9 Great Tips to Boost Your Email Marketing Funnel
Table of Contents
- Tip #1: Build Your Email List
- Tip #2: Offer Value
- Tip #3: Minimize Information Required
- Tip #4: Automate Your Email Sequence
- Tip #5: Welcome Emails
- Tip #6: Choose the Right Email Marketing Platform
- Tip #7: Incentivize Current Subscribers
- Tip #8: Track Your Email Marketing Performance
- Tip #9: Focus on Conversion
- FAQs
- Conclusion
Tip #1: Build Your Email List
One great place to start is with your website and social media channels. Make sure your subscribe button is prominently featured on your web channels, especially if you have a YouTube channel. You can also use mailing list buttons at the end of your videos and include subscribe links in your description box and about page. For your business’s website, use scrolling buttons that are always visible. This way, you can capitalize on your interactions and convert potential customers into leads.
Tip #2: Offer Value
Entice people to subscribe to your emails by giving them a valuable offer. It’s important to know your audience and understand what they love and what would make them feel like they’re getting something of value from you. Start small with something like a free guide or a box of chocolates. Take a helpful approach with your marketing and think about how your offer can genuinely help your audience. This could be through a downloadable organizer, an analysis of a new trend, or even a quiz to help them find the right product for them.
Tip #3: Minimize Information Required
To avoid turning people away, minimize the amount of information you ask subscribers to provide. Only ask for their name and email address, as that’s all you really need to continue communication with them. Asking for too much information can slow down form completion and make people distrust your business.
Tip #4: Automate Your Email Sequence
Setting up an automated email sequence can greatly improve your email marketing efforts. This system can send thank you notes, shipping updates, or follow-up emails automatically, saving you time and helping capture leads more efficiently. If you don’t have anyone in-house to set up automation, consider hiring a professional to get everything running smoothly.
Tip #5: Welcome Emails
Once a new subscriber signs up, make sure to have a series of welcome emails waiting for them in their inbox. These emails should tell your audience what they can expect from your company, familiarize them with your brand, and detail your brand values. You can also add additional emails with relevant resources or offers. However, be careful not to overwhelm them with too many emails right off the bat.
Tip #6: Choose the Right Email Marketing Platform
Choosing an appropriate email marketing platform is crucial for the success of your email marketing funnel. Before you begin your search, determine your company’s budget and the specific features you need. Take the time to experiment with different solutions and find one that is easy to use, integrates well with your current applications, and fits your budget.
Tip #7: Incentivize Current Subscribers
Maximize the number of new signups by incentivizing your current subscribers to bring in new subscribers. Encourage them to ask colleagues, friends, and family to sign up by offering incentives that fit your brand and interests your current subscribers. This way, potential subscribers are more likely to join as they trust recommendations from a familiar source.
Tip #8: Track Your Email Marketing Performance
To gauge the success of your email marketing efforts, it’s essential to track key metrics such as conversion rates, open rates, and click-through rates. These numbers can provide valuable insights into how well your emails are performing. Factors such as the size of your business, the size and quality of your audience, and the opportunity for repeat purchases should also be considered. Aim for a steady improvement over time.
Tip #9: Focus on Conversion
The main goal of gaining more subscribers is to ultimately turn them into customers. Focus on conversion by enticing your subscribers to make their first purchase. Use excellent copywriting to guide them towards a purchase without pressuring them. The right words, delivered at the right time, will influence their decision-making process.
Understanding the Sales Funnel: A Guide to Increasing Conversions
FAQs
1. How can I build my email list?
To build your email list, make sure to have a subscribe button prominently featured on your website and social media channels. Utilize mailing list buttons in your videos and include subscribe links in your description box and about page.
2. What kind of offers can I give to entice people to subscribe?
You can give away a free guide, a box of chocolates, or a reusable water bottle. Start small and think about how your offer can genuinely help your audience.
3. How much information should I ask from my subscribers?
Minimize the amount of information you ask subscribers to provide. Only ask for their name and email address, as those are the essentials for communication.
4. How can I automate my email sequence?
You can set up an automated email sequence using an email marketing platform. If you don’t have anyone in-house to handle automation, consider hiring a professional.
5. What metrics should I track to measure my email marketing performance?
Key metrics to track include subscription rate, open rate, click-through rate (CTR), placed order rate, and lifetime value. These numbers will help you gauge the effectiveness of your email marketing efforts.
6. How can I incentivize my current subscribers to bring in new subscribers?
You can incentivize your current subscribers by offering rewards or exclusive content for each new subscriber they bring in.
7. How often should I prune my email list?
Regularly prune your email list by removing subscribers who have gone inactive. This will help you maintain a list of engaged subscribers and analyze your metrics more accurately.
Conclusion
By implementing these nine tips, you can take your email marketing funnel to the next level. Start by building your email list and offering value to your subscribers. Minimize the information you ask for and automate your email sequence. Choose the right email marketing platform and incentivize your current subscribers to bring in new subscribers. Track your email marketing performance and focus on converting subscribers into customers. Remember to regularly prune your email list to maintain engagement and success in the long run. If you’re ready to automate your email marketing strategy, consider using JotForm’s easy-to-use form templates for email signups, opt-ins, and newsletter subscriptions. Good luck with your email marketing endeavors!