
How to Create a Simple 6-Step Marketing Funnel that Generates Millions of Dollars
Table of Contents
- What is a Marketing Funnel?
- The Biggest Misconception in Marketing
- The 6-Step Marketing Funnel
- Frequently Asked Questions
- Conclusion
What is a Marketing Funnel?
Before we get started, let’s first talk about what a funnel actually is in the marketing world. A funnel refers to the journey a lead takes as they interact with your brand, starting from being completely unaware of you and what you offer, to becoming a paying and repeat customer at the bottom of the funnel. The touchpoints between these stages make up the structure of your funnel.
There are many different frameworks for creating funnels, ranging from simple to complex. In this blog, we will focus on a very simple sales funnel that I used in my business for the first four years, which generated over a million dollars in my first year alone.

The Biggest Misconception in Marketing
One of the biggest misconceptions in marketing today is that in order to grow, you need a fancy funnel. Many people believe that they need complex structures with upsells, downsells, and retargeting campaigns to succeed. However, I’m here to tell you that the messaging behind your marketing is what truly makes the biggest impact.
If your funnel isn’t working, it’s likely because your messaging is falling flat. So, instead of focusing on building a complex funnel, focus on fixing your messaging. By doing so, you can have a simple funnel that forms the foundation of your entire business.
The 6-Step Marketing Funnel
Step 1: Traffic
The first step in your marketing funnel is to drive traffic to your content or website. This can be done through various methods such as organic traffic via SEO, content marketing, social media, affiliate marketing, sponsored traffic, or paid ads.
Don’t worry if you can’t afford to run paid ads right away. In fact, in the first year of my business, I didn’t spend a single cent on paid ads. I built my business organically through my social channels and YouTube videos. So, focus on generating attention and increasing the number of eyeballs on your content.
Step 2: Landing Page
Once you have attracted some attention, it’s time to turn those visitors into leads. Instead of immediately asking them to buy from you, invite them to join your email list. Offer them something valuable, such as a checklist, cheatsheet, guide, webinar, or workshop, in exchange for their email address.
Creating a compelling call to action is crucial at this stage. Make sure your offer provides value and helps your audience move closer to their desired goal. By capturing their email address, you can continue to build a relationship with them and move them through your funnel.
Step 3: High-Value Lead Magnet
Your lead magnet should be highly valuable and solve a problem for your audience. It should offer next steps that encourage them to go deeper into the funnel and engage more with your brand.
There are numerous lead magnet options to choose from, including checklists, cheatsheets, guides, webinars, workshops, and more. Whatever you choose, make sure it delivers valuable content and requires an email address for access.
Step 4: Indoctrination Emails
Once someone joins your email list, it’s time to nurture them through a series of indoctrination emails or welcome emails. These emails should provide valuable and relevant content to build trust, desire, and awareness.
Instead of hard selling, focus on educating your prospects about who you are, what you stand for, and why you’re uniquely qualified to help them. Show them that you understand their challenges and obstacles, and offer solutions that can benefit them.
Step 5: Sales Emails
After indoctrinating your leads with valuable content and building trust, it’s time to introduce your product or service. Send a series of sales emails that educate your audience about the benefits of your offer, showcase social proof, stack the value, overcome objections, and create a sense of urgency or scarcity.
Each sales email should have a clear call to action that links back to the final part of your funnel, where your leads can convert and make a purchase.
Read More: Email Marketing: The Key to a Healthy Online Business
Step 6: Sales Page
The final step of your marketing funnel is the sales page. This is where you present your offer and turn your leads’ interest into desire and action. A well-crafted sales page can boost your conversion rates and ultimately generate revenue for your business.
There are many sales page formulas available, but I have found a 10-step formula to be consistently effective. This formula includes 10 conversion triggers that build trust, boost authority, and ignite sales. If you’re interested, you can grab a free copy of my checklist with these triggers.
Frequently Asked Questions
Q: Do I need a fancy funnel to succeed in marketing?
A: No, having a fancy funnel is not necessary for success. The messaging behind your marketing is what truly matters. Focus on fixing your messaging, and you can have a simple funnel that generates great results.
Q: Can I still use this funnel if I can’t afford to run paid ads?
A: Absolutely! Running paid ads is not a requirement for implementing this funnel. You can achieve excellent results by generating organic traffic through various other methods.

Q: How can I create a compelling lead magnet?
A: Creating a compelling lead magnet involves offering something highly valuable for free. It should solve a problem and provide next steps for your audience. Consider using checklists, cheatsheets, guides, webinars, or workshops as lead magnets.
Q: What should I include in my indoctrination emails?
A: Your indoctrination emails should focus on building trust, desire, and awareness. Share who you are, what you stand for, and most importantly, show that you understand your audience’s unique challenges and obstacles.
Q: How many sales emails should I send?
A: I recommend sending a minimum of 6 sales emails. Each email should serve a specific purpose, such as introducing your offer, educating on its benefits, showcasing social proof, stacking the value, overcoming objections, and creating a sense of urgency or scarcity.
Q: What is the key to a successful sales page?
A: The key to a successful sales page is to focus on building trust, boosting authority, and igniting sales. Follow a proven formula that includes 10 conversion triggers, and make sure your copy effectively communicates the value of your offer.
Read More: Understanding the Sales Funnel: A Guide to Increasing Conversions
Conclusion
There you have it, a simple 6-step marketing funnel that has made me millions of dollars. Remember, the key to success lies in your messaging, not in having a fancy funnel. By implementing this straightforward funnel and focusing on providing value to your audience, you can achieve great results in your business.
If you’re interested in learning more and taking your marketing skills to the next level, I invite you to check out my 8-week copywriting coaching program, the Copy Posse Launch Files. In this program, I teach you how to write each component of the funnel, including the formulas, guides, and step-by-step training to help you create a million-dollar funnel. You can find the link to get started in the description box below.