Internship Syllabus in Gotmenow
Principles of Digital Marketing
- Basics of Marketing
- What is Digital Marketing?
- Comparison of Traditional and Digital Marketing.
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital marketing platforms
- Digital Marketing strategy for websites
- Career opportunities in digital marketing
Website Designing with WordPress
- Types of Websites
- Basics of HTML/CSS/JavaScript
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the Default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages, and posts
- Adding a menu, widgets to the website
- Installing useful plugins for site features
- SEO specific plugins
Email Marketing
- What is Email Marketing
- Benefits of email marketing
- Basic terminology in email marketing
- Email Marketing Softwares
- Building an email marketing strategy
- Building subscriber lists
- Designing Newsletters
- Types of Campaigns
- Reports and analysis
Inbound Marketing
- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Landing Page Design Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
- Delight your Customers
Search Engine Optimization (SEO)
- Introduction to SEO
- How Do Search engines work?
- Search Engine Algorithms
- Google Algorithm Updates
- Google Search Console
- Keyword Research Process
- Keyword Research Tools
- Competition Analysis
- On-page Optimization strategies
- Content development strategy
- Title & Meta Tags
- Semantic SEO
- Rich Snippets Integration
- Speed Optimization
- Off-Page Optimization
- Link Building Techniques as per the latest standards
- Local SEO Strategies
- Penguin & Panda update recovery process
- Reports and SERP Management
- Click here for a detailed SEO Curriculum
Social Media Marketing
- Introduction to social media marketing
- Facebook marketing
- Facebook advertising
- YouTube marketing
- Twitter marketing
- LinkedIn marketing
- Pinterest marketing
- Instagram Marketing
- Quora Marketing
- Document Sharing Site
- Click Here for SMM Training Syllabus
Online Reputation Management
- What is Online reputation management
- Why do business need an online reputation
- Case Studies of Brands
- Focus areas in ORM
- ORM in Search Engines
- ORM in Social Media
- ORM strategy
- Tools for ORM
Search Engine Marketing (SEM)
- Introduction to Paid Marketing
- Google Ads (Google AdWords) account and billing settings
- Types of Campaigns
- PPC Campaign Setup
- AdGroups and Keywords setup
- Bidding strategies & Conversion Tracking
- AdRank, Quality Score Optimization
- Ad Formats & Ad Extensions
- Shopping Campaigns
- Dynamic search campaigns
- Display Ads Campaigns
- Remarketing campaigns
- Mobile Apps Marketing
- Video Marketing
- Google Ads (Google AdWords) tools
- MCC Account
- AdWords Editor Tool
- 7+ Google Ads certification exam
Google AdSense and Affiliate Marketing
- Online money-earning strategies
- Success stories of online entrepreneurs
- Planning a website for Adsense
- What is Adsense?
- Types of Bidding
- Implementing Ads in a Website
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Popular Affiliate Networks
- Freelancing Business Strategies
Google Analytics In-depth
- Purpose of website analytics
- Tools for website analytics
- Installing Google Analytics
- Google Tag Manager
- How to use Google Tag Manager
- Implement Conversion Tracking
- Basic terminology and KPI’s
- Audience Reports
- Customer Acquisition Reports
- Behavior Reports
- Goals and Conversion Reports
- Segmentation and Filters