10 Social Media Trends That Will Take Over in 2024
Table of Contents
- Introduction
- Trend 1: New Search Engines on the Rise
- Trend 2: SEO Will Take Over Hashtags
- Trend 3: E-commerce Takeover
- Trend 4: AI the New Norm
- Trend 5: Creators Making Bank
- Trend 6: YouTube Shorts Will Blow Up
- Trend 7: POV Content
- Trend 8: Content Simplification
- Trend 9: Small Content Creators It’s Your Time
- Trend 10: TikTok Will Come Out on Top
- Conclusion
- FAQ
Introduction
Social media is constantly evolving, and it’s essential to stay ahead of the curve. As a content creator, I’m always on the lookout for the latest trends that will shape the social media landscape. In this blog, I’ll be sharing my predictions for the top 10 social media trends that I believe will take over in 2024. From the rise of new search engines to the increasing influence of e-commerce and the impact of AI, there’s a lot to cover. So, let’s dive in and explore the exciting future of social media!
Trend 1: New Search Engines on the Rise
In 2024, we can expect to see the rise of new search engines on social media platforms. As more and more users turn to their favorite social media platforms for information and research, the need for high-quality search engines within these platforms is increasing. Here are some key points to consider:
Google and TikTok Partnership
Google and TikTok have already partnered up, allowing users to see more Google and Wiki results in TikTok searches. This indicates a growing trend of integration between traditional search engines and social media platforms.
Shift from Hashtags to SEO
The behavior of users is shifting from searching with hashtags to using phrases. This indicates a potential decrease in the emphasis on hashtags and a growing importance of search engine optimization (SEO) on social media platforms.
Enhanced Search Features
Social media platforms like Instagram and LinkedIn are investing in bettering their search engines, which will lead to higher quality and more effective search results for users.
Trend 2: SEO Will Take Over Hashtags
In 2024, we will see a significant shift from hashtags to search engine optimization (SEO) on social media platforms. The behavior of users is changing, and they are now searching for phrases instead of using hashtags. This change indicates a potential decrease in the emphasis on hashtags and a growing importance of SEO on social media platforms.
Why SEO Matters
SEO is becoming easier than ever before, especially with the existence of social media platforms. Content creators who take the time to learn and adapt SEO into their content strategy will likely see a significant increase in traction to their profiles.
Impact on Content Creation
With the shift from hashtags to SEO, content creators will need to focus on optimizing their content for search engines within social media platforms. This includes using relevant keywords and creating high-quality, searchable content to improve visibility and reach.
Trend 3: E-commerce Takeover
E-commerce is set to dominate the social media landscape in 2024, with a multitude of factors driving the surge in buyer behavior. From the introduction of TikTok Shop to the partnership between Meta and Amazon, the e-commerce landscape is evolving rapidly. Here are some key points to consider:
TikTok Shop
The release of TikTok Shop has revolutionized the way users engage with products on the platform, with creators being able to tag and promote products directly in their videos, leading to a surge in sales and product visibility.
Meta and Amazon Partnership
The collaboration between Meta and Amazon has streamlined the shopping experience, allowing in-app ads on Facebook and Instagram to seamlessly direct users to purchase products on Amazon without leaving the social media app.
YouTube Product Tagging
YouTube’s new features enable creators to tag products in their videos, opening up new avenues for product reviews, recommendations, and affiliate marketing, further integrating e-commerce into content creation.
Trend 4: AI the New Norm
AI is set to become the new norm in content creation, with innovative features and tools designed to enhance the creative process for creators. Here are some key points to consider:
Dream Screen on YouTube
AI-generated videos for shorts will allow creators to type a prompt or phrase, and AI will generate a video based on the input. This feature opens up new creative possibilities for content creators on YouTube.
AI-Powered Insights
YouTube is working on AI tools to provide creators with insights into their audience’s preferences, helping them generate creative ideas based on user data. This feature aims to streamline the content creation process.
AI Video Editing
AI-powered video editing tools are becoming increasingly popular, offering creators the ability to streamline their editing process and create high-quality content more efficiently.
Future of AI in Content Creation
As AI continues to advance, we can expect to see more AI tools and features designed to aid content creators in their creative process. From AI-powered thumbnails to complete AI content creators, the future of AI in content creation looks promising.
Trend 5: Creators Making Bank
As a content creator, it’s exciting to see how creators are making serious money in the social media space. With the influencer marketing industry expected to grow to $21.2 billion in 2023, and the value of the influencer marketing platform market predicted to reach $69.92 billion by 2029, it’s clear that creators are set to make bank. Here are the biggest income trends for content creators in 2024:
UGC (User-Generated Content) on the Rise
Brands are seeing high returns on investment with authentic, user-generated videos. This trend is expected to continue growing, with more budget being allocated towards TikTok partnerships and YouTube collaborations.
Monetary Incentives from Social Platforms
Social media platforms are likely to offer content creators more monetary incentives to post consistently. This could include features like live shopping, product tagging, affiliate marketing, and milestone bonuses.
Overall, the future looks promising for content creators looking to monetize their content and partnerships with brands.
Trend 6: YouTube Shorts Will Blow Up
YouTube Shorts has been a sleeper in the short-form video space, but it’s primed to take off in 2024. While TikTok has been the dominant force in short-form content, YouTube has been gradually integrating shorts into its platform without making drastic changes. This gradual approach has set the stage for shorts to really take off in the coming year. We’ve already seen many content creators blow up on YouTube Shorts, going from zero to over 500,000 subscribers in a short amount of time. With the increased exposure and the user-friendly interface, YouTube Shorts is set to be a major player in the short-form video landscape.
Trend 7: POV Content
POV (Point of View) content is set to become a significant trend in 2024, as new camera and video equipment make it easier for creators to capture their daily experiences from their unique perspective. With the rise of new video equipment like Meta’s Ray-Band Stories glasses and the Insta360 Go3 camera, creators will have more options for capturing POV content and sharing their experiences with their audience.
Rise of Wearable Cameras
Wearable cameras, such as Meta’s Ray-Band Stories glasses, are gaining positive reviews, making it easier for creators to capture their point of view effortlessly. The convenience of wearable cameras will likely lead to an increase in POV content across social media platforms.
Eco-Friendly Content
As consumer and buyer burnout becomes a concern in the e-commerce landscape, there is potential for a rise in eco-friendly content. Creators may focus on promoting content that encourages sustainable and mindful consumption, showcasing the importance of being content with what one has.
Diverse Perspectives
With social media platforms recommending more small content creators, there is an opportunity for diverse perspectives to shine through POV content. This trend could lead to a greater variety of voices and experiences being shared across social media.
Trend 8: Content Simplification
Content creators have been on a high, buzzing around and rising. While the industry continues to grow in complexity, there’s a segment of content creators that are shifting to focus on more simplification in their businesses or creation process. Here’s what I predict:
Content Funnels Simplified
Content creators will start simplifying their content funnels, focusing on mastering one platform instead of trying to be everywhere. This shift will allow creators to cruise and focus 100% of their energy on a single platform, leading to better content quality and engagement.
Eco-Friendly Content
With the rise of e-commerce, there might be a consumer or buyer burnout by the holidays next year. In response, I predict a rise in eco-friendly content, encouraging sustainable and mindful consumption. Creators may focus on showcasing the importance of being content with what one has, promoting a more conscious approach to consumption.
Society’s Shift
As a society, we might experience a shift towards authenticity and simplicity, with a focus on content that resonates with the audience on a deeper level. This trend could lead to a more genuine and relatable content landscape across social media platforms.
Trend 9: Small Content Creators It’s Your Time
As a small content creator, now is your time to shine! Social media platforms are starting to recommend more small creators, giving you a greater opportunity to grow and reach a wider audience. This means that new creators, people who are just getting started, have an amazing chance at growing and making content creation their full-time gig. While some may not like this change because it might mean seeing lesser quality videos on their feed, it’s great news for new and upcoming content creators. The platforms are striving to find a balance between what’s working and what they want to work, giving small content creators a chance to break through and thrive. So, if you’re an aspiring content creator, now is the time to go all in and make your mark!
Trend 10: TikTok Will Come Out on Top
In 2024, TikTok is set to maintain its position as the leader in short-form content. Despite potential challenges and controversies, TikTok will continue to dominate the landscape and set trends for other platforms to follow. Here are some key points to consider:
Challenges and Controversies
There may be potential spikes in drama or discussions about banning TikTok, especially during significant events such as elections. However, these challenges are not expected to significantly impact TikTok’s overall dominance in the social media space.
Rise of New Competing Apps
While new apps may emerge to challenge existing platforms like Instagram, TikTok is likely to maintain its stronghold as the go-to platform for short-form video content. Any potential takeover app is not expected to emerge until 2025.
Continued Leadership
By the end of 2024, TikTok will remain the dominant force in short-form content creation, setting the stage for creators to continue leveraging its platform to reach and engage with audiences.
Conclusion
In conclusion, the landscape of social media is set to undergo significant transformations in 2024. From the rise of new search engines to the increasing influence of e-commerce and the integration of AI, content creators and users alike can look forward to an exciting and dynamic year ahead. Here’s a quick recap of the top 10 social media trends that are predicted to take over in 2024:
- New search engines on the rise, with social platforms becoming the main search engine for most users.
- Shift from hashtags to SEO, emphasizing the growing importance of SEO on social media platforms.
- E-commerce takeover, with the introduction of TikTok Shop and partnerships between social media platforms and e-commerce giants.
- AI becoming the new norm in content creation, with innovative features and tools designed to enhance the creative process for creators.
- Creators making bank, as the influencer marketing industry and the value of influencer marketing platform market are expected to grow substantially.
- YouTube Shorts will blow up, making a significant impact in the short-form video space.
- POV content set to become a significant trend, driven by new camera and video equipment.
- Content simplification, with a shift towards authenticity and simplicity in content creation.
- Small content creators have an opportunity to shine, with social media platforms recommending more small creators and giving them a chance to thrive.
- TikTok will maintain its position as the leader in short-form content, setting trends for other platforms to follow.
As we look ahead to 2024, it’s clear that social media will continue to evolve, presenting new opportunities and challenges for content creators and users. Stay tuned for an exciting year of innovation and creativity in the social media landscape!
FAQ
What are the top social media trends for 2024?
The top social media trends for 2024 include the rise of new search engines on social media platforms, a shift from hashtags to search engine optimization (SEO), e-commerce takeover, AI becoming the new norm in content creation, creators making significant income, YouTube Shorts blowing up, POV content becoming a significant trend, content simplification, small content creators having an opportunity to shine, and TikTok maintaining its position as the leader in short-form content.
What is the impact of AI on content creation?
The impact of AI on content creation includes AI-generated videos for shorts, AI-powered insights to spark creative ideas, AI video editing tools, and the potential rise of complete AI content creators. AI tools are designed to aid content creators in their creative process and streamline the content creation process.
How will e-commerce impact social media in 2024?
E-commerce is set to dominate the social media landscape in 2024, with the introduction of features such as TikTok Shop, partnerships between social media platforms and e-commerce giants, and the ability for creators to tag products in their videos. This will lead to more product reviews, recommendations, and affiliate marketing, further integrating e-commerce into content creation.
What are the predictions for small content creators in 2024?
Small content creators will have an opportunity to shine in 2024, as social media platforms are beginning to recommend more small creators and giving them a chance to thrive. This means that new creators, people who are just getting started, have an amazing chance at growing and making content creation their full-time gig.