. Experiment with new social media platforms It’s not always easy for younger brands – or even smaller, existing brands – to gain popularity on well-known social media platforms like Facebook. Try investing in newer social networks that aren’t already oversaturated in your niche if you want to get the best return on your marketing investment. This will help you stand out from the crowd and form meaningful connections with your followers. Finally, the budget does not define you. It’s past time to stop thinking about digital marketing in terms of how much money you have. The amount of money you have doesn’t have to be a determining factor in your success. You can and can achieve positive results by making strategic decisions and spending your money wisely. Facebook Twitter Instagram Linkedin
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